Augmented Reality is a rapidly growing technology that is starting to have an impact on the eCommerce landscape. As the retail industry continues to overflow with buyers and customers who need a mix of mobile and online shopping, there is a high demand for technology that is creative, innovative and works.
AR is the ideal solution to help shoppers with these concerns.
Some brands, such as IKEA, Alibaba, Houzz, and Starbucks, are already using AR to boost online conversions and increase sales. For example, Houzz has reported 11X its sales conversion using mobile AR versus their standard app. Similarly, L’Oreal recorded a 38.3 percent sales growth after implementing AR try-on features. These kinds of statistics only prove one thing - AR in eCommerce will continue to disrupt mobile marketing and completely change the way online retail stores and physical retail outlets are conducting business. The main reason for using this technology on e-commerce stores is to provide a more personalized experience to customers, including the ability to test and explore products in ways that resemble in-person shopping experience.
AR In Boosting Online Conversions
People shopping online are not completely satisfied with e-commerce apps they use. Ideally, they can view the product, but cannot test them then and there to avoid returning it later, which can be a stressful process. They are also not sure about the size and color that matches what they need. Augmented Reality can deal with these issues and help boost dwell times and sales for eCommerce products which translates into more conversions as customers get to try the products from the comfort of their home.
According to a report by Statistica, eCommerce products sales in 2017 hit $2.3 trillion, and this figure is expected to grow to $4.88 trillion by the year 2021. This shows that eCommerce has transformed tremendously into an advanced retailing platform. And it is expanding rapidly with the help of AR technology.