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7 min read

Getting Started with the Metaverse - FAQ

By Nextech on Oct 28, 2021 3:41:00 PM

What is the Metaverse?

It’s a virtual environment that interconnects the physical world to virtual worlds, the internet, mixed reality, and emerging technologies. Metaverse is the combination of the words Meta (from the Greek word, meaning “beyond”) and Universe.

Topics: metaverse
11 min read

How To Use Augmented Reality For a Record-Breaking Holiday Season

By Nextech on Oct 19, 2021 10:45:27 AM

Last holiday season, we saw online sales skyrocket due to the global pandemic and social distancing measures. 2021 doesn’t have to be different - and adding an Augmented Reality shopping experience to your store can help you ensure that.

It’s never too early to talk about holiday sales and Christmas, and most importantly, strategies to reach your customer base. 2021 is no different — the threat of COVID may be subsiding, but the delivery delays and product shortages are still very much real, forcing consumers to start shopping for Christmas gifts before Halloween

As consumers holiday shop, they’re jumping from store to store with less brand loyalty as they search for the easiest and most convenient purchasing journey. This all to say, no purchase is given. Driving traffic to your website via paid channels like Facebook or Google Ads does not guarantee conversion - customers need extra reassurances to ease their purchase anxiety and trust you’re the right ecommerce brand for them.

You can achieve this simply by adding an Augmented Reality shopping experience to your store. Let’s explore different AR shopping solutions and how this immersive technology can create a record-breaking holiday sales season for your business.

Topics: Featured Posts
4 min read

Dancing Into the Future With Augmented Reality Human Holograms

By Nextech on Sep 24, 2021 12:14:37 PM

Goh Ballet and Nextech AR Create Ballet Holograms to Improve Broader Access and Introduce New Ways to Learn Dance

Topics: Augmented Reality Blog
4 min read

Nextech AR Partners With Musician Ashley Suppa For AR Human Hologram Experience

By Nextech on Sep 23, 2021 12:13:27 PM

Artists now have the opportunity to differentiate and personalize their brand through Augmented Reality - a communication medium that is experiential and interactive. With AR human holograms, artists across the globe can leverage the new remote entertainment environment by increasing and personalizing fan engagement.

Topics: Augmented Reality
7 min read

Turning 3D CAD Designs Into CGI Ready 3D Models Automatically

By Nima Sarshar, PhD. on Sep 13, 2021 8:45:14 PM

Here at Nextech AR, we are proud to announce that we have released our patent pending technology to create optimized 3D meshes that are suitable for 3D and AR applications. With this product, we are now able to scale creating photo realistic, fully textured 3D models from raw CAD models and reference images. This article explains some of the background on the problem and a glimpse of the problems we have solved to make this possible. 

Topics: Featured Posts
6 min read

How Augmented Reality Changes the Economics of Online Furniture Sales

By Nextech on Jul 22, 2021 3:32:47 PM

Augmented reality transforms the customer purchasing journey from start to finish. It’s more likely to grab the attention of prospective customers and drive larger amounts of traffic, as the ability to place and play with a product in any environment is bound to grab attention. Brands and businesses can now use their usual digital display advertising channels with game-changing banners that can display fully interactive, 3D versions of the products advertised. This has proved to increase click-through-rates by 32% and conversions rates by 300% in our test re-marketing campaign.  

Topics: Blog
4 min read

3 Tips To Build Interactive Communities With Hybrid Events

By Nextech on Jul 9, 2021 12:37:55 PM

Making solid connections is a healthy challenge in the best of circumstances. It’s not as simple as having a brief conversation while queuing up for coffee during a break. Building successful personal connections is an ongoing strategy where businesses and individuals look to secure leads, convert prospects, boost confidence, expand relationships and advance our interests through education and networking. 

Topics: hybrid events
6 min read

Shaping the Future of the New Economy: Live Now Asia Pacific

By Nextech on Jun 28, 2021 1:26:08 PM


Emerging new technologies such as Augmented Reality or AI are paving the way for companies at the forefront of The New Economy. There’s no returning to life before COVID; the post-pandemic reality will be built upon amplifying what we’ve learnt in the past 18 months. Face-to-face events are now hybrid events - the best of two worlds. Online shopping, thanks to 3D interactive product models and AR banner ads, is now bringing the in-store shopping experience to the consumers at the comfort of their own homes. Immersive learning and human holograms are forever altering the way we consume content and learn. 

Topics: Augmented Reality Events Live NOW
20 min read

Live Now 2021 FAQ - all you need to know about Nextech AR's Digital Experience Event

By Nextech on Jun 25, 2021 2:32:40 PM

The Nextech AR Digital Experience Event “Live NOW”,  is approaching fast. This Tuesday, June 29th 2021, we invite you to join us as we reveal the Nextech AR LiveX platform and explore how Augmented Reality is transforming the way we live, shop, work, learn and play!

Topics: Augmented Reality Featured Posts Live NOW
5 min read

Inspirational Men Share their Thoughts on Fatherhood

By Nextech on Jun 20, 2021 4:39:35 PM

Happy Father's Day! To celebrate, Nextech AR Solutions had the wonderful opportunity to chat with a few fathers from a diverse set of industries. Here is their personal take on fatherhood:

Topics: Blog Featured Posts
4 min read

Top Tips to Reopening a New Economy Through Hybrid Events

By Nextech on Jun 17, 2021 12:03:06 PM

While the world is carefully starting to open, it isn’t likely to return to the pre-shuttered lockdown that was 2020. The past eighteen months helped us realize how much can be achieved by combining the digital and live; and the best part is, we’re only getting started. 

Topics: Blog Events hybrid events
6 min read

4 Ways Augmented Reality Increases Event Traffic and Leads

By Nextech on Jun 11, 2021 3:37:47 PM

Regardless of whether we’re talking in-person or virtual, the key event goals remain the same: attendance and qualified leads. One work without the other, so how can you attract both? 

Topics: Augmented Reality Blog Events
3 min read

Ericsson selects Nextech AR into the exclusive Ericsson Startup 5G program & network

By Nextech on Jun 3, 2021 11:04:53 AM

Augmented Reality is big but 5G will make it huge. With unprecedented speed & connectivity, 5G is set to bring faster speeds, hyper-capacity, new viewing options like 8K resolution streaming, 360-degree and 3D experiences. What does it mean for the consumer? Life-like image quality and user-friendly AR experiences wherever they go. But 5G doesn’t just transform mobile Augmented Reality - using AR wearables will become even more compelling now as haptic feedback will be delivered seamlessly along with the visuals, adding another dimension to the experience.

Topics: Blog 5G
4 min read

Mental Health Awareness Month: Perspectives told by Nextech AR

By Nextech on May 31, 2021 3:55:25 PM

As May wraps up, the employees of Nextech AR Solutions wanted to share their perspectives on mental health awareness month to provide a reminder that mental health is essential to one's overall health and wellbeing. 

Topics: Blog Featured Posts
6 min read

Augmented Reality Is Shaking Up Product Packaging

By Nextech on May 25, 2021 9:29:56 AM

The search for the ultimate customer experience is over: make room (loads of room!) for Augmented Reality. According to research from Forbes Insight and Arm Treasure Data, consumers today are looking for authentic and relevant customers experiences. AR is surfacing as the dominant experience technology that’ll empower e-commerce and brands to drive conversions. Case in point, the recent Snap & Deloitte Digital AR Consumer global report highlights that brands offering Augmented Reality experiences are 41% more likely to be considered and can expect a 94% increase in their conversion rates as a result.

