4 min read

How to Host a Virtual Trade Show

By NextTech on Sep 22, 2020 1:00:00 PM

Trade shows have long been an important staple for marketing products, services, and brands. They also serve as a unique opportunity to network and make connections with potential partners and customers.

3 min read

AR in Education: The Future of Learning

By NextTech on Sep 15, 2020 6:06:07 PM

 

4 min read

5 Ways Augmented Reality is Improving the Healthcare Sector

By NexTech on Sep 8, 2020 1:00:00 PM

 

4 min read

How To Record and Stream Great Looking Video Anywhere On Your Own Device

By NextTech on Jul 24, 2020 11:27:50 AM

Wondering how to shoot high quality video on a device you already own?
3 min read

How a Virtual Event Can Be More Engaging Than a Traditional One

By NextTech on Jul 23, 2020 3:18:03 PM

Almost every aspect of business has gone virtual because of the COVID-19 pandemic. Employees are working from home. Meetings now take place on video chat services instead of in the board room.

3 min read

6 Elements of a Successful Virtual Event

By NextTech on Jul 23, 2020 3:10:23 PM

Virtual events enable you to reach a wider audience, save on event costs, and deliver an experience your attendees won't find anywhere else. But despite the rapid shift to virtual events thanks to COVID-19, not every company has a strategy in place to pull them off, and it can be difficult to know where to start.

3 min read

5 Ways AR Can Enhance In-Person Shopping Experience

By NextTech on Jul 23, 2020 3:00:02 PM

3 min read

6 Ways to Foster Networking at Your Virtual Events

By NexTech on Jun 16, 2020 12:07:27 PM

4 min read

What is a Virtual Event & How Does It Work?

By NexTech on Jun 16, 2020 11:42:14 AM

4 min read

How to Turn Your Live Event Into a Virtual One

By NexTech on Jun 10, 2020 1:21:13 PM

4 min read

What Is Augmented Reality? Understanding AR Across Industries

By NexTech on May 21, 2020 5:34:00 AM

You’ve likely heard of augmented reality (AR), but you may not fully understand what it is and how it can be used.

3 min read

Social Distancing? Bring Products to Life for Audiences Through AR

By NextTech on May 15, 2020 12:15:00 AM

As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.

4 min read

Augmented Reality and the Future of Retail

By NexTech on May 12, 2020 3:47:21 PM

With an increasing number of consumers preferring to shop and buy online, it is evident that the future of retail is most likely going to revolve around enhancing the online shopping experience for these buyers using entirely new marketing techniques. This process will involve the application of new technologies such as Augmented Reality (AR) to blur the boundaries between physical and online channels and offer unified shopping experiences to customers inside and outside retail stores.

3 min read

5 Tips to Keep Your Audience Engaged with Virtual Events

By NexTech on Apr 16, 2020 9:14:46 AM

Companies are faced with high barriers when trying to introduce audiences to a new platform or product. While investing copious amounts of time and money in their product, they are challenged by audiences used to a lot of interactivity and immediate rewards, limited attention spans, and regular distractions including mobile notifications, and much more.


Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events are a strong contender to attract audiences and showcase both the complexity and simplicity of physical products. As almost all companies worldwide are working from home, the ability to attract a global audience remotely is now a major priority. Companies are finding that this method maximizes their ROI to potential clients and attracts users to understanding the benefits of their products.

5 min read

How To Switch To Virtual Events?

By NexTech on Mar 25, 2020 3:59:53 PM

Not one industry could have anticipated the disruption that COVID-19 currently presents; It is reasonable to assume that sooner or later an event of some kind would present an obstacle to any professional industry. This disruption challenges professionals to rethink how information is shared and conveyed to current and future learners and clients. Various platforms for engagement include events, conferences, tradeshows, and training, but how do we cater to an audience who cannot all connect in one geographic region? 

6 min read

How Augmented Reality Increases Conversion Rates

By NexTech on Jan 4, 2020 2:40:00 PM

Modern companies have more options for improving their bottom line than at any other time in history.

7 min read

Optimizing E-commerce Product Pages for Mobile

By NexTech on Nov 29, 2019 8:28:00 PM

There are a lot of areas where companies focus their on-site SEO strategy, from home pages, category pages, and even priority content pages. However, these pages are high on the sales funnel, and while they are important, individual product pages are just as important or more so. The fact is that more people than ever are not only performing their searches on mobile devices, but they are also completing their purchases on those devices as well. That means that a product page that is not mobile search engine optimized or does not work properly could be the final thing that causes your customer to bounce from your site and go elsewhere. In fact, they should each be checked for functionality and effectiveness.


Why Should You Care About Mobile?



You should care about mobile because your customers care about mobile. In fact, according to Statista, the most important mobile search feature according to U.S. customers is a company’s list of products. Over 40% of all Amazon searches are completed on mobile devices, and over 60% of Google searches are performed on mobile devices. That number only continues to rise. When you think about where your customers are and how they interact with your e-commerce site, you have to think about mobile. Think about your own behavior. When is the last time you got frustrated with a mobile site, and simply chose to make a purchase elsewhere? Mobile searches and purchases are the future of e-commerce, and if you aren’t optimizing for mobile, you are being left behind by your competition. This doesn’t just mean a set it and forget it approach.

