Shopify product customizers are becoming more and more popular. But why? Here’s an example to illustrate why a 3D product configurator is so necessary and beneficial for both business and customers alike.
Imagine you’re a furniture business on Shopify and are ready to display a new couch that came in. Customers can choose from a variety of color swatches as well as different design patterns for this single product, so it’s important to provide visuals to help them decide which is best to match their existing décor. The last thing you want is for a high return rate on this product if you’re unable to properly visually show off the variations you’re offering.
Studies show that consumers demand high-quality visualizations, as they expect an average of 6 images per product so, we’re most likely looking at 50+ photos just in this imaginary scenario alone. More products will understandably have even more customization and personalization options, and we’re quickly seeing how it’s not practical to photograph all these options. Costs quickly rack up as you set up studio space, a photographer, and rent equipment to meet the demand for engaging visuals.
A Shopify product configurator and customizer is your best friend while running your Shopify store. As a busy vendor, you’ve got plenty on your plate and this type of app is low effort with high rewards! Instead of high photography costs, you can start with a single 3D model to display all your possible variations.