6 min read

5 Strategies to Make Your Virtual Event Profitable

By Nextech on May 13, 2021 1:32:47 PM

The past year taught us a thing or two about adaptation and agility. Like it or not, we have all just undergone a major digital transformation upgrade, except fast-forwarded and came out of the blue. First, it was online events; today, as the world slowly opens up again, the hybrid future awaits. Who knows what other virtual experiences are ahead of us? 

Topics: virtual events
9 min read

NFT Fever: Here's What You Need to Know

By Nextech on May 7, 2021 2:28:39 PM

NFTs are taking the digital art world by storm. No doubt, you've experienced the boom for yourself or at least read about it in the news, especially when a digital art piece by Beeple Everydays - The First 5000 Days was sold for an astonishing $69 million at Christie's earlier this year.

Topics: Featured Posts NFTs
6 min read

7 Successful Women Share Their Advice for Motherhood

By Nextech on May 7, 2021 1:43:26 PM

“Mothers are stewards of the future more so than just merely caretakers of children.”

Topics: Blog Featured Posts
8 min read

Going Virtual Is No Longer Optional For Higher Education Institutions

By Nextech on Apr 24, 2021 12:03:12 PM

No one expected the coronavirus pandemic to last for as long as it has. When higher education institutions were forced to switch to online learning in response to the ongoing safety concerns, the general consensus was that it would only be a temporary solution and students would soon return to campus and resume their education in lecture halls. 

Topics: Blog higher education
3 min read

Earth Day: Shellye Archambeau shares her thoughts with Nextech

By Nextech on Apr 22, 2021 2:43:58 PM

What is Earth Day?

"Every Earth Day can drive a year of energy, enthusiasm, and commitment to create a new plan of action for our planet. EARTHDAY.ORG’s mission is to diversify, educate and activate the environmental movement worldwide. Growing out of the first Earth Day in 1970, EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 75,000 partners in over 192 countries to drive positive action for our planet."

Shellye Archambeau shares her thoughts on Earth Day with Nextech AR

Nextech AR Solutions recently had the pleasure of chatting with Shellye Archambeau
to get her thoughts on Earth Day, what it means to her, and her advice on taking action!

Shellye Archambeau is a Fortune 500 board member, Former CEO of MetricStream, Advisor, and author of "
Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms", which was ranked as of top 10 business books of 2020 by Fortune! Check out our conversation with Shellye below!

What does earth day mean to you?

Shellye: Earth Day is a day to remember to appreciate the earth we live on, the earth that sustains us, and the earth that gives us much beauty. It is a day to pause, observe and literally stop and smell the roses.  It is also an excellent day for doing something proactive to add to the earth's immense glory by planting something. 

What advice do you have for people who want to do more to preserve the earth? 

Shellye: Be proactive. There are many ways to preserve the earth and every action, no matter how small helps. Think recycle, reduce and reuse. The more we do these three things the less energy we consume and the less waste we generate. 

What are some things people could do or a simple challenge you could recommend in honor of earth day? 

Shellye: Create a challenge. Take a picture of yourself, planting something or weeding.  Post it and tag others and challenge them to plant or weed and post a picture and tag others.  Keep it going. 

Who are some people you admire when it comes to preserving our planet and why? 

Shellye: I admire Wangarĩ Muta Maathai who was a Kenyan social, environmental, and political activist and the first African woman to win the Nobel Peace Prize.  She founded the Green Belt Movement which has planted over 45 million trees across Kenya to combat deforestation, stop soil erosion, and generate income for women and their families. 

Thank you Shellye for sharing your thoughts on Earth Day! 

Connect with Shellye on social media:
LinkedIn 
Twitter 
Instagram

Visit her website:
https://shellyearchambeau.com/

Learn more about Earth Day:
https://www.earthday.org/earth-day-2021/

9 min read

5 Things You Didn't Know About Hosting A Virtual Career Fair

By Nextech on Apr 15, 2021 6:41:25 PM

It's been just over a year since we were forced to retreat indoors and avoid close contact with one another. At first, it was pretty exciting; but very soon, the excitement turned into a slow (and painful) realization that some experiences simply cannot be recreated online. 

Topics: Blog virtual events
9 min read

Give Your Ecommerce Store A Competitive Advantage With Augmented Reality

By Nextech on Apr 8, 2021 9:48:49 PM

Long gone are the days when the price was the only factor consumers considered when making a purchasing decision. Today, when your customers are just one Google search away from finding ten other eCommerce stores offering the same exact product, competing on price simply isn't a sustainable growth strategy - there will always be someone willing to undercut their prices further. 

Topics: Augmented Reality Blog E-commerce
12 min read

The End of Third-Party Cookies: A Marketer’s Survival Guide

By Nextech on Apr 5, 2021 10:46:29 AM


Google's 2020
 announcement to join Safari and Firefox and stop supporting the use of third-party cookies did not come as a surprise to anyone in the marketing world. Although the 25-year long affair empowered digital advertisers to achieve exceptional audience segmentation and attribution, it's clear the flame was about to fizzle out anyway. 

Topics: Augmented Reality Blog Advertising
7 min read

When Science Fiction Meets Reality: Human Hologram Technology

By Nextech on Mar 25, 2021 2:18:15 PM

Not that many years ago, it would have been impossible even to imagine speaking to your colleagues or loved ones face-to-face while located in different parts of the country or the world. Today, however, video conferencing and digital interactions have become our reality - and even more so during the COVID-19 pandemic.

Topics: Augmented Reality Blog
9 min read

How Virtual Food Expos Are Revolutionizing The Global Food Industry

By Nextech on Mar 20, 2021 9:59:30 AM

No industry was spared when the coronavirus outbreak took over the world - the food & beverage industry included. But while many other industries were able to move their operations from the physical into the digital environment, foodservice providers were left paralyzed; after all, most food-related experiences require face-to-face interactions. 

Topics: Blog virtual events Virtual Trade Show
7 min read

5 Virtual Event Ideas to Implement in 2021

By Nextech on Mar 16, 2021 8:07:07 AM

One thing becomes crystal clear as we approach the second quarter of 2021: the chances of large conferences or trade shows taking place in-person this year are close to none. Despite our hopes, it'll take months for the vaccines to be widespread enough to turn the tide, so online events will continue to dominate the event industry. 

Topics: Blog Events Virtual Conference virtual events
8 min read

How Virtual Events Can Help Your Faith Community Thrive

By Nextech on Mar 5, 2021 1:48:11 PM

When it comes to faith, nothing is more important than congregational closeness. After all, seeing one another face-to-face and sharing unique praying experiences is what prompts deep spiritual engagement for believers. But it's not as simple to recreate this level of closeness when the global pandemic and social distancing measurements make it impossible to gather together in the house of worship. 

Topics: Blog virtual events
8 min read

5 Unmissable Augmented Reality Advertising Campaigns

By Nextech on Feb 25, 2021 3:55:10 PM

It's no secret advertising is about to get even more challenging as data and privacy concerns continue to escalate in 2021, and our targeting options become slimmer and slimmer each month. A major change in the advertising space is required; instead of investing in more, organizations must step up their advertising efforts and focus on quality rather than quantity if they want to see a return on their investment.

Could Augmented Reality (AR) advertising be the answer advertisers have been looking for? It certainly seems that way. The global AR market is forecast to reach a value of $70.01 billion by 2023, and with the ongoing COVID-19 pandemic, we can only expect this number to soar.