What are the Primary Performance Issues on Mobile?

When it comes to mobile sites, especially e-commerce sites, there are a few common issues. The reason these issues come up so often is simple. The features that make a desktop site beautiful can clutter and slow a mobile site, causing a poor user experience. Here are a few of the most common problems.


Complex Page Structure

The rule of thumb for mobile sites is to keep them simple, especially when it comes to scrolling and the call to action. When users log on to a mobile site, they most often will scroll all the way to the bottom to see how long it will take them to navigate the page and how complex it is. Not only does this relate to how important the footer of your mobile page, and what is at the very bottom, is to users, but it also often determines if the user will leave your page right away. If the page, or the form, look too long and hard to navigate on mobile, your user may simply leave, intending to finish their shopping experience on a desktop, and perhaps never doing so. Worse, many may navigate away from your page and return to search results or wherever they saw your product page, and then click through to a competitor who has a simple site to work with.


Distractions from the Call to Action

This is another common problem that plagues mobile e-commerce sites and their product pages. While at some points it might even be desirable to offer your customer choices, the product page is not one of them. There should be a single, clear call to action, and the customer should be offered few to no choices except to “add to cart” or “continue shopping.” Don’t distract from what you want the customer to do, simply lead them to that choice.

Dated Content Doesn’t Engage the User

We’ve all landed on that non-responsive site on our mobile device where you had to scroll, not just up and down but left and right, to find menu items and to read all text. The need to pinch to zoom to see the call to action will drive most users running the other way. Mobile responsiveness is the standard, not an option, and dated content and sites will do nothing for your product pages. If these pages are the last item on your list for revisions, you might want to prioritize mobile optimization before you lose not only sales but reputation with your customers as well.

Mobile Functionality is Poor

Even if you have a responsive site, you may not have a site that includes great mobile functionality. There are a few parts that go into this: Page Speed: You have only a few seconds to grab the attention of your customer and a few more for them to add your product to their cart. Loading time can quickly eat those seconds. Buttons: Buttons should be easy to tap with a thumb or single finger. If they are too small or in the wrong location, the user may also give up. One-handed operation: A user should be able to navigate your product page, add to cart, and even check out one-handed. The smoother your mobile site, and specifically your product pages function, the better. What can you do about these and other issues to make your mobile product pages spectacular?


Tips and Best Practices for Optimizing for Mobile

Optimizing for mobile is not as complex as it might at first seem. The steps listed below are really quite simple for the most part.

 

Use Responsive Design

First, and most simply, use a responsive design. However, with the accelerated mobile pages (AMP) from Google, even that is not enough. You need to make sure your pages are AMP compliant, not just fast and responsive to changes in devices. You may even need to add an AMP design to your page so that it is completely different than your desktop page. Whatever you need to do, you need to ensure that your mobile page is responsive, fast, and meets all of the requirements discussed in the above section.

 

Avoid Pop-ups and Sidebars

While it might seem like a great idea to collect email addresses no matter what platform the user is on or try to draw them back into your site, using popups and odd sidebars are a sure way to send users to your competition. A pop-up, no matter how well-timed, will often end a web session. Especially when it comes to product pages, sidebars are a major problem. First, they are hard to interact with and use on mobile devices. Second, they detract from the very product you are trying to sell. Remember, keep it simple. The simpler and smoother your site, the better.

 

Optimize Site Search with Easy to Find and Use Filters

By the time they reach your product lists or pages, your customer already knows what they are looking for, or at least the category it is in. Make sure your site search is easy to use with easy to find filters as soon as the user hits the search bar or page. The likelihood is that if they are on a product page, the customer is ready to make that purchase. They may be looking for a different size, color, or style, so you should make this simple for them to both find and navigate to. You’ve already sold them on you and your products, you just need to ensure that they can find the right one.

 

Add Brief and Clear Product Descriptions

Product descriptions are really where the user learns what your product or service is about, but a long, drawn-out description, especially on mobile, will drive them away. Much like search, once the user has landed on the product page, they are ready to buy. All the description tells them is that they have landed in the right place and that this product is what they really want. This isn’t the time to belabor features or add anything in your description that will cause them to be confused or think twice about their purchase. You are just closing the deal at this point. Let your product speak for itself.

 

Ensure you have a One-Handed Checkout Process

We talked about this briefly above, but your customer may be juggling their credit card, a toddler, a pet, or all three when trying to check out to ensure they do not encounter any issues, be sure all of your checkout operations can be completed one-handed. This means everything, from buttons to the call to action and card entry process need to be easy to do with the thumb. Not every user will need this, but it is a simple way to ensure that your design works for everyone.

