If you own an ecommerce business, odds are you use Shopify, as it’s the 2nd largest ecommerce site in the U.S. with more than 1.7 million merchants using the platform.
With all Shopify stores and themes now supporting 3D models, it’s becoming a simple and successful way to gain an edge for your online business. Online customers are expecting more and more digital merchandising and visuals to help bridge the gap between online
+and in-person shopping since buyer’s remorse is a common result with online purchases+ that don’t meet expectations since it’s not possible to touch or try out products.
A study by eMarketer found that in 2016, consumers expected an average of three images per product. Flash forward to 2019 and consumers across every age group expect nearly double the number of photos and a minimum of two videos per item.
These increased expectations in product visuals means it’s important to provide not only the proper amount, but proper quality. A Salsify study cited by eMarketer showed that one of the top reasons customers abandoned product pages were due to low-quality images or videos.
3D models prove to be the perfect solution to meet the demand for vast amounts of product content. Outstanding visuals equal more sales, and if looking between your dynamic 3D models versus typical, flat 2D photos from competitors, it’s clear what route will help your customer complete their purchase. In fact, Shopify shows an increase in conversion rates by up to 250% on product pages with 3D models.