Topics: Augmented Reality Blog E-commerce
9 min read

Virtual Open Days for Higher Education

By Nextech on Feb 18, 2021 1:02:46 PM

Although virtual open days have been around for a few years now, it wasn't until recently (Coronavirus) when college and university campuses fully embraced the open day digital experience. 

Topics: Blog virtual events higher education
8 min read

How to Plan a Hybrid Event: 5 Essentials to Keep in Mind

By Nextech on Feb 11, 2021 3:29:28 PM

Hybrid events are becoming the new standard in the event industry. It would have been hard not so long ago to find one that wasn’t a tech-based conference or a corporate business event. Today, however, with the rise of meetup groups and the increasing popularity of speaker series like TED Talks, there is plenty of room for various hybrid events. These changes indicate that people rely less on physical locations to get things done and more on connecting digitally. 

Topics: Blog virtual events hybrid events
11 min read

Retail Brands Already Nailing it with Augmented Reality

By Nextech on Feb 4, 2021 11:00:00 AM

There are no two ways about it - COVID-19 sealed the deal on the growing influence of Augmented Reality in e-commerce. What was once considered a gimmick, tactic that brings joy to the customer but makes no impact on revenue, is fast becoming the next big thing in online shopping. 

Topics: Augmented Reality Blog E-commerce Retail
7 min read

Hybrid Event Engagement Playbook

By Nextech on Jan 29, 2021 5:17:46 PM

Hybrid events are set to dominate the future of the event industry. While 2020 undoubtedly belonged to virtual events, 62% of event planners agree that the hybrid model will lead the way for B2B gatherings as soon as the threat of COVID-19 subsides. 

Topics: Blog Events virtual events hybrid events
8 min read

CES 2021: Augmented Reality and Artificial Intelligence Steal the Show

By Nextech on Jan 26, 2021 11:49:48 AM

Not even the global health crisis could stop CES 2021 from showing the latest advances in technology. Although the biggest consumer tech show took place online instead of Las Vegas, Nevada due to the ongoing coronavirus pandemic, it certainly didn't disappoint. 

Topics: Augmented Reality Blog
6 min read

Hosting A Virtual Career Fair Has Never Been Easier

By Nextech on Jan 20, 2021 3:22:02 PM

Virtual career fairs are on the rise - and not just because of COVID-19. The thing is, physical hiring events were never able to reach their full potential for one simple reason: geographical restrictions. Organizations, universities and recruitment agencies were only able to reach a fraction of top candidates at high-ticket prices.

It's not just the global outreach that makes hosting a virtual career fair so appealing. Both, candidates and organizers appreciate the convenience and cost-effectiveness of online job fairs too, since travelling and venue costs are no longer a concern. And with more aspects of life moving to a digital environment, it's becoming more of an expectation (especially amongst college students) to enable virtual recruiting.

Topics: Blog virtual events Virtual Trade Show
4 min read

Why Host A Virtual Event When The Coronavirus Crisis Is Over

By Nextech on Jan 15, 2021 6:07:37 PM

COVID-19 might have made them a necessity, but the global pandemic coming to an end does not mean the end of virtual events too. Hosting conferences, trade shows or career fairs online, while won't replace the live experience, could prove invaluable in the post-COVID reality.

Topics: Blog virtual events
5 min read

Boost Your Advertising with Augmented Reality

By Nextech on Jan 7, 2021 3:45:31 PM

Everywhere we look today, we see adverts. Hundreds of them. It's estimated we are exposed to anywhere between 6,000 and 10,000 commercials daily, but only a handful of them makes a lasting impression on the customer, forcing brands to explore new, more eye-catching ad formats such as Augmented Reality (AR).

Topics: Augmented Reality Blog E-commerce
8 min read

Virtual Event Marketing: The Ultimate Checklist

By Nextech on Jan 4, 2021 12:36:53 PM

How many ads or social media posts promoting virtual events do you see daily? With thousands of global organizations switching to online events in 2020, creating a truly compelling event marketing campaign on any given digital channel can be quite the challenge. 

Topics: Blog Events Virtual Conference virtual events
11 min read

How to Make Money Hosting Virtual Events

By Nextech on Dec 22, 2020 9:11:31 PM

The past few months have required a certain degree of creativity and a great deal of imagination to cope during the global pandemic; the sudden transition to virtual events is a perfect example of this. But it feels like the main focus was on surviving rather than thriving in the event industry. 

Topics: Blog Virtual Conference virtual events Virtual Trade Show
10 min read

Exciting Real-World Augmented Reality Examples

By Nextech on Dec 18, 2020 11:27:02 AM

It has been years since we first heard of Augmented Reality and its potential to completely transform our reality and yet, it feels like we're still waiting for it to happen. Nonetheless, the change is already taking place and AR is slowly becoming an inseparable part of our daily routine. 

Topics: Augmented Reality Blog
7 min read

Augmented Reality for Ecommerce Sees Unexpected Rise Amid Pandemic

By Nextech on Dec 7, 2020 4:39:45 PM

Five years of ecommerce growth have been squeezed into just a few months as a result of Covid restrictions and social distancing rules. Consequently, the adaptation of Augmented Reality (AR) applications for online stores are also on the rise as brands seek ways to substitute that in-store shopping experience and add value to the buyer's journey. 

Topics: Augmented Reality Blog E-commerce
9 min read

5 Ways To Enhance Blended Learning Experience

By Nextech on Nov 30, 2020 3:46:32 PM

The concept of blended learning, a combination of two learning environments (digital and in-person) was first introduced in the 1960s. However, many higher education institutions have been somewhat reluctant to integrate the hybrid model of teaching and learning until now. What's changed? 

Topics: Augmented Reality Blog higher education
7 min read

Improving eCommerce User Experience with Augmented Reality

By Nextech on Nov 24, 2020 3:09:27 PM

Previously, we talked a great deal about how Augmented Reality improves customer experience (CX) in e-commerce, but there's another aspect of the buyer's journey where online retailers can utilize AR: user experience (UX). 

Topics: Augmented Reality E-commerce
9 min read

How Augmented Reality is Transforming Shopping

By Nextech on Nov 16, 2020 1:09:53 PM

Augmented Reality is already revolutionizing the way we learn, spend our free time or even give a presentation at work; there's virtually no aspect of life that won't eventually be impacted by AR and shopping is no exception. 

Topics: Augmented Reality Blog E-commerce
10 min read

Everything You Need to Know About Hybrid Events

By Nextech on Nov 11, 2020 11:10:19 AM

If there's one thing we've learnt in the past few months, it's how much we value live events. Never before have we been completely denied the opportunity for face-to-face interaction - not on this scale, anyway. And just like we're currently experiencing a COVID-related virtual events boom, no doubt there'll be one for in-person functions as soon as the threat of coronavirus subsides. 

Topics: Virtual Conference virtual events Virtual Trade Show InfernoAR
9 min read

Taking Your Learning & Development Program to the Next Level With Augmented Reality

By Nextech on Nov 6, 2020 11:11:22 AM

The world of Learning and Development (L&D) as we know it is changing. Over the last few years, we have seen a gradual annihilation of the traditional classroom-style learning environment while new, highly engaging training methods continue to make their way into learning and development departments. 

It doesn't come as a surprise. The digital disruption has forever altered not just the way we shop or communicate but also the way we learn. And with
 millennials rapidly taking over the global workforce, more and more companies seek to replace the standard, cookie-cutter approach in favor of flexible lifelong learning opportunities to retain Gen Y employees. 