 

Engage Your Customer Using AR

A relatively new option for mobile users is AR. Augmented reality technology allows the customer to see your product interacting with the environment they are in. This works for everything from clothing to furniture, from jewelry to art. The more the customer can interact with your product and virtually try it out before they buy, the more likely they are to have already established a connection with it. This is a game-changer for product pages in a variety of industries. When the user is at the crucial point of making a buying decision, the final influence can be the ability to interact with your product in a meaningful way. At first, augmented reality development option could be seen as complicated, but with the right partner, it can be easier and less expensive than you might think and the payoff in conversion rates can be huge. If you aren’t engaging in AR, you can be sure that your competition will be. The key is to give customers the option: some will already be decided and not need to interact with the AR product, but may find it new and exciting. Still, others may want that experience, and as technology continues to advance, it may even become a consumer expectation of certain product lines. Applications include:
  • Sephora, and the makeup industry
  • Amikasa and home design
  • Quiver for children
  • IKEA for furniture, art, and design
  • Tap Painter for determining what color to paint your walls
Brands like IKEA and even Amazon are using this technology already. Think of the mobile use of AR as an opportunity to truly wow your customers. If you are not engaging with this new technology, know that your competition likely is, and not being a part of this trend can really impact your business.

Conclusion

Your product pages are where you make your money. When you optimize them for mobile, you ensure that the 63% of people who search on their phones and the 40% of people who complete their transactions there can easily buy your products. Customers have high standards for mobile sites, and those expectations grow as mobile computing becomes more common. To keep up, you need to optimize more than just your main pages, product lists, and content. Your product pages need your attention too, and are at least as important, and potentially more so than the rest of your site.
6 min read

Boost eCommerce Conversions with Augmented Reality (AR)

By Paul Duffy on Nov 23, 2019 8:51:16 AM

Do You Know How Well Your eCommerce Website is Working?

Your eCommerce business thrives on customers. New customers and repeat customers alike drive your return on investment, including the expenses around your website. You set up your eCommerce website to highlight your products. And you want those web pages to convert customers.

10 min read

Augmented Reality Development Bible

By Paul Duffy on Nov 11, 2019 4:40:38 AM

Augmented reality (AR) has evolved rapidly from a science-fiction conception to a science-based reality. As AR technology continues to develop, business directors are exploring innovative approaches to utilize its potential.

1 min read

The Surging AR Company Leading the Industry

By NexTech on Nov 4, 2019 1:10:24 PM

3D AR ads are coming to the market faster than you might think.

Topics: Blog
8 min read

9 Ways To Decrease Bounce Rate to Your eCommerce Website

By Paul Duffy on Oct 25, 2019 9:34:47 AM

Lots of businesses today face challenges around eCommerce bounce rate. After landing on your site, visitors only stay a few seconds and then exit without clicking through to another page on your site. High bounce rate leads to low conversion rates, meaning fewer sales. Here’s the essential information you need to know about bounce rate, along with tips to reduce it and keep the visitors on your eCommerce site, which is where you want them to be.

7 min read

Augmented Reality: Everything You Need to Know

By Paul Duffy on Oct 15, 2019 9:23:49 AM

What is Augmented Reality?

AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.

1 min read

Zacks Research Report - A Pure Play Augmented Reality Stock

By Dan Dwoskin on Oct 11, 2019 9:08:52 AM

Read Zacks Investment Research report for NexTech AR Solutions (NEXCF:OTC | NTAR:CSE) here - https://bit.ly/35rPZCA. "NexTech AR is a technology start-up and a unique public company pure play investment in Augmented Reality. It does not produce hardware, but rather uses AR to improve eCommerce results for customers as well as its company-owned sites. In addition, it uses hologram technology and is starting to apply its technologies to the education and entertainment spaces. As one of the first movers in a multi-billion dollar market growing at almost 300% per year, NexTech should be able to grow rapidly as this nascent market explodes." READ MORE

2 min read

Instagram's Major AR Announcement

By Dan Dwoskin on Oct 4, 2019 11:47:25 AM

In an effort to keep you informed on NexTech and the AR industry at large, we will be periodically sharing exciting new developments within the industry with you. Today, Instagram made a major announcement that its 500million users will be able to shop in AR within their app. This is very bullish for NexTech as in order for companies to offer AR shopping experiences, they will first need to ARitize their products which is exactly what our ARitize self service platform can do for E-commerce retailers.

2 min read

Subscriber Spotlight - Sand Separation Solutions

By Dan Dwoskin on Oct 1, 2019 4:32:48 PM

NexTech Signs Multi-Platform AR Deal With Sand Separation Solutions

NexTech is pleased to announce that it has landed a deal with Sand Separation Solutions, (SSS) an industry-leading heavy equipment rental company in the oil and gas industry, primarily operating in the Permian Basin in Midland, Texas. The company has signed on with NexTech AR for a multi-platform deal for both web and app based AR experiences. SSS has already invested in 3D assets but is looking to improve upon those offerings by leveraging NexTech’s AR university platform and web AR to demonstrate their mobile separator system to potential customers in much higher detail showcasing the quality of the equipment.

