4 min read

What Is Augmented Reality? Understanding AR Across Industries

By NexTech on May 21, 2020 5:34:00 AM

You’ve likely heard of augmented reality (AR), but you may not fully understand what it is and how it can be used.

Topics: ARitize Augmented Reality Consumer Research and Advice E-commerce
3 min read

Social Distancing? Bring Products to Life for Audiences Through AR

By NextTech on May 15, 2020 12:15:00 AM

As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.

Topics: ARitize Augmented Reality Blog Consumer Research and Advice E-commerce Events Retail
3 min read

5 Tips to Keep Your Audience Engaged with Virtual Events

By NexTech on Apr 16, 2020 9:14:46 AM

Companies are faced with high barriers when trying to introduce audiences to a new platform or product. While investing copious amounts of time and money in their product, they are challenged with audiences with limited attention span, used to a lot of interactivity and immediate rewards, distracted by their mobile notifications, and much more.
Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events are strong contender to attract audiences and showcase the complexity and simplicity of our physical product. As almost all companies worldwide are working from home, there is the ability to attract a global audience remotely. Companies are finding that this method maximizes their ROI to potential clients and attract users to the benefits of their product.

Topics: Augmented Reality Blog Business Events Virtual Conference virtual events
5 min read

How To Switch To Virtual Events?

By NexTech on Mar 25, 2020 3:59:53 PM

Not one industry could have anticipated the disruption that COVID-19 currently presents; It is reasonable to assume that sooner or later an event of some kind would present an obstacle to any professional industry. This disruption challenges professionals to rethink how information is shared and conveyed to current and future learners and clients. Various platforms for engagement include events, conferences, tradeshows, and training, but how do we cater to an audience who cannot all connect in one geographic region? 

Topics: Augmented Reality Blog Events Virtual Conference
6 min read

Boost eCommerce Conversions with Augmented Reality (AR)

By Paul Duffy on Nov 23, 2019 8:51:16 AM

Do You Know How Well Your eCommerce Website is Working?

Your eCommerce business thrives on customers. New customers and repeat customers alike drive your return on investment, including the expenses around your website. You set up your eCommerce website to highlight your products. And you want those web pages to convert customers.

Topics: Augmented Reality Blog Business Consumer Research and Advice E-commerce Retail
3 min read

QUOTES, COMMENTS AND BLURBS ABOUT THE EXPLODING AUGMENTED REALITY BUSINESS

By NexTech on Jan 2, 2019 5:09:20 PM

It wasn’t until Apple introduced ARKit and Google launched ARCore, both platforms that make it easier for developers to create augmented reality apps, that companies, developers, and even the public began to see that augmented reality (AR) would become mainstream. Even though the technology for AR that overlays virtual images onto the real world had existed before, once these development platforms launched it became significantly easier to build apps. Since it became easier to build AR apps, there was a boost in the release of them on a scale similar to the adoption rates that Apple saw in 2008 when they opened the App Store. Ideas for AR applications beyond gaming began to percolate, and companies such as IKEA and L’Oreal started dreaming up uses for the technology that could enhance the customer experience. As with any new exciting technology—and AR is no different—many people have things to say about the possibilities and perils of adopting it.

Topics: Augmented Reality Blog
6 min read

AR WITHOUT AN APP IS THE FUTURE OF AUGMENTED REALITY

By NexTech on Dec 27, 2018 1:15:42 PM

Augmented reality (AR) remains a fairly new concept for many companies, but that hasn’t stopped them from quickly realizing its potential.

Topics: Augmented Reality Blog E-commerce
6 min read

TOP 4 REASONS YOUR BRANDS SHOULD ADD AUGMENTED REALITY TO THEIR MARKETING MIX

By NexTech on Dec 18, 2018 6:44:33 PM

It wasn’t too long ago that augmented reality seemed like it would never become an actual reality, at least not on a large scale.

Topics: Augmented Reality Blog Business
3 min read

WHAT YOU CAN LEARN FROM TARGET’S AR CHRISTMAS TREE CAMPAIGN

By NexTech on Dec 10, 2018 6:32:58 PM

Target Doubled Sales with AR

Topics: Augmented Reality Blog News Retail
3 min read

ARITIZE SNAPSHOT: WHAT’S THE DIFFERENCE BETWEEN AR, VR, AND MR?

By NexTech on Dec 6, 2018 6:25:46 PM

AR, VR and MR are all acronyms used to describe digital experiences that allow people to feel as though they are part of a virtual world at different levels. With immersive technologies developing so fast, and thanks to the acronyms, many people are becoming confused as to how each differs. Hopefully the following information will clear up some of the confusion for you.

Topics: ARitize Augmented Reality Blog

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