Topics: Augmented Reality higher education InfernoAR
9 min read

Augmented Reality Hologram Adaptation for eCommerce is on the Rise

By Nextech on Oct 30, 2020 2:47:54 PM


2020 might not be over yet, but it's already pretty clear that it has been the year of ecommerce. In all fairness though, it's been the year of online everything due to the global health crisis. And while the pandemic continues to spread,
 online shopping is expected to soar this holiday season. 

Topics: ARitize Augmented Reality E-commerce
11 min read

10 Ways Augmented Reality Can Be used in Education

By Nextech on Oct 28, 2020 1:01:05 PM

In our previous post, we discussed the possibilities of applying Augmented Reality (AR) in higher education. Let’s now take a closer look at how top universities and educational institutions apply this immersive technology to enhance student engagement, improve learning outcomes, and build future-ready institutions.

Topics: Augmented Reality university higher education online education
7 min read

How To Drive More eCommerce Sales With Augmented Reality

By Nextech on Oct 23, 2020 4:09:05 PM

There are many ways to enhance the shopping experience, and Augmented Reality is definitely one of them. We're looking at how to use AR to drive more sales to your ecommerce store this holiday season. 

Black Friday and Cyber Monday are just around the corner. Many people have already begun ticking items off of their Christmas shopping lists. And let's not forget we're in the middle of the global pandemic with social distancing rules and public space restrictions still in place. 

Topics: Augmented Reality E-commerce Retail
16 min read

What is the Difference Between Augmented Reality and Virtual Reality

By Nextech on Oct 20, 2020 12:04:28 PM

As immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) continue to blur the lines between the digital world and reality, it's easy to confuse the two - they even sound similar. 

Topics: Augmented Reality
8 min read

10 Ways Augmented Reality Can Impact Your Marketing

By Nextech on Oct 16, 2020 4:38:39 PM

We use many emerging technologies as part of marketing processes, but did you know that augmented reality was actually developed for advertising?

Topics: Augmented Reality E-commerce
4 min read

Virtual Events Are Here To Stay, But They Must Evolve

By Nextech on Oct 15, 2020 5:01:09 PM

The event industry is undergoing a major and unexpected transformation and the reason behind it is simple: COVID-19 outbreak, which led to thousands of in-person business gatherings being postponed or even cancelled.

Topics: Augmented Reality Events Virtual Conference virtual events Virtual Trade Show
3 min read

How to Use Data from Your Virtual Event

By Nextech on Oct 6, 2020 4:04:27 PM

Organizations around the world have been switching to virtual events to keep their attendees safe. But virtual events were already an important strategy for marketing and networking.

Topics: Virtual Conference virtual events Virtual Trade Show InfernoAR
4 min read

How to Host a Virtual Trade Show

By Nextech on Sep 22, 2020 1:00:00 PM

Trade shows have long been an important staple for marketing products, services, and brands. They also serve as a unique opportunity to network and make connections with potential partners and customers.

Topics: Augmented Reality Events Virtual Conference Virtual Trade Show
3 min read

Augmented Reality in Education: The Future of Learning

By Nextech on Sep 15, 2020 6:06:07 PM

 

Topics: Augmented Reality Blog university higher education online education
7 min read

5 Applications of Augmented Reality in the Medical Industry

By Nextech on Sep 8, 2020 1:00:00 PM

 

Topics: Augmented Reality Blog healthcare medical
4 min read

How To Record and Stream Great Looking Video Anywhere On Your Own Device

By Nextech on Jul 24, 2020 11:27:50 AM

Wondering how to shoot high quality video on a device you already own?
Topics: Virtual Conference
3 min read

How a Virtual Event Can Be More Engaging Than a Traditional One

By Nextech on Jul 23, 2020 3:18:03 PM

Almost every aspect of business has gone virtual because of the COVID-19 pandemic. Employees are working from home. Meetings now take place on video chat services instead of in the board room.

3 min read

6 Elements of a Successful Virtual Event

By Nextech on Jul 23, 2020 3:10:23 PM

Virtual events enable you to reach a wider audience, save on event costs, and deliver an experience your attendees won't find anywhere else. But despite the rapid shift to virtual events thanks to COVID-19, not every company has a strategy in place to pull them off, and it can be difficult to know where to start.

3 min read

5 Ways AR Can Enhance In-Person Shopping Experience

By Nextech on Jul 23, 2020 3:00:02 PM

3 min read

6 Ways to Foster Networking at Your Virtual Events

By Nextech on Jun 16, 2020 12:07:27 PM

Topics: 6 Ways to Foster Networking at Your Virtual Events
4 min read

What is a Virtual Event & How Does It Work?

By Nextech on Jun 16, 2020 11:42:14 AM

Topics: virtual events InfernoAR
4 min read

How to Turn Your Live Event Into a Virtual One

By Nextech on Jun 10, 2020 1:21:13 PM

5 min read

What Is Augmented Reality(AR)? Understanding How It Works Across Industries

By Nextech on May 21, 2020 5:34:00 AM

You’ve likely heard of augmented reality (AR), but you may not fully understand what it is and how it can be used. As a company with AR solutions for ecommerce, ad networks, smart packaging, WebAR, and holograms, we’re here to share our knowledge and define augmented reality in the simplest of terms for you.

Topics: ARitize Augmented Reality Consumer Research and Advice E-commerce
3 min read

Social Distancing? Bring Products to Life for Audiences Through AR

By Nextech on May 15, 2020 12:15:00 AM

As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.

Topics: ARitize Augmented Reality Blog Consumer Research and Advice E-commerce Events Retail
4 min read

Augmented Reality and the Future of Retail

By Nextech on May 12, 2020 3:47:21 PM

With an increasing number of consumers preferring to shop and buy online, it is evident that the future of retail is most likely going to revolve around enhancing the online shopping experience for these buyers using entirely new marketing techniques. This process will involve the application of new technologies such as Augmented Reality (AR) to blur the boundaries between physical and online channels and offer unified shopping experiences to customers inside and outside retail stores.

Topics: Consumer Research and Advice
3 min read

5 Tips for Successful Virtual Events

By Nextech on Apr 16, 2020 9:14:46 AM

Companies are faced with high barriers when trying to introduce audiences to a new platform or product. While investing copious amounts of time and money in their product, they are challenged by audiences used to a lot of interactivity and immediate rewards, limited attention spans, and regular distractions including mobile notifications, and much more.

Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events are a strong contender to attract audiences and showcase both the complexity and simplicity of physical products. As almost all companies worldwide are working from home, the ability to attract a global audience remotely is now a major priority. Companies are finding that this method maximizes their ROI to potential clients and attracts users to understanding the benefits of their products.

Topics: Augmented Reality Blog Events Virtual Conference virtual events
5 min read

How To Switch To Virtual Events?

By Nextech on Mar 25, 2020 3:59:53 PM

Not one industry could have anticipated the disruption that COVID-19 currently presents; It is reasonable to assume that sooner or later an event of some kind would present an obstacle to any professional industry. This disruption challenges professionals to rethink how information is shared and conveyed to current and future learners and clients. Various platforms for engagement include events, conferences, trade shows, and training, but how do we cater to an audience who cannot all connect in one geographic region? 

Topics: Blog Events virtual events Virtual Trade Show
6 min read

How Augmented Reality Increases Conversion Rates

By Nextech on Jan 4, 2020 2:40:00 PM

Modern companies have more options for improving their bottom line than at any other time in history.