2 min read

Subscriber Spotlight - Gunwerks

By Dan Dwoskin on Oct 1, 2019 4:06:13 PM

How Augmented Reality Is Changing Defense Industry Sales

For more than a decade, Gunwerks has been an industry leader in delivering complete shooting systems. From bipods to ballistic turrets and everything in between, Gunwerks assembles custom systems that are ready to go. The company prides itself on delivering a rifle and accessories capable of shooting accurately to 1,000 yards right out of the box. It's a growth industry. Firearms & Ammunition manufacturing will finish 2019 with more than $17 billion in total revenue. Defence product sales and firearms sales continue to climb at a rate of 4.5% annually over the past five years. The fastestgrowing area of sales is e-Commerce. Gunwerks is taking online sales to the next level by integrating cutting-edge AR technology from NexTech AR. “The largest barrier that online retailers run into is the customer not being able to touch and feel the product,” said Evan Gappelberg, CEO of NexTech AR Solutions. NexTech’s AR solutions allow Gunwerks to offer customers as close to a retail experience as they can get without being in a physical store. When your typical price point runs around $13,000 for these high-end rifles, Gunwerks’ customers are serious sporting goods enthusiasts. “A majority of the folks that shop for these particular products do it through mobile,” said Paul Duffy, President of Nextech AR Solutions. AR for eCommerce lets customers not just see the products but experience them as they build their dream rifle right on their phone.

3 min read

Subscriber Spotlight - Walther Arms, Inc.

By Dan Dwoskin on Oct 1, 2019 3:31:45 PM

Augmented Reality With Walther Arms

Walther Arms, Inc. is one of the world’s leading manufacturers of sport, defense, and professional firearms. Most famous as the manufacturer of James Bond’s Walther PPK, the company has partnered with NexTech AR Solutions to add 3D product models and augmented reality for shoppers. High-fidelity 3D models will be featured on the company’s website, which can be viewed in augmented reality. Customers will be able to view products with a 360- degree rotation. AR technology will allow you to see the products in your current environment. “Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. Sales of small arms, such as handguns, rifles, and shotguns account for more than $8.3 billion in sales annually as part of a $17 billion-dollar guns and ammunition manufacturing industry in the U.S. Walther Arms products will literally pop out on dealer websites and show the intricacies of the quality details that go into manufacturing. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. It’s another example of a manufacturer utilizing AR tools to enhance the shopping and display experience. NexTech’s proprietary technology has brought 3D and AR imaging into the mainstream using simple copy and paste embed codes.

2 min read

How AR Is Reshaping Defence Industry Marketing

By Dan Dwoskin on Oct 1, 2019 12:18:07 PM

Expand Your Brand’s Success in the Digital Marketplace

Augmented Reality (AR) is transforming defense industry marketing by offering consumers maneuverable and ultra-realistic renderings proven to increase eCommerce conversion rates by 400%. Ecommerce is a growing channel in the defence industry and major brands are taking advantage of the immense opportunities presented through digital and mobile sales platforms. NextTech’s omni-channel, SaaS platform is well-positioned to offer top defense brands like Walther Arms the innovative brand communication tools they need to meet and exceed sales targets. Augmented Reality in eCommerce is revolutionizing sport-shooting marketing and top brands are cashing in. According to market research published by IBIS World, defense industry product manufacturing will reach over $17 billion in revenue during 2019. Over the last 5 years, the industry has recorded an average growth rate of 4.5% annually. With U.S. dealers earning more than $11 billion in revenue during 2018, there are tremendous opportunities available thanks to transformative eCommerce technology such as AR activations.

9 min read

5 Benefits of AR Solutions in E-Commerce

By Paul Duffy on Sep 26, 2019 12:41:38 PM

When Pokémon Go hit select countries in July 2016, it was the first time many people had ever seen AR, or augmented reality, in action. People who didn't normally play video games were trying out this one, just to see how animated creatures could "come to life" through their smartphone camera viewscreen.

6 min read

The Best Way for Increasing Conversion Rate in eCommerce

By Dan Dwoskin on Sep 5, 2019 7:02:41 PM

We live in a time where the stuff of science fiction 20 years ago is very much a part of our reality. Augmented reality may have been something we only dreamt of a few years ago, but the new technology is well and truly here. AR is finding new and exciting uses, and eCommerce is taking the lead on using the technology to provide a richer customer experience, and to drive more sales.

3 min read

Grow Your Sales Funnel By 300% With ARitize | Case Study

By Dan Dwoskin on Sep 3, 2019 5:28:49 AM

Augmented Reality (AR) continues to offer customers a real-world shopping experience like never before. It is set to disrupt the medical field in a set of ways, including education, 3D product visualizations, and surgical visualizations. Block Scientific is one such example. The global dealer in clinical laboratory equipment and reagents has had to continually innovate to ensure complete customer satisfaction with extensive product varieties and excellent service industry.

3 min read

Convert 400% More Shoppers To Buyers With ARitize

By Dan Dwoskin on Sep 2, 2019 11:25:38 AM

Vacuum Cleaner Market sold more Miele vacuum cleaners in one week than in the prior month, using ARitize.

