Recent posts by Nextech

7 min read

6 Major Developments in Augmented Reality

By Nextech on May 19, 2022 3:42:21 PM

Augmented reality (AR) is a core component of the extended reality (XR) industry. The booming market hit $28 billion in 2021 and is expected to exceed $250 billion by 2028. 

Why the exponential growth? Though AR was once used almost exclusively by gamers, the technology has the ability to make nearly every industry more efficient and optimize all facets of the world as we know it. 

Ahead, insight into the latest advancements, innovations, and developments in augmented reality. 

Topics: Augmented Reality
7 min read

Shopify Store Owner’s Guide to Choosing the Best Online 3D Product Customizer

By Nextech on Apr 29, 2022 5:33:18 PM

Shopify product customizers are becoming more and more popular. But why? Here’s an example to illustrate why a 3D product configurator is so necessary and beneficial for both business and customers alike. 

Imagine you’re a furniture business on Shopify and are ready to display a new couch that came in. Customers can choose from a variety of color swatches as well as different design patterns for this single product, so it’s important to provide visuals to help them decide which is best to match their existing décor. The last thing you want is for a high return rate on this product if you’re unable to properly visually show off the variations you’re offering. 

Studies show that consumers demand high-quality visualizations, as they expect an average of 6 images per product so, we’re most likely looking at 50+ photos just in this imaginary scenario alone. More products will understandably have even more customization and personalization options, and we’re quickly seeing how it’s not practical to photograph all these options. Costs quickly rack up as you set up studio space, a photographer, and rent equipment to meet the demand for engaging visuals. 

A Shopify product configurator and customizer is your best friend while running your Shopify store. As a busy vendor, you’ve got plenty on your plate and this type of app is low effort with high rewards! Instead of high photography costs, you can start with a single 3D model to display all your possible variations. 

Topics: ARitize Augmented Reality E-commerce Retail 3D Models
6 min read

The Definitive Guide to Upgrade Your Shopify Site with 3D

By Nextech on Mar 1, 2022 3:59:14 PM

Ecommerce stores continue to rapidly evolve and provide more information, further bridging the gap between online shopping and physical stores. Customers expect high quality visuals to guide their purchasing journey online and prove they’re not missing out on much in comparison to a brick-and-mortar store. 

Let’s get into how small to medium size businesses can improve and optimize their Shopify website through 3D and AR content to surpass those customer expectations. 

Topics: ARitize Maps
11 min read

Boost Sales and Save Money on Your Shopify Store with 3D

By Nextech on Mar 1, 2022 3:46:58 PM

The pandemic has proven that Shopify merchants need to be innovative and rethink how they can improve their customers’ online journey in order to boost sales. You must create scroll-stopping, powerful visual content to capture customer attention and lead them to checkout. 

Nothing gets more visually appealing than 3D and Augmented Reality (AR) models, and with our recently launched Shopify app, any Shopify merchant can create an immersive visual customer experience. Here’s some benefits you can expect: 

  1. Bridging the gap between online and in-store experiences: Brick-and-mortar used to reign supreme for convenience. Customers can easily browse, hold, touch, and inspect any product. With 3D and AR, customers enjoy an online sensory-focused shopping experience that is just as impactful as in-person. 
  2. Increased confidence: Customers have a hard time feeling 100% secure in the purchase they’re considering. Gartner research notes that B2B buyers in particular don’t feel empowered to make good online purchasing decisions due to a large amount of “conflicting information.” 3D and AR provide clear visuals and get buyers on track to find the right product and make a confident purchase. 
  3. Decreased returns: Standard 2D images simply don’t do the trick. That light brown chair on your computer screen may likely appear much darker once it reaches your doorstep – it's impossible to feel 100% sure. 3D and AR eliminate any uncertainty and allow them to feel secure in that what they’re seeing on their screen is exactly what they’ll receive, resulting in a 40% decrease in returns from 3D visualization and 25% decrease with AR. 

Let’s dive deep into how our Shopify app and add-ons filled with 3D and AR content can supercharge the performance of your Shopify site. 

Topics: ARitize Maps
12 min read

3D Models – The Key to Customer Experience Transformation on Your Shopify Website

By Nextech on Mar 1, 2022 3:38:50 PM

Higher ecommerce sales — but high returns. Will this shirt in a medium size fit me? Or should I go with the large? Better get both and take advantage of a free return. How do I know that this blue couch will work with the color scheme of my living room? The increase in online shopping reflects what Gartner research finds are consumers with lowered confidence. Not towards the businesses they’re considering, but rather towards themselves and “their ability to make good buying decisions.” 