Topics: Blog Consumer Research and Advice Uncategorized
7 min read

Boost eCommerce Conversions with Augmented Reality

By Nextech on Nov 23, 2019 8:51:16 AM

Do You Know How Well Your eCommerce Website is Working?

Your eCommerce business thrives on customers. New customers and repeat customers alike drive your return on investment, including the expenses around your website. You set up your eCommerce website to highlight your products. And you want those web pages to convert customers.

Topics: Augmented Reality Blog E-commerce Retail
10 min read

Augmented Reality Development Bible

By Nextech on Nov 11, 2019 4:40:38 AM

Augmented reality (AR) has evolved rapidly from a science-fiction conception to a science-based reality. As AR technology continues to develop, business directors are exploring innovative approaches to utilize its potential.

Topics: Augmented Reality
1 min read

The Surging AR Company Leading the Industry

By Nextech on Nov 4, 2019 1:10:24 PM

3D AR ads are coming to the market faster than you might think.

Topics: Blog
8 min read

9 Ways To Decrease Bounce Rate to Your eCommerce Website

By Nextech on Oct 25, 2019 9:34:47 AM

Lots of businesses today face challenges around eCommerce bounce rate. After landing on your site, visitors only stay a few seconds and then exit without clicking through to another page on your site. High bounce rate leads to low conversion rates, meaning fewer sales. Here’s the essential information you need to know about bounce rate, along with tips to reduce it and keep the visitors on your eCommerce site, which is where you want them to be.

7 min read

Augmented Reality: Everything You Need to Know

By Nextech on Oct 15, 2019 9:23:49 AM

AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.

1 min read

Zacks Research Report - A Pure Play Augmented Reality Stock

By Nextech on Oct 11, 2019 9:08:52 AM

Read Zacks Investment Research report for NexTech AR Solutions (NEXCF:OTC | NTAR:CSE) here - https://bit.ly/35rPZCA.

Nextech AR is a technology start-up and a unique public company pure play investment in Augmented Reality. It does not produce hardware, but rather uses AR to improve eCommerce results for customers as well as its company-owned sites. In addition, it uses hologram technology and is starting to apply its technologies to the education and entertainment spaces. As one of the first movers in a multi-billion dollar market growing at almost 300% per year, Nextech should be able to grow rapidly as this nascent market explodes.

Augmented Reality (AR) is just beginning to make its way into mainstream use and the market is exploding. Nextech AR is the only public pure play we know of that is providing services to allow companies to use AR in marketing and advertising their goods. At a price to vendors of $30 per month per SKU, adoption of just a tiny percent of the trillions of products sold worldwide will create a massive revenue stream for NexTech AR.

Nextech AR is a small, B2B startup based in Toronto that was formed to provide services for, and invest in, businesses using Augmented Reality (AR) and hologram technologies. These technologies are used to improve sales and profits for eCommerce sites, and other verticals such as entertainment. This technology converts two-dimensional images of real objects and people into three dimensions using scanners and software. Using AR is a proven way to boost sales and reduce returns in eCommerce, and provides an engaging, economic way to provide information in the education and training space.

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2 min read

Instagram's Major AR Announcement

By Nextech on Oct 4, 2019 11:47:25 AM

In an effort to keep you informed on NexTech and the AR industry at large, we will be periodically sharing exciting new developments within the industry with you. Today, Instagram made a major announcement that its 500million users will be able to shop in AR within their app. This is very bullish for NexTech as in order for companies to offer AR shopping experiences, they will first need to ARitize their products which is exactly what our ARitize self service platform can do for E-commerce retailers.

2 min read

Subscriber Spotlight - Sand Separation Solutions

By Nextech on Oct 1, 2019 4:32:48 PM

NexTech Signs Multi-Platform AR Deal With Sand Separation Solutions

NexTech is pleased to announce that it has landed a deal with Sand Separation Solutions, (SSS) an industry-leading heavy equipment rental company in the oil and gas industry, primarily operating in the Permian Basin in Midland, Texas. The company has signed on with NexTech AR for a multi-platform deal for both web and app based AR experiences. SSS has already invested in 3D assets but is looking to improve upon those offerings by leveraging NexTech’s AR university platform and web AR to demonstrate their mobile separator system to potential customers in much higher detail showcasing the quality of the equipment.

2 min read

Subscriber Spotlight - Gunwerks

By Nextech on Oct 1, 2019 4:06:13 PM

How Augmented Reality Is Changing Defense Industry Sales

For more than a decade, Gunwerks has been an industry leader in delivering complete shooting systems. From bipods to ballistic turrets and everything in between, Gunwerks assembles custom systems that are ready to go. The company prides itself on delivering a rifle and accessories capable of shooting accurately to 1,000 yards right out of the box. It's a growth industry. Firearms & Ammunition manufacturing will finish 2019 with more than $17 billion in total revenue. Defence product sales and firearms sales continue to climb at a rate of 4.5% annually over the past five years. The fastestgrowing area of sales is e-Commerce. Gunwerks is taking online sales to the next level by integrating cutting-edge AR technology from NexTech AR. “The largest barrier that online retailers run into is the customer not being able to touch and feel the product,” said Evan Gappelberg, CEO of NexTech AR Solutions. NexTech’s AR solutions allow Gunwerks to offer customers as close to a retail experience as they can get without being in a physical store. When your typical price point runs around $13,000 for these high-end rifles, Gunwerks’ customers are serious sporting goods enthusiasts. “A majority of the folks that shop for these particular products do it through mobile,” said Paul Duffy, President of Nextech AR Solutions. AR for eCommerce lets customers not just see the products but experience them as they build their dream rifle right on their phone.

3 min read

Subscriber Spotlight - Walther Arms, Inc.

By Nextech on Oct 1, 2019 3:31:45 PM

Augmented Reality With Walther Arms

Walther Arms, Inc. is one of the world’s leading manufacturers of sport, defense, and professional firearms. Most famous as the manufacturer of James Bond’s Walther PPK, the company has partnered with NexTech AR Solutions to add 3D product models and augmented reality for shoppers. High-fidelity 3D models will be featured on the company’s website, which can be viewed in augmented reality. Customers will be able to view products with a 360- degree rotation. AR technology will allow you to see the products in your current environment. “Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. Sales of small arms, such as handguns, rifles, and shotguns account for more than $8.3 billion in sales annually as part of a $17 billion-dollar guns and ammunition manufacturing industry in the U.S. Walther Arms products will literally pop out on dealer websites and show the intricacies of the quality details that go into manufacturing. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. It’s another example of a manufacturer utilizing AR tools to enhance the shopping and display experience. NexTech’s proprietary technology has brought 3D and AR imaging into the mainstream using simple copy and paste embed codes.

2 min read

How AR Is Reshaping Defence Industry Marketing

By Nextech on Oct 1, 2019 12:18:07 PM

Expand Your Brand’s Success in the Digital Marketplace

Augmented Reality (AR) is transforming defense industry marketing by offering consumers maneuverable and ultra-realistic renderings proven to increase eCommerce conversion rates by 400%. Ecommerce is a growing channel in the defence industry and major brands are taking advantage of the immense opportunities presented through digital and mobile sales platforms. NextTech’s omni-channel, SaaS platform is well-positioned to offer top defense brands like Walther Arms the innovative brand communication tools they need to meet and exceed sales targets. Augmented Reality in eCommerce is revolutionizing sport-shooting marketing and top brands are cashing in. According to market research published by IBIS World, defense industry product manufacturing will reach over $17 billion in revenue during 2019. Over the last 5 years, the industry has recorded an average growth rate of 4.5% annually. With U.S. dealers earning more than $11 billion in revenue during 2018, there are tremendous opportunities available thanks to transformative eCommerce technology such as AR activations.

