Paul Duffy

Recent posts by Paul Duffy

6 min read

Boost eCommerce Conversions with Augmented Reality (AR)

By Paul Duffy on Nov 23, 2019 8:51:16 AM

Do You Know How Well Your eCommerce Website is Working?

Your eCommerce business thrives on customers. New customers and repeat customers alike drive your return on investment, including the expenses around your website. You set up your eCommerce website to highlight your products. And you want those web pages to convert customers.

Topics: Augmented Reality Blog Business Consumer Research and Advice E-commerce Retail
10 min read

Augmented Reality Development Bible

By Paul Duffy on Nov 11, 2019 4:40:38 AM

Augmented reality (AR) has evolved rