Forward-thinking brands are engaging consumers in innovative ways to capture minds and market share. Don’t get out-marketed by your competition. Without requiring any specialized equipment, ARitize CPG lets you easily create interactive experiences with smart packaging for POS, online and in-home to increase confidence, encourage repeat buyers and reduce returns.
Imagine a hologram of your star spokesperson sharing valuable content, creating more reasons to view, click and remember your product.
With episodic content, you can develop a unique communication channel with your customers for increased sales.
Share notifications and product updates to keep customers activated and your brand top-of-mind.
Up-sell and cross-sell relevant products within the experience.
With only a handful of e-shops offering AR experiences, surpass your competitors.
Abundant, easy-to-access product information creates more confident buyers and reduces your costly return rate.
Explore and understand how the newest innovation in product packaging can elevate your branding initiatives.
AR is receiving significant traction in smart packaging, a category of packaging that leverages technology to provide enhanced functionality that goes beyond simply housing a product. With AR smart packaging, you’ll meet customer expectations, accelerate your brand’s ecommerce growth by connecting with consumers on a more personal level!
ARitize CPG offers a continuous relationship with consumers through ‘episodic function,’ meaning one visual anchor triggers multiple AR experiences consecutively. This feature creates a new and innovative marketing channel, bringing brands to life! Keep customers engaged through how-to tutorials and helpful tips to increase product usage, along with raising brand awareness, cross-promoting, sharing exciting promotional offers, and more!
ARitize CPG holograms can be used in a variety of cases. Brand ambassadors, product demonstrators, customer service agents, trainers, professors, musicians, chefs, mixologists, performers- the options are endless! It’s telepresence taken to a whole new level!
Here are some frequently asked questions.
These terms basically designate the same thing: a type of packaging that involves technology to achieve various purposes, ranging from customer interaction, engagement and product information to facilitated logistics or storage, to security or authentication. It can be implemented as a visual element, sticker, or a REID chip.
Forget the expensive production costs or AR hardware! A phone on a tripod, proper lighting, and a green screen background are the minimum requirements to capture full-size footage of the subject delivering a message or demo. Then, Nextech AR Solutions applies its magic to transform the footage into a hologram along with 3D objects and visual effects and provides a unique text and QR code that can trigger the experience.
Experiencing an AR hologram requires a compatible Android or iOS smartphone, an internet connection, a QR code scanner (usually the camera app), and of course, a QR code that a brand or institution has provided on their material. Simply download the Nextech ARitize app, scan the QR code and experience the hologram!
Yes! Genie in a Bottle offers a profitable, scalable alternative to expensive in-store displays or touch screens. All that’s needed is a printed QR code!
Genie in a Bottle can also be used as a post-purchase experience to educate your consumers and demonstrate how to properly use the product. This experience can be continually updated through episodic content that your customer can follow along with, establishing a lasting relationship with your brand!
Marketers can use this technology to “anchor” a hologram to virtually any physical object. It can be used with point of sales material, endcap displays, wobblers, coupons, window dressings, even retail flyers, and catalogs as long as a QR code can be scanned by a client from a basic smartphone.