9 min read

5 Benefits of AR Solutions in E-Commerce

By Nextech on Sep 26, 2019 12:41:38 PM

When Pokémon Go hit select countries in July 2016, it was the first time many people had ever seen AR, or augmented reality, in action. People who didn't normally play video games were trying out this one, just to see how animated creatures could "come to life" through their smartphone camera viewscreen.

6 min read

The Best Way for Increasing Conversion Rate in eCommerce

By Nextech on Sep 5, 2019 7:02:41 PM

We live in a time where the stuff of science fiction 20 years ago is very much a part of our reality. Augmented reality may have been something we only dreamt of a few years ago, but the new technology is well and truly here. AR is finding new and exciting uses, and eCommerce is taking the lead on using the technology to provide a richer customer experience, and to drive more sales.

3 min read

Grow Your Sales Funnel By 300% With ARitize | Case Study

By Nextech on Sep 3, 2019 5:28:49 AM

Augmented Reality (AR) continues to offer customers a real-world shopping experience like never before. It is set to disrupt the medical field in a set of ways, including education, 3D product visualizations, and surgical visualizations. Block Scientific is one such example. The global dealer in clinical laboratory equipment and reagents has had to continually innovate to ensure complete customer satisfaction with extensive product varieties and excellent service industry.

3 min read

Budweiser Stage 25th Anniversary Experience

By Nextech on Sep 1, 2019 5:26:38 AM

Budweiser needed a solution for their 25th Anniversary tall can. ARitize brought the can to life with an augmented reality experience.

1 min read

Paul Duffy On Evolving Retail Experiences Using AR

By Nextech on Sep 1, 2019 4:31:02 AM

Paul Duffy, President of NexTech AR Solutions Corp. (CSE:NTAR), joins Barrington Miller to discuss the practical applications of “ARitizing” products into the augmented reality space using the NexTech platform (1:01), the differences between augmented reality and virtual reality (4:44), and how augmented reality is fundamentally changing the way people shop (12:51). Listen until the end to learn about Paul’s personal experiences with augmented reality, what’s next for AR in entertainment, and his opinions on how AR may impact social interaction within the next five years.

1 min read

How Augmented Reality Increases Sales and Customer Shopping Experience

By Nextech on Aug 19, 2019 10:25:00 AM

Augmented Reality is a rapidly growing technology that is starting to have an impact on the eCommerce landscape. As the retail industry continues to overflow with buyers and customers who need a mix of mobile and online shopping, there is a high demand for technology that is creative, innovative and works.

2 min read

Subscriber Spotlight: Zoltan David

By Nextech on Aug 19, 2019 10:24:26 AM

“It is the next best thing to being here in our gallery…They can turn my pieces and see them from every direction, and every angle.”  -Zoltán Dávid, Founder  |  Zoltan David Jewelry

August 1st, 2019 – New York, NY - Toronto, ON – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB:NEXCF) (CSE:NTAR) (FSE:N29) is pleased to announce that it has entered into an agreement with Zoltan David whose jewelry can be seen at the Smithsonian National Museum permanent collection, to Aritize™ his jewelry line. NexTech is going to provide 3D product models as well as a virtual showroom store through its web AR eCommerce platform and its Aritize™ app.

ARitize™ Hollywood Studios

By Nextech on Aug 19, 2019 10:18:31 AM

ARitize™ Hollywood Studios is a hub for shared augmented reality experiences. Publish, promote, and share AR content with ease when you subscribe to our Omni-Channel SaaS Platform, custom-built for the future of the entertainment industry.

1 min read

Creating A Digital Twin with ARitize

By Nextech on Aug 19, 2019 10:18:11 AM

Scan People and Objects Into 3D "Digital Twins" for your AR Experiences. You can create 3D models of physical objects and people using smartphones, scanners, or 3D modelling software like Maya, Cinema 4D, or 3D Studio Max. All you need is a .GLTF file to ARitize your business.

1 min read

Subscriber Spotlight: Mr Steak

By Nextech on Aug 19, 2019 10:17:52 AM

“From our website to your backyard, there is no better way to appreciate all the ways you can use a Mr. Steak™ BBQ than first experiencing it in AR.”-Mick Scully, Founder | Mr. Steak - https://mrsteak.com

5 min read

You Can’t Spell Marketing Without AR

By Nextech on Feb 18, 2019 6:30:53 PM

Q&A with Facebook’s Chris Barbour, Head of Augmented Reality Camera Partnerships


Whether it’s trying on pair glasses or a pair of sneakers by just using your phone’s camera or viewing through your iPad how a piece of furniture would look like in your living room before buying it, augmented reality is becoming an important part of a brand’s marketing strategy. As we begin to close out a decade and look toward the 2020s and beyond, it’s no surprise that AR is an important part of most tech and mobile companies’ future roadmaps.

Topics: Augmented Reality Blog
6 min read

Top 5 2019 eCommerce Trends

By Nextech on Jan 16, 2019 9:05:19 PM

eCommerce has always been a dynamic industry where change occurs often and happens quickly.

Topics: Blog Consumer Research and Advice E-commerce
7 min read

Top 5 Reason Your Website Needs Augmented Reality

By Nextech on Jan 12, 2019 2:29:57 PM

As competition continues to grow, it’s become more important
than ever for companies to make the most of their websites.

Topics: Blog Uncategorized
5 min read

Augmented Reality's Impact on Search Engine Optimization

By Nextech on Jan 4, 2019 2:48:38 PM

        "AR is here to influence how businesses are going to promote their products and services. Soon, how they optimize for search rankings."

Topics: Augmented Reality Blog Consumer Research and Advice
5 min read

In conversation with Evan Gappelberg on Augmented Reality & eCommerce

By Nextech on Jan 3, 2019 2:37:53 PM

Originally Posted January 3, 2018 on Big Data Made Simple.

"We recently interviewed Evan Gappelberg, an accomplished entrepreneur and CEO of NexTech AR Solutions, which brings augmented reality (AR) to the masses by creating an AR ecosystem featuring eCommerce solutions for websites. We spoke a lot about augmented reality in eCommerce and you can read the complete interview below.


1. Augmented Reality (AR) isn’t just for gaming anymore! In a very short period of time, AR technology has come a long way and now, it is all poised to disrupt the future of industries like health care, books, retail, and of course eCommerce. It is said that augmented reality will revolutionize the eCommerce business with its ability to personalize and enhance the shopping experience for customers. Your company NexTech promises to bring the in-store experience to the home with a hologram, as well as a virtual “try-on at home” platform for every product. I am excited to know more…

NexTech is quickly building out the next generation, an industry first, web-enabled artificial intelligence (AI) based AR eCommerce solution. With AI integration the platform will be able to offer scanning of the body, hands, and feet as well as facial features, to understand an individual shopper’s style, sizes, and preferences, as well as creating AR holograms acting as personal shopping assistants. Nextech’s web-enabled AR platform allows small and large eCommerce websites to integrate AR into the shopping experience with just a few lines of embed code democratizing AR at scale and creating a true consumer platform.

