The past year taught us a thing or two about adaptation and agility. Like it or not, we have all just undergone a major digital transformation upgrade, except fast-forwarded and came out of the blue. First, it was online events; today, as the world slowly opens up again, the hybrid future awaits. Who knows what other virtual experiences are ahead of us?
It's been just over a year since we were forced to retreat indoors and avoid close contact with one another. At first, it was pretty exciting; but very soon, the excitement turned into a slow (and painful) realization that some experiences simply cannot be recreated online.
No industry was spared when the coronavirus outbreak took over the world - the food & beverage industry included. But while many other industries were able to move their operations from the physical into the digital environment, foodservice providers were left paralyzed; after all, most food-related experiences require face-to-face interactions.
One thing becomes crystal clear as we approach the second quarter of 2021: the chances of large conferences or trade shows taking place in-person this year are close to none. Despite our hopes, it'll take months for the vaccines to be widespread enough to turn the tide, so online events will continue to dominate the event industry.