Previously, we talked a great deal about how Augmented Reality improves customer experience (CX) in e-commerce, but there's another aspect of the buyer's journey where online retailers can utilize AR: user experience (UX). 

Augmented Reality is already revolutionizing the way we learn, spend our free time or even give a presentation at work; there's virtually no aspect of life that won't eventually be impacted by AR and shopping is no exception. 

If there's one thing we've learnt in the past few months, it's how much we value live events. Never before have we been completely denied the opportunity for face-to-face interaction - not on this scale, anyway. And just like we're currently experiencing a COVID-related virtual events boom, no doubt there'll be one for in-person functions as soon as the threat of coronavirus subsides. 

The world of Learning and Development (L&D) as we know it is changing. Over the last few years, we have seen a gradual annihilation of the traditional classroom-style learning environment while new, highly engaging training methods continue to make their way into learning and development departments. 



It doesn't come as a surprise. The digital disruption has forever altered not just the way we shop or communicate but also the way we learn. And with millennials rapidly taking over the global workforce, more and more companies seek to replace the standard, cookie-cutter approach in favor of flexible lifelong learning opportunities to retain Gen Y employees. 

2020 might not be over yet, but it's already pretty clear that it has been the year of ecommerce. In all fairness though, it's been the year of online everything due to the global health crisis. And while the pandemic continues to spread, online shopping is expected to soar this holiday season. 

In our previous post, we discussed the possibilities of applying Augmented Reality (AR) in higher education. Let’s now take a closer look at how top universities and educational institutions apply this immersive technology to enhance student engagement, improve learning outcomes, and build future-ready institutions.

There are many ways to enhance the shopping experience, and Augmented Reality is definitely one of them. We're looking at how to use AR to drive more sales to your ecommerce store this holiday season. 

Black Friday and Cyber Monday are just around the corner. Many people have already begun ticking items off of their Christmas shopping lists. And let's not forget we're in the middle of the global pandemic with social distancing rules and public space restrictions still in place. 

As immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) continue to blur the lines between the digital world and reality, it's easy to confuse the two - they even sound similar. 

We use many emerging technologies as part of marketing processes, but did you know that augmented reality was actually developed for advertising?

The event industry is undergoing a major and unexpected transformation and the reason behind it is simple: COVID-19 outbreak, which led to thousands of in-person business gatherings being postponed or even cancelled.