The biggest hurdle online customers face is determining whether a certain product fits and is right for them. AR offers shoppers the confidence that will motivate online purchasing decisions. AR provides users with an in-store shopping experience, anytime and anywhere. Our AR platform superimposes 3D objects in various spaces, giving customers a chance to interact with digital twins from the comfort of their own homes. AR has been rapidly scaling into the eCommerce landscape through early adopters like IKEA whose app lets you see the furniture in your house by overlaying a digital twin of the object in your living room. However, the experience is limited to the IKEA app. Nextech’s platform allows all eCommerce websites to have this same capability no app required leveling the playing field for all eCommerce sites and opening up the floodgates for AR eCommerce shopping.

2. You say that with this new virtual “try-on at home” shopping experiences, returns of products will be reduced by as much as 80% and an increase in sales will be as much as 3X. What are the other benefits?

Another major benefit is that once the Nextech platform has recorded the size and shape of a person’s body, feet, hands as well as facial features using AI it can start to recommend to the consumer new products that would perfectly fit their body style creating a connection and trust between the customer and the brand, this used to have to take place in store. With the ability to easily try on products at home the shopping experience is truly transformed creating a frictionless shopping environment where the act of buying a product will become so effortless it happens with the push of one button or just by saying the word “BUY” out-loud…the perfectly fitting product showing up at your doorstep in a day or even an hour later. The ease of ordering built on the confidence of buying what you know fits, all powered by Nextech’s platform is a big step forward for eCommerce!

3. Tell us about the new integration with IBM Watson’s Machine Learning (ML) algorithms into your AR platform. Why Watson and how is it going to help your platform?

IBM Watson was the obvious choice for us as it allows for Nextech to leverage IBM’s decades’ long development of AI, even though AI is now taking the world by storm AI and ML is not new to IBM or Watson. With AI we will be able to offer many more features including AI chatbots, body scanning, facial recognition, as well as holograms that know your likes and dislikes. We are standing on the shoulders of Watson and the view is amazing!

4. NexTech’s web-enabled AR eCommerce solution works on every browser and on every device including desktops, laptops, iPods, and all mobile phones. It does not need an app installed to function. Tell us more about its features.

Nextech has filed a patent around its AR web-enabled eCommerce platform which has been integrated with Shopify, WordPress, and Magento. The AR can “go live” on any eCommerce site with just a few lines of embed code creating an easy to use a highly scalable platform. When we started looking at AR, we immediately saw the “wow” factor and application for eCommerce but also saw a hesitation of consumers to load another app on their mobile device. With our web-enabled AR eCommerce solution, we have eliminated that friction point which we believe will open the floodgates to AR shopping experiences worldwide, this truly is a game changer.

5. Every online retailer now wants to put an augmented reality feature online to gain a competitive advantage, because according to a study, approximately 40% of consumers are willing to spend more on a product, when they are offered an augmented reality experience. What are the key things one has to remember while integrating an AR feature into an online eCommerce store?

For eCommerce sites that are integrating AR, they should just be prepared for a lot of consumer excitement, questions, and sales. Consumers love what’s new and exciting and AR certainly fits that bill and with that, they become curious and will ask questions… so I would just make sure that customer service is ready to answer some of those questions. I would also be prepared for sales going up and with that in mind have a bit more inventory of those items being sold with our AR. I would also make sure that the right expectations are met meaning AR works if the intention is to show how a painting or flat screen TV looks on a wall or a how a table and chairs look in a kitchen or even how new doorknobs or a new bicycle looks then AR will work really well for that.

6. Tell us about your plans. And what is going to be the future of AR in the next five years?

Nextech didn’t create the AR economy it was Apple, Google, Microsoft and NVIDIA and other large tech companies that have invested billions into this technology over the past few years and they aren’t slowing the level of investment, in fact, it is accelerating. The AR industry is expected to grow from around $20 billion in 2018 to $120 billion by 2021 according to Statista, and we intend to be a part of that growth with our platforms.

AR adoption is moving very fast, starting in 2017 the AR industry began forming around APP’s and mobile devices, however we see a tectonic shift in the near future where no app is needed, the phone goes the way of the pager and a new device rises up and takes over the market called “smart glasses”. The “smart glasses” will allow for a truly amazing, mind-bending, fully immersive 3D experience where what’s “real” and what’s “virtual” truly merge and are indistinguishable…over time this will become the new norm starting in 2019/2020…by 2025 phones will be obsoleted. Nextech is unique in that it’s building its AR technology on the web which means all its technology will work seamlessly with the next generation of products which is huge. Nextech wants the first AR enhanced product a consumer sees to be powered by our Nextech platform."

Topics: Blog Investor Relations Press
3 min read

QUOTES, COMMENTS AND BLURBS ABOUT THE EXPLODING AUGMENTED REALITY BUSINESS

By Nextech on Jan 2, 2019 5:09:20 PM

It wasn’t until Apple introduced ARKit and Google launched ARCore, both platforms that make it easier for developers to create augmented reality apps, that companies, developers, and even the public began to see that augmented reality (AR) would become mainstream. Even though the technology for AR that overlays virtual images onto the real world had existed before, once these development platforms launched it became significantly easier to build apps. Since it became easier to build AR apps, there was a boost in the release of them on a scale similar to the adoption rates that Apple saw in 2008 when they opened the App Store. Ideas for AR applications beyond gaming began to percolate, and companies such as IKEA and L’Oreal started dreaming up uses for the technology that could enhance the customer experience. As with any new exciting technology—and AR is no different—many people have things to say about the possibilities and perils of adopting it.

Topics: Augmented Reality Blog
6 min read

How to Create a Successful Augmented Reality Experience in 7 Steps

By Nextech on Jan 1, 2019 2:32:32 PM

Over the last decade, augmented reality (AR) has grown from
a relatively niche form of technology
used only by companies in equally niche industries to the darling of household
names like Nike, Adidas, L’Oreal, MTV, Patron Tequila, and the New York Times,
among many, many others.

Topics: Blog Uncategorized
6 min read

AR Without an APP is the Future of Augmented Reality

By Nextech on Dec 27, 2018 1:15:42 PM

Augmented reality (AR) remains a fairly new concept for many companies, but that hasn’t stopped them from quickly realizing its potential.

Topics: Augmented Reality Blog E-commerce
4 min read

3 ADVANTAGES OF AUGMENTED REALITY IN ECOMMERCE

By Nextech on Dec 20, 2018 6:30:24 PM

AUGMENTED REALITY ISN’T THE FUTURE OF RETAIL, IT’S THE PRESENT

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Advancements in augmented reality coupled with rapid increases in the number of smartphones, broadband connections, and innovative payment solutions are driving this growth in online shopping.  With fierce competition on the horizon it is essential for organizations to prepare an augmented reality strategy that includes partnering with  a strong AR eCommerce company to maintain an edge over the competition. 

How Does AR Revolutionize eCommerce?

Tangible products make for a major portion of global e-Commerce sales. Still, e-commerce innovators across the globe are striving hard to overcome the biggest psychological barrier that consumers face while shopping for products online. An unimaginable large number of sales are lost or delayed indefinitely because of the shopper’s inability to confidently evaluate and envision the sense of using the product. Augmented reality eCommerce bridges this gap significantly. By way of helping users visualize the products they’re considering, in the context of the physical space they’re going to be used in, it is a major boost to getting e-shoppers to feel comfortable and even enthusiastic about a potential purchase. Let’s explore 3 advantages of augmented reality in e-commerce.