How can a business instill confidence in their customers? Those who provide the right information will reduce buyer’s remorse, the culprit behind reduced customer loyalty and advocacy.  

The global pandemic has proven traditional shopping experiences won’t fly anymore. Consumers are in control and they’re expecting innovative and intuitive digital experiences that make life easier to justify purchases they’re considering. 

We have just what you need to digitally transform your Shopify website and finish the sale: A Shopify 3D and AR model creation app with a robust set of comprehensive ecommerce add-ons to provide customers with the information they need, as 66% of shoppers say augmented reality increases their confidence that they’re choosing the right product for their needs. 

Let’s look at 5 ways 3D and Augmented Reality (AR) content can not only boost customer confidence to convert visits into sales, but also how it’ll get you in good grace with the right crowd. 

Topics: ARitize Augmented Reality E-commerce 3D Models
7 min read

What is the Metaverse and Spatial Mapping?

By Nextech on Feb 15, 2022 1:12:36 PM

There have been rumblings of the metaverse for some time, but it’s finally broken into the public space as one of the hottest and most popular topics. This is in part thanks to the recent rebranding of Facebook to Meta as the company strives to deliver the space the metaverse needs for entertainment, socializing, and work productivity. 

But what exactly is the metaverse? A survey conducted by Insider Intelligence to dissect the attitudes toward the metaverse among U.S. internet users found that while 23% expressed the desire to explore the metaverse, nearly a third of survey respondents still don’t understand what the metaverse is, showcasing the need for a simple way to enter and participate in this new space. 

Topics: metaverse ARitize Maps
10 min read

Best Shopify Way to Add 3D Content to Your Site

By Nextech on Feb 3, 2022 2:02:48 PM

If you own an ecommerce business, odds are you use Shopify, as it’s the 2nd largest ecommerce site in the U.S. with more than 1.7 million merchants using the platform.  

With all Shopify stores and themes now supporting 3D models, it’s becoming a simple and successful way to gain an edge for your online business. Online customers are expecting more and more digital merchandising and visuals to help bridge the gap between online

+and in-person shopping since buyer’s remorse is a common result with online purchases+ that don’t meet expectations since it’s not possible to touch or try out products. 

A study by eMarketer found that in 2016, consumers expected an average of three images per product. Flash forward to 2019 and consumers across every age group expect nearly double the number of photos and a minimum of two videos per item. 

These increased expectations in product visuals means it’s important to provide not only the proper amount, but proper quality. A Salsify study cited by eMarketer showed that one of the top reasons customers abandoned product pages were due to low-quality images or videos. 

3D models prove to be the perfect solution to meet the demand for vast amounts of product content. Outstanding visuals equal more sales, and if looking between your dynamic 3D models versus typical, flat 2D photos from competitors, it’s clear what route will help your customer complete their purchase. In fact, Shopify shows an increase in conversion rates by up to 250% on product pages with 3D models. 

7 min read

Nextech AR’s Self-Serve Platform Enables Any Business to Incorporate 3D/Augmented Reality Models

By Nextech on Jan 25, 2022 12:12:19 PM

Nextech AR Solutions, a Metaverse Company and leading provider of augmented reality (AR) experience technologies and services, is excited to announce the release of their ARitize 3D Self-Serve platform for 3D & AR model creation. 

Poised to be a revolutionary tactic for ecommerce, this self-serve platform proves that what was once initially perceived only available as a managed service for large enterprise companies is no longer the case. 

Any business can incorporate 3D/AR assets into their marketing strategy, as the platform’s ease of use combined with fast turnaround times allows for quick impacts and benefits. Users simply sign up, provide basic 2D images and details that most sites already have, and then integrate 3D/AR buttons after they approve their model. It’s that quick and simple! 

Nextech AR has created this first of its kind self-serve tool to open this technology to anyone with an ecommerce site, as it’s not only incredibly easy to get started with but affordable. 

15 min read

Return on Experience (ROE) Through Hybrid Events - 3 Trends to Facilitate Personal Connections

By Nextech on Jan 6, 2022 7:14:30 PM

Topics: virtual events InfernoAR
9 min read

School Fair Turned Virtual Event

By Nextech on Jan 6, 2022 6:49:47 PM

Topics: virtual events InfernoAR
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