In today's hyper-competitive e-commerce landscape, businesses need to constantly innovate to differentiate themselves from their rivals. One increasingly popular way to achieve this is through product personalization. While some may view it as an added frill, the truth is that product personalization is no longer a luxury, but a necessity. 71% of consumers today expect businesses to provide them with personalization for their products, according to a study in 2021. The same study also reflected that 76% of consumers were frustrated when a business was unable to offer it in a post-pandemic e-commerce world.
