As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.
As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.
Do You Know How Well Your eCommerce Website is Working?
Your eCommerce business thrives on customers. New customers and repeat customers alike drive your return on investment, including the expenses around your website. You set up your eCommerce website to highlight your products. And you want those web pages to convert customers.
eCommerce has always been a dynamic industry where change occurs often and happens quickly.
Augmented reality (AR) remains a fairly new concept for many companies, but that hasn’t stopped them from quickly realizing its potential.
AUGMENTED REALITY ISN’T THE FUTURE OF RETAIL, IT’S THE PRESENT
The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Advancements in augmented reality coupled with rapid increases in the number of smartphones, broadband connections, and innovative payment solutions are driving this growth in online shopping. With fierce competition on the horizon it is essential for organizations to prepare an augmented reality strategy that includes partnering with a strong AR eCommerce company to maintain an edge over the competition.
Tangible products make for a major portion of global e-Commerce sales. Still, e-commerce innovators across the globe are striving hard to overcome the biggest psychological barrier that consumers face while shopping for products online. An unimaginable large number of sales are lost or delayed indefinitely because of the shopper’s inability to confidently evaluate and envision the sense of using the product. Augmented reality eCommerce bridges this gap significantly. By way of helping users visualize the products they’re considering, in the context of the physical space they’re going to be used in, it is a major boost to getting e-shoppers to feel comfortable and even enthusiastic about a potential purchase. Let’s explore 3 advantages of augmented reality in e-commerce.
Augmented reality technology grants customers who typically shop online, the chance to view the product in the form of a model they can interact with in the same manner they would if they were visiting a physical store. This gives the customers a better feel of the product and how it fits into their lives. According to reports, 71% of consumers said they would shop with an online retailer more frequently if they offered AR. 61% said they would prefer to buy from sites that offer AR over sites that do not.
Most buyers like to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colors, designs, patterns and much more can be explored with augmented reality without the use of an app.
Today, most online stores offer instructional video on several products in order to help the buyer understand the product. With augmented reality not only can they interact with the product, they can explore its functionalities as well. Typically an average online shopper spends roughly 2 mins online before making a purchase decision, but with an AR eCommerce experience, that dwell time increases and so does the likelihood of them completing a purchase.
As online retail seeks to improve its conversion rates and bolster more revenue, the benefits of augmented reality cannot be overstated. Augmented reality offers various businesses the chance to create a more interactive shopping experience with their customers as it offers the opportunity to virtually try the product they want to purchase.
Companies across the world are quickly realising the opportunity of leveraging this new technology to enrich their brand experience and improve customer engagement. They are doing this by bridging the gap between online and in-store brand touch-points, providing a more immersive experience, which can reduce time to purchase and increase conversion rates. What this means for your brand is that if you want to get ahead of the market, using augmented reality may be the way to do so.
At NextTech AR Solutions Corp., we’ve developed a proprietary augmented reality eCommerce solutions that connects shoppers with companies through a fully-immersive AR experience. In other words, your competitive advantage is waiting. Contact us todayto learn more about this cutting-edge technology and how we’ll customize it – and its implementation – to meet your company’s unique needs.
These days, every brand has some kind of ecommerce presence. It’s become unthinkable not to have one.
Ecommerce represents the single biggest evolution for consumers since the introduction of the mail order catalog in the 19th century.
Ecommerce industry has experienced a massive tide of good fortunes by leveraging the potential of Augmented Reality (AR) technology. This move has succeeded to overcome the shortcomings of online shopping by bridging the gap between offline and online shopping experiences.
