At a glance:
- Introduction
- What is 3D product rendering?
- 3D product rendering vs. product photography
- How to create 3D product images?
- Benefits of 3D product rendering
- Best practices for 3D product rendering
- Conclusion
- About ARitize3D Configurator by Nextech3D.ai


In today's highly competitive e-commerce landscape, capturing the attention of online shoppers can be quite challenging. While numerous factors influence a customer’s buying journey, one popular trend that has revolutionized this process is undoubtedly 3D product images.

The average person spends nearly seven hours a day looking at a screen, and nearly one-third of adults say they are online “almost constantly” as they browse websites, engage on social media, or shop for products and services.  

As we rush headlong into 2023, many people will be looking for ways to make the New Year better than the current one. Resolving to do a better job of this or that is how many people choose to frame the coming year. But while many are called, few are chosen for success.  

Ah, ‘tis the season to be jolly - particularly if you are an online retailer. According to the National Retail Federation, this holiday season is going to be one for the record books, with sales in November and December expected to reach between $942.6 billion and $960.4 billion - a six to eight percent increase over 2021. This year, on Black Friday alone, online sales hit a record-breaking $9.12 billion dollars. 

With the holiday season fast approaching, online retailers are scrambling to make the most of this special time of year. As little children everywhere are making their wishlists, retailers - and the broader ecosystem that supports them - have some wishes too. Among them is a better way to make their products come to life for shoppers - and 3D modeling and augmented reality (AR) is what every good online seller is hoping to get their hands on.