3 min read

Budweiser Stage 25th Anniversary Experience

By Dan Dwoskin on Sep 1, 2019 5:26:38 AM

Budweiser needed a solution for their 25th Anniversary tall can. ARitize brought the can to life with an augmented reality experience.

1 min read

Paul Duffy On Evolving Retail Experiences Using AR

By Dan Dwoskin on Sep 1, 2019 4:31:02 AM

Paul Duffy, President of NexTech AR Solutions Corp. (CSE:NTAR), joins Barrington Miller to discuss the practical applications of “ARitizing” products into the augmented reality space using the NexTech platform (1:01), the differences between augmented reality and virtual reality (4:44), and how augmented reality is fundamentally changing the way people shop (12:51). Listen until the end to learn about Paul’s personal experiences with augmented reality, what’s next for AR in entertainment, and his opinions on how AR may impact social interaction within the next five years.

1 min read

How Augmented Reality Can Increase Sales and Customer Shopping Experience

By Dan Dwoskin on Aug 19, 2019 10:25:00 AM

Augmented Reality is a rapidly growing technology that is starting to have an impact on the eCommerce landscape. As the retail industry continues to overflow with buyers and customers who need a mix of mobile and online shopping, there is a high demand for technology that is creative, innovative and works.

2 min read

Subscriber Spotlight: Zoltan David

By Dan Dwoskin on Aug 19, 2019 10:24:26 AM

“It is the next best thing to being here in our gallery…They can turn my pieces and see them from every direction, and every angle.”  -Zoltán Dávid, Founder  |  Zoltan David Jewelry

August 1st, 2019 – New York, NY - Toronto, ON – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB:NEXCF) (CSE:NTAR) (FSE:N29) is pleased to announce that it has entered into an agreement with Zoltan David whose jewelry can be seen at the Smithsonian National Museum permanent collection, to Aritize™ his jewelry line. NexTech is going to provide 3D product models as well as a virtual showroom store through its web AR eCommerce platform and its Aritize™ app.

ARitize™ Hollywood Studios

By Dan Dwoskin on Aug 19, 2019 10:18:31 AM

ARitize™ Hollywood Studios is a hub for shared augmented reality experiences. Publish, promote, and share AR content with ease when you subscribe to our Omni-Channel SaaS Platform, custom-built for the future of the entertainment industry.

1 min read

Creating A Digital Twin with ARitize

By Dan Dwoskin on Aug 19, 2019 10:18:11 AM

Scan People and Objects Into 3D "Digital Twins" for your AR Experiences. You can create 3D models of physical objects and people using smartphones, scanners, or 3D modelling software like Maya, Cinema 4D, or 3D Studio Max. All you need is a .GLTF file to ARitize your business.

1 min read

Subscriber Spotlight: Mr Steak

By Dan Dwoskin on Aug 19, 2019 10:17:52 AM

“From our website to your backyard, there is no better way to appreciate all the ways you can use a Mr. Steak™ BBQ than first experiencing it in AR.”-Mick Scully, Founder | Mr. Steak - https://mrsteak.com

5 min read

You Can’t Spell Marketing Without AR

By NexTech on Feb 18, 2019 6:30:53 PM

 

Q&A with Facebook’s Chris Barbour, Head of AR Camera Partnerships

Whether it’s trying on pair glasses or a pair of sneakers by just using your phone’s camera or viewing through your iPad how a piece of furniture would look like in your living room before buying it, augmented reality is becoming an important part of a brand’s marketing strategy. As we begin to close out a decade and look toward the 2020s and beyond, it’s no surprise that AR is an important part of most tech and mobile companies’ future roadmaps.

6 min read

Top 5 2019 eCommerce Trends

By NexTech on Jan 16, 2019 9:05:19 PM

eCommerce has always been a dynamic industry where change occurs often and happens quickly.

7 min read

Top 5 Reason Your Website Needs Augmented Reality

By NexTech on Jan 12, 2019 2:29:57 PM

As competition continues to grow, it’s become more important
than ever for companies to make the most of their websites.

7 min read

Stockhouse: Augmented Reality (AR) Leader Makes Game-Changing eCommerce Acquisition

By NexTech on Jan 8, 2019 2:57:48 PM

Article Originally posted on Stockhouse January 8, 2018

5 min read

Augmented Reality's Impact on SEO

By NexTech on Jan 4, 2019 2:48:38 PM

        "AR is here to influence how businesses are going to promote their products and services. Soon, how they optimize for search rankings."

5 min read

In conversation with Evan Gappelberg on Augmented Reality & eCommerce

By NexTech on Jan 3, 2019 2:37:53 PM

Originally Posted January 3, 2018 on Big Data Made Simple.

"We recently interviewed Evan Gappelberg, an accomplished entrepreneur and CEO of NexTech AR Solutions, which brings augmented reality (AR) to the masses by creating an AR ecosystem featuring eCommerce solutions for websites. We spoke a lot about augmented reality in eCommerce and you can read the complete interview below.


