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Recent posts by Nextech

7 min read

Getting Started with the Metaverse - FAQ

By Nextech on Oct 28, 2021 3:41:00 PM

What is the Metaverse?

It’s a virtual environment that interconnects the physical world to virtual worlds, the internet, mixed reality, and emerging technologies. Metaverse is the combination of the words Meta (from the Greek word, meaning “beyond”) and Universe.

Topics: metaverse
11 min read

How To Use Augmented Reality For a Record-Breaking Holiday Season

By Nextech on Oct 19, 2021 10:45:27 AM

Last holiday season, we saw online sales skyrocket due to the global pandemic and social distancing measures. 2021 doesn’t have to be different - and adding an Augmented Reality shopping experience to your store can help you ensure that.

It’s never too early to talk about holiday sales and Christmas, and most importantly, strategies to reach your customer base. 2021 is no different — the threat of COVID may be subsiding, but the delivery delays and product shortages are still very much real, forcing consumers to start shopping for Christmas gifts before Halloween

As consumers holiday shop, they’re jumping from store to store with less brand loyalty as they search for the easiest and most convenient purchasing journey. This all to say, no purchase is given. Driving traffic to your website via paid channels like Facebook or Google Ads does not guarantee conversion - customers need extra reassurances to ease their purchase anxiety and trust you’re the right ecommerce brand for them.

You can achieve this simply by adding an Augmented Reality shopping experience to your store. Let’s explore different AR shopping solutions and how this immersive technology can create a record-breaking holiday sales season for your business.

Topics: Featured Posts
4 min read

Dancing Into the Future With Augmented Reality Human Holograms

By Nextech on Sep 24, 2021 12:14:37 PM

Goh Ballet and Nextech AR Create Ballet Holograms to Improve Broader Access and Introduce New Ways to Learn Dance

Topics: Augmented Reality Blog
4 min read

Nextech AR Partners With Musician Ashley Suppa For AR Human Hologram Experience

By Nextech on Sep 23, 2021 12:13:27 PM

Artists now have the opportunity to differentiate and personalize their brand through Augmented Reality - a communication medium that is experiential and interactive. With AR human holograms, artists across the globe can leverage the new remote entertainment environment by increasing and personalizing fan engagement.

Topics: Augmented Reality
6 min read

How Augmented Reality Changes the Economics of Online Furniture Sales

By Nextech on Jul 22, 2021 3:32:47 PM

Augmented reality transforms the customer purchasing journey from start to finish. It’s more likely to grab the attention of prospective customers and drive larger amounts of traffic, as the ability to place and play with a product in any environment is bound to grab attention. Brands and businesses can now use their usual digital display advertising channels with game-changing banners that can display fully interactive, 3D versions of the products advertised. This has proved to increase click-through-rates by 32% and conversions rates by 300% in our test re-marketing campaign.  

Topics: Blog
4 min read

3 Tips To Build Interactive Communities With Hybrid Events

By Nextech on Jul 9, 2021 12:37:55 PM

Making solid connections is a healthy challenge in the best of circumstances. It’s not as simple as having a brief conversation while queuing up for coffee during a break. Building successful personal connections is an ongoing strategy where businesses and individuals look to secure leads, convert prospects, boost confidence, expand relationships and advance our interests through education and networking. 

Topics: hybrid events
6 min read

Shaping the Future of the New Economy: Live Now Asia Pacific

By Nextech on Jun 28, 2021 1:26:08 PM

Emerging new technologies such as Augmented Reality or AI are paving the way for companies at the forefront of The New Economy. There’s no returning to life before COVID; the post-pandemic reality will be built upon amplifying what we’ve learnt in the past 18 months. Face-to-face events are now hybrid events - the best of two worlds. Online shopping, thanks to 3D interactive product models and AR banner ads, is now bringing the in-store shopping experience to the consumers at the comfort of their own homes. Immersive learning and human holograms are forever altering the way we consume content and learn. 

Topics: Augmented Reality Events Live NOW
20 min read

Live Now 2021 FAQ - all you need to know about Nextech AR's Digital Experience Event

By Nextech on Jun 25, 2021 2:32:40 PM

The Nextech AR Digital Experience Event “Live NOW”,  is approaching fast. This Tuesday, June 29th 2021, we invite you to join us as we reveal the Nextech AR LiveX platform and explore how Augmented Reality is transforming the way we live, shop, work, learn and play!

Topics: Augmented Reality Featured Posts Live NOW
5 min read

Inspirational Men Share their Thoughts on Fatherhood

By Nextech on Jun 20, 2021 4:39:35 PM

Happy Father's Day! To celebrate, Nextech AR Solutions had the wonderful opportunity to chat with a few fathers from a diverse set of industries. Here is their personal take on fatherhood:

Topics: Blog Featured Posts
4 min read

Top Tips to Reopening a New Economy Through Hybrid Events

By Nextech on Jun 17, 2021 12:03:06 PM

While the world is carefully starting to open, it isn’t likely to return to the pre-shuttered lockdown that was 2020. The past eighteen months helped us realize how much can be achieved by combining the digital and live; and the best part is, we’re only getting started. 

Topics: Blog Events hybrid events