1. Engaging Customer Experience:

Augmented reality technology grants customers who typically shop online, the chance to view the product in the form of a model they can interact with in the same manner they would if they were visiting a physical store. This gives the customers a better feel of the product and how it fits into their lives. According to reports, 71% of consumers said they would shop with an online retailer more frequently if they offered AR. 61% said they would prefer to buy from sites that offer AR over sites that do not.

2. Customized Shopping:

Most buyers like to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colors, designs, patterns and much more can be explored with augmented reality without the use of an app. 

Preview of the Miele Complete C3 Kon vacuum in augmented reality purchased through our ARitize AR eCommerce tool.

3. Shopping Time and Testing:

Today, most online stores offer instructional video on several products in order to help the buyer understand the product. With augmented reality not only can they interact with the product, they can explore its functionalities as well. Typically an average online shopper spends roughly 2 mins online before making a purchase decision, but with an AR eCommerce experience, that dwell time increases and so does the likelihood of them completing a purchase.

As online retail seeks to improve its conversion rates and bolster more revenue, the benefits of augmented reality cannot be overstated. Augmented reality offers various businesses the chance to create a more interactive shopping experience with their customers as it offers the opportunity to virtually try the product they want to purchase.

What This Means For You

Companies across the world are quickly realising the opportunity of leveraging this new technology to enrich their brand experience and improve customer engagement. They are doing this by bridging the gap between online and in-store brand touch-points, providing a more immersive experience, which can reduce time to purchase and increase conversion rates. What this means for your brand is that if you want to get ahead of the market, using augmented reality may be the way to do so.

At NextTech AR Solutions Corp., we’ve developed a proprietary augmented reality eCommerce solutions that connects shoppers with companies through a fully-immersive AR experience. In other words, your competitive advantage is waiting. Contact us todayto learn more about this cutting-edge technology and how we’ll customize it – and its implementation – to meet your company’s unique needs.

Topics: Blog E-commerce News
6 min read

Top 4 Reasons Your Brands Should Add Augmented Reality

By Nextech on Dec 18, 2018 6:44:33 PM

It wasn’t too long ago that augmented reality seemed like it would never become an actual reality, at least not on a large scale.

Topics: Augmented Reality Blog Business
3 min read

WHAT YOU CAN LEARN FROM TARGET’S AR CHRISTMAS TREE CAMPAIGN

By Nextech on Dec 10, 2018 6:32:58 PM

Target Doubled Sales with AR

Topics: Augmented Reality Blog News Retail
3 min read

ARITIZE SNAPSHOT: WHAT’S THE DIFFERENCE BETWEEN AR, VR, AND MR?

By Nextech on Dec 6, 2018 6:25:46 PM

AR, VR and MR are all acronyms used to describe digital experiences that allow people to feel as though they are part of a virtual world at different levels. With immersive technologies developing so fast, and thanks to the acronyms, many people are becoming confused as to how each differs. Hopefully the following information will clear up some of the confusion for you.

Topics: ARitize Augmented Reality Blog
3 min read

What's the Difference Between AR, VR and MR?

By Nextech on Dec 6, 2018 6:25:46 PM

AR, VR and MR are all acronyms used to describe digital experiences that allow people to feel as though they are part of a virtual world at different levels. With immersive technologies developing so fast, and thanks to the acronyms, many people are becoming confused as to how each differs. Hopefully the following information will clear up some of the confusion for you.

Topics: Augmented Reality Blog
6 min read

3 REASONS THE BIGGEST BRANDS ARE RUNNING TOWARDS AR ECOMMERCE

By Nextech on Dec 6, 2018 6:20:38 PM

These days, every brand has some kind of ecommerce presence. It’s become unthinkable not to have one.

Topics: Augmented Reality Blog E-commerce News
1 min read

NEW LISTING ALERT: BTV VIDEO INTERVIEW

By Nextech on Dec 4, 2018 6:14:54 PM

Topics: Blog Press
6 min read

CAN AR BREATHE NEW LIFE INTO ECOMMERCE?

By Nextech on Dec 4, 2018 6:09:48 PM

Ecommerce represents the single biggest evolution for consumers since the introduction of the mail order catalog in the 19th century.

Topics: Augmented Reality Blog E-commerce News
6 min read

WHY EVERY BRAND NEEDS AN AR STRATEGY – NOW!!

By Nextech on Nov 27, 2018 6:06:29 PM

Not too long ago, augmented reality seemed like something from science fiction.

Topics: Augmented Reality Blog Business Livestream Retail
2 min read

CFN: HOW DUAL LISTINGS ARE HELPING CANNABIS COMPANIES ACCESS CAPITAL

By Nextech on Nov 27, 2018 6:02:44 PM

The cannabis industry is projected to reach C$22.6 billion by 2026, according to Cowen & Co., driven by the legalization of adult-use cannabis earlier this year. While Canadian investors have been voracious buyers, many companies have expanded their efforts to reach United States and European investors through dual-listings. These dual-listings offer the ability to increase liquidity, reach more investors, and ultimately, generate more value.

Topics: Blog Cannabis
7 min read

SESSIONS IS OUT AND CANNABIS STOCKS ARE RISING

By Nextech on Nov 22, 2018 6:23:14 PM

The cannabis industry has faced no shortage of challenges over the years.

Topics: Blog Cannabis Investor Relations
6 min read

4 Reasons Augmented Reality is Perfect for the Cannabis Industry

By Nextech on Nov 20, 2018 5:58:37 PM

What Makes Cannabis the Perfect Segment for Augmented Reality?

Topics: Augmented Reality Blog Cannabis

CFN MEDIA INTERVIEWS NEXTECH AR SOLUTIONS INC.

By Nextech on Nov 13, 2018 5:54:48 PM

Topics: Augmented Reality Blog Press

INVESTMENTPITCH MEDIA VIDEO NEXTECH AR SOLUTIONS (CSE:NTAR) NEW LISTING | BLOG

By Nextech on Nov 1, 2018 6:42:38 PM



Topics: Augmented Reality Blog Livestream Press
3 min read

ENHANCING SHOPPING EXPERIENCES WITH THE USE OF AUGMENTED REALITY IN ECOMMERCE

By Nextech on Oct 18, 2018 6:17:51 PM

Ecommerce industry has experienced a massive tide of good fortunes by leveraging the potential of Augmented Reality (AR) technology. This move has succeeded to overcome the shortcomings of online shopping by bridging the gap between offline and online shopping experiences.

Topics: Blog E-commerce Retail
14 min read

HOW AUGMENTED REALITY DRIVES REAL-WORLD GAINS IN SERVICES, TRAINING, SALES AND MARKETING, AND MANUFACTURING

By Nextech on Sep 14, 2018 5:33:19 PM

IDC OPINION

Topics: Augmented Reality Blog Business university

THE STATE OF INDUSTRIAL AUGMENTED REALITY: A SPOTLIGHT ON INDUSTRIAL INNOVATION

By Nextech on Sep 10, 2018 6:06:12 PM

The State of Industrial Augmented Reality is an ongoing series of market research and analysis conducted by PTC. These reports explore the robust and increasingly complex opportunities presented by the Industrial Augmented Reality (AR) market. Tapping into PTC’s 30 years of technology expertise, 30,000 global customers, and 1,000 technology and service partners, the State of Industrial Augmented Reality series delivers actionable trends and insights across the entire IIoT ecosystem.

Topics: Augmented Reality Blog Business university