1. Augmented Reality (AR) isn’t just for gaming anymore! In a very short period of time, AR technology has come a long way and now, it is all poised to disrupt the future of industries like health care, books, retail, and of course eCommerce. It is said that augmented reality will revolutionize the eCommerce business with its ability to personalize and enhance the shopping experience for customers. Your company NexTech promises to bring the in-store experience to the home with a hologram, as well as a virtual “try-on at home” platform for every product. I am excited to know more…

NexTech is quickly building out the next generation, an industry first, web-enabled artificial intelligence (AI) based AR eCommerce solution. With AI integration the platform will be able to offer scanning of the body, hands, and feet as well as facial features, to understand an individual shopper’s style, sizes, and preferences, as well as creating AR holograms acting as personal shopping assistants. Nextech’s web-enabled AR platform allows small and large eCommerce websites to integrate AR into the shopping experience with just a few lines of embed code democratizing AR at scale and creating a true consumer platform.

The biggest hurdle online customers face is determining whether a certain product fits and is right for them. AR offers shoppers the confidence that will motivate online purchasing decisions. AR provides users with an in-store shopping experience, anytime and anywhere. Our AR platform superimposes 3D objects in various spaces, giving customers a chance to interact with digital twins from the comfort of their own homes. AR has been rapidly scaling into the eCommerce landscape through early adopters like IKEA whose app lets you see the furniture in your house by overlaying a digital twin of the object in your living room. However, the experience is limited to the IKEA app. Nextech’s platform allows all eCommerce websites to have this same capability no app required leveling the playing field for all eCommerce sites and opening up the floodgates for AR eCommerce shopping.

2. You say that with this new virtual “try-on at home” shopping experiences, returns of products will be reduced by as much as 80% and an increase in sales will be as much as 3X. What are the other benefits?

Another major benefit is that once the Nextech platform has recorded the size and shape of a person’s body, feet, hands as well as facial features using AI it can start to recommend to the consumer new products that would perfectly fit their body style creating a connection and trust between the customer and the brand, this used to have to take place in store. With the ability to easily try on products at home the shopping experience is truly transformed creating a frictionless shopping environment where the act of buying a product will become so effortless it happens with the push of one button or just by saying the word “BUY” out-loud…the perfectly fitting product showing up at your doorstep in a day or even an hour later. The ease of ordering built on the confidence of buying what you know fits, all powered by Nextech’s platform is a big step forward for eCommerce!

3. Tell us about the new integration with IBM Watson’s Machine Learning (ML) algorithms into your AR platform. Why Watson and how is it going to help your platform?

IBM Watson was the obvious choice for us as it allows for Nextech to leverage IBM’s decades’ long development of AI, even though AI is now taking the world by storm AI and ML is not new to IBM or Watson. With AI we will be able to offer many more features including AI chatbots, body scanning, facial recognition, as well as holograms that know your likes and dislikes. We are standing on the shoulders of Watson and the view is amazing!

4. NexTech’s web-enabled AR eCommerce solution works on every browser and on every device including desktops, laptops, iPods, and all mobile phones. It does not need an app installed to function. Tell us more about its features.

Nextech has filed a patent around its AR web-enabled eCommerce platform which has been integrated with Shopify, WordPress, and Magento. The AR can “go live” on any eCommerce site with just a few lines of embed code creating an easy to use a highly scalable platform. When we started looking at AR, we immediately saw the “wow” factor and application for eCommerce but also saw a hesitation of consumers to load another app on their mobile device. With our web-enabled AR eCommerce solution, we have eliminated that friction point which we believe will open the floodgates to AR shopping experiences worldwide, this truly is a game changer.

5. Every online retailer now wants to put an augmented reality feature online to gain a competitive advantage, because according to a study, approximately 40% of consumers are willing to spend more on a product, when they are offered an augmented reality experience. What are the key things one has to remember while integrating an AR feature into an online eCommerce store?

For eCommerce sites that are integrating AR, they should just be prepared for a lot of consumer excitement, questions, and sales. Consumers love what’s new and exciting and AR certainly fits that bill and with that, they become curious and will ask questions… so I would just make sure that customer service is ready to answer some of those questions. I would also be prepared for sales going up and with that in mind have a bit more inventory of those items being sold with our AR. I would also make sure that the right expectations are met meaning AR works if the intention is to show how a painting or flat screen TV looks on a wall or a how a table and chairs look in a kitchen or even how new doorknobs or a new bicycle looks then AR will work really well for that.

6. Tell us about your plans. And what is going to be the future of AR in the next five years?

Nextech didn’t create the AR economy it was Apple, Google, Microsoft and NVIDIA and other large tech companies that have invested billions into this technology over the past few years and they aren’t slowing the level of investment, in fact, it is accelerating. The AR industry is expected to grow from around $20 billion in 2018 to $120 billion by 2021 according to Statista, and we intend to be a part of that growth with our platforms.

