3D/AR ads to transform $240 billion dollar global ad industry
New York, NY - Toronto, ON – February 4th, 2020 – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: N29) NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce that it launched it’s 3D/AR Ad Network which it believes can drive substantial revenue growth in 2020.
What makes 3D ads a game changer for the $240 billion online ad market is dramatically improved performance metrics. In recent testing, 3D ads outperformed traditional static ads dramatically - showing a 633% increase in sign-up conversions and a 376% increase in click-through rates (Sketchfab reference).
Evan Gappelberg, CEO of NexTech AR comments “With our 3D/AR ad network, NexTech is the first AR company to offer an end-to-end solution for both advertisers and brands. NexTech’s end-to-end solution includes the creation of 3-D assets, online 3D/AR display ads, WebAR 3-D product views, and education and training, ultimately leading to a major uptick in ROI, all in a frictionless and seamless 3-D virtual environment.” He continues, “We believe NexTech’s first mover advantage in 3D ads, can help us capture market share in the $240 billion online advertising market - where global brands constantly seek an edge in this highly competitive space.
He continues, “Our team is super excited to continue to leverage our technology into new and exciting multi-billion dollar industries like advertising. Our existing customers have been enthusiastic about working with us on 3D/AR ads and so we expect to hit the ground running with campaigns”.
NexTech’s 3D/AR advertising platform created for brands, publishers, and developers powers immersive advertising across all browsers and devices, on the web and mobile.
The ad network is part of the company’s AR omni-channel platform approach which includes: AR for eCommerce, AR in Chat, its ARitize App and AR University for education and training. With this new ad network NexTech will continue to leverage all its current 3D asset creation technology and relationships into 3D/AR ads, opening up a major new revenue channel in 2020 and beyond.
The global online advertising market size was estimated at approximately $240 billion as of 2018 (IndustryARCresearch). The market is set to grow at an impressive CAGR share of 37- 40% during the forecast period of 2019-2025.
The biggest challenge in creating 3D ads is the creation of the 3D asset itself. NexTech will have a distinct advantage as it will be the only company to offer an end to end solution, both creating the 3D assets as well as serving up the ads. As 3D/AR ads become easier to create by using the NexTech ARitize end-to-end self-serve platform, more and more brands will adopt these interactive ads since they perform better than traditional 2D ads. 3D ads deliver consistently better click through rates than flat 2D ads, and works especially well on mobile phones.