AR adoption is moving very fast, starting in 2017 the AR industry began forming around APP’s and mobile devices, however we see a tectonic shift in the near future where no app is needed, the phone goes the way of the pager and a new device rises up and takes over the market called “smart glasses”. The “smart glasses” will allow for a truly amazing, mind-bending, fully immersive 3D experience where what’s “real” and what’s “virtual” truly merge and are indistinguishable…over time this will become the new norm starting in 2019/2020…by 2025 phones will be obsoleted. Nextech is unique in that it’s building its AR technology on the web which means all its technology will work seamlessly with the next generation of products which is huge. Nextech wants the first AR enhanced product a consumer sees to be powered by our Nextech platform."

3 min read

QUOTES, COMMENTS AND BLURBS ABOUT THE EXPLODING AUGMENTED REALITY BUSINESS

By NexTech on Jan 2, 2019 5:09:20 PM

It wasn’t until Apple introduced ARKit and Google launched ARCore, both platforms that make it easier for developers to create augmented reality apps, that companies, developers, and even the public began to see that augmented reality (AR) would become mainstream. Even though the technology for AR that overlays virtual images onto the real world had existed before, once these development platforms launched it became significantly easier to build apps. Since it became easier to build AR apps, there was a boost in the release of them on a scale similar to the adoption rates that Apple saw in 2008 when they opened the App Store. Ideas for AR applications beyond gaming began to percolate, and companies such as IKEA and L’Oreal started dreaming up uses for the technology that could enhance the customer experience. As with any new exciting technology—and AR is no different—many people have things to say about the possibilities and perils of adopting it.

6 min read

How to Create a Successful Augmented Reality Experience in 7 Steps

By NexTech on Jan 1, 2019 2:32:32 PM

Over the last decade, augmented reality (AR) has grown from
a relatively niche form of technology
used only by companies in equally niche industries to the darling of household
names like Nike, Adidas, L’Oreal, MTV, Patron Tequila, and the New York Times,
among many, many others.

6 min read

AR WITHOUT AN APP IS THE FUTURE OF AUGMENTED REALITY

By NexTech on Dec 27, 2018 1:15:42 PM

Augmented reality (AR) remains a fairly new concept for many companies, but that hasn’t stopped them from quickly realizing its potential.

3 min read

3 ADVANTAGES OF AUGMENTED REALITY IN ECOMMERCE

By NexTech on Dec 20, 2018 6:30:24 PM

AUGMENTED REALITY ISN’T THE FUTURE OF RETAIL, IT’S THE PRESENT

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Advancements in augmented reality coupled with rapid increases in the number of smartphones, broadband connections, and innovative payment solutions are driving this growth in online shopping.  With fierce competition on the horizon it is essential for organizations to prepare an augmented reality strategy that includes partnering with  a strong AR eCommerce company to maintain an edge over the competition. 

How Does AR Revolutionize eCommerce?

Tangible products make for a major portion of global e-Commerce sales. Still, e-commerce innovators across the globe are striving hard to overcome the biggest psychological barrier that consumers face while shopping for products online. An unimaginable large number of sales are lost or delayed indefinitely because of the shopper’s inability to confidently evaluate and envision the sense of using the product. Augmented reality eCommerce bridges this gap significantly. By way of helping users visualize the products they’re considering, in the context of the physical space they’re going to be used in, it is a major boost to getting e-shoppers to feel comfortable and even enthusiastic about a potential purchase. Let’s explore 3 advantages of augmented reality in e-commerce.

1. Engaging Customer Experience:

Augmented reality technology grants customers who typically shop online, the chance to view the product in the form of a model they can interact with in the same manner they would if they were visiting a physical store. This gives the customers a better feel of the product and how it fits into their lives. According to reports, 71% of consumers said they would shop with an online retailer more frequently if they offered AR. 61% said they would prefer to buy from sites that offer AR over sites that do not.

2. Customized Shopping:

Most buyers like to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colors, designs, patterns and much more can be explored with augmented reality without the use of an app. 

Preview of the Miele Complete C3 Kon vacuum in augmented reality purchased through our ARitize AR eCommerce tool.

3. Shopping Time and Testing:

Today, most online stores offer instructional video on several products in order to help the buyer understand the product. With augmented reality not only can they interact with the product, they can explore its functionalities as well. Typically an average online shopper spends roughly 2 mins online before making a purchase decision, but with an AR eCommerce experience, that dwell time increases and so does the likelihood of them completing a purchase.

As online retail seeks to improve its conversion rates and bolster more revenue, the benefits of augmented reality cannot be overstated. Augmented reality offers various businesses the chance to create a more interactive shopping experience with their customers as it offers the opportunity to virtually try the product they want to purchase.

What This Means For You

Companies across the world are quickly realising the opportunity of leveraging this new technology to enrich their brand experience and improve customer engagement. They are doing this by bridging the gap between online and in-store brand touch-points, providing a more immersive experience, which can reduce time to purchase and increase conversion rates. What this means for your brand is that if you want to get ahead of the market, using augmented reality may be the way to do so.

At NextTech AR Solutions Corp., we’ve developed a proprietary augmented reality eCommerce solutions that connects shoppers with companies through a fully-immersive AR experience. In other words, your competitive advantage is waiting. Contact us todayto learn more about this cutting-edge technology and how we’ll customize it – and its implementation – to meet your company’s unique needs.

6 min read

TOP 4 REASONS YOUR BRANDS SHOULD ADD AUGMENTED REALITY TO THEIR MARKETING MIX

By NexTech on Dec 18, 2018 6:44:33 PM

It wasn’t too long ago that augmented reality seemed like it would never become an actual reality, at least not on a large scale.

3 min read

WHAT YOU CAN LEARN FROM TARGET’S AR CHRISTMAS TREE CAMPAIGN

By NexTech on Dec 10, 2018 6:32:58 PM

Target Doubled Sales with AR

3 min read

ARITIZE SNAPSHOT: WHAT’S THE DIFFERENCE BETWEEN AR, VR, AND MR?

By NexTech on Dec 6, 2018 6:25:46 PM

AR, VR and MR are all acronyms used to describe digital experiences that allow people to feel as though they are part of a virtual world at different levels. With immersive technologies developing so fast, and thanks to the acronyms, many people are becoming confused as to how each differs. Hopefully the following information will clear up some of the confusion for you.

6 min read

3 REASONS THE BIGGEST BRANDS ARE RUNNING TOWARDS AR ECOMMERCE

By NexTech on Dec 6, 2018 6:20:38 PM

These days, every brand has some kind of ecommerce presence. It’s become unthinkable not to have one.

1 min read

NEW LISTING ALERT: BTV VIDEO INTERVIEW

By NexTech on Dec 4, 2018 6:14:54 PM

Topics: Blog Press
6 min read

CAN AR BREATHE NEW LIFE INTO ECOMMERCE?

By NexTech on Dec 4, 2018 6:09:48 PM

Ecommerce represents the single biggest evolution for consumers since the introduction of the mail order catalog in the 19th century.

6 min read

WHY EVERY BRAND NEEDS AN AR STRATEGY – NOW!!

By NexTech on Nov 27, 2018 6:06:29 PM

Not too long ago, augmented reality seemed like something from science fiction.

2 min read

CFN: HOW DUAL LISTINGS ARE HELPING CANNABIS COMPANIES ACCESS CAPITAL

By NexTech on Nov 27, 2018 6:02:44 PM

The cannabis industry is projected to reach C$22.6 billion by 2026, according to Cowen & Co., driven by the legalization of adult-use cannabis earlier this year. While Canadian investors have been voracious buyers, many companies have expanded their efforts to reach United States and European investors through dual-listings. These dual-listings offer the ability to increase liquidity, reach more investors, and ultimately, generate more value.

Topics: Blog Cannabis
7 min read

SESSIONS IS OUT AND CANNABIS STOCKS ARE RISING

By NexTech on Nov 22, 2018 6:23:14 PM

The cannabis industry has faced no shortage of challenges over the years.

6 min read

4 REASONS AUGMENTED REALITY IS PERFECT FOR THE CANNABIS INDUSTRY

By NexTech on Nov 20, 2018 5:58:37 PM

What Makes Cannabis the Perfect Segment for Augmented Reality?

CFN MEDIA INTERVIEWS NEXTECH AR SOLUTIONS INC.

By NexTech on Nov 13, 2018 5:54:48 PM

INVESTMENTPITCH MEDIA VIDEO NEXTECH AR SOLUTIONS (CSE:NTAR) NEW LISTING

By NexTech on Nov 1, 2018 6:42:38 PM



3 min read

ENHANCING SHOPPING EXPERIENCES WITH THE USE OF AUGMENTED REALITY IN ECOMMERCE

By NexTech on Oct 18, 2018 6:17:51 PM

Ecommerce industry has experienced a massive tide of good fortunes by leveraging the potential of Augmented Reality (AR) technology. This move has succeeded to overcome the shortcomings of online shopping by bridging the gap between offline and online shopping experiences.

14 min read

HOW AUGMENTED REALITY DRIVES REAL-WORLD GAINS IN SERVICES, TRAINING, SALES AND MARKETING, AND MANUFACTURING

By NexTech on Sep 14, 2018 5:33:19 PM

IDC OPINION

THE STATE OF INDUSTRIAL AUGMENTED REALITY: A SPOTLIGHT ON INDUSTRIAL INNOVATION

By NexTech on Sep 10, 2018 6:06:12 PM

The State of Industrial Augmented Reality is an ongoing series of market research and analysis conducted by PTC. These reports explore the robust and increasingly complex opportunities presented by the Industrial Augmented Reality (AR) market. Tapping into PTC’s 30 years of technology expertise, 30,000 global customers, and 1,000 technology and service partners, the State of Industrial Augmented Reality series delivers actionable trends and insights across the entire IIoT ecosystem.

9 min read

NEXTECH TECHNOLOGIES HELPS NEW BALANCE #REWINDTOTHE90S

By NexTech on Aug 21, 2018 5:58:32 PM

In celebration of the global launch of the New Balance X-90 Knit, a sneaker that combines the best of the 90s with 2018 street style, New Balance and Foot Locker celebrated the launch of their “Rewind to the 90s” Pop-Up by leveraging NexTech technologies to turn guest into 90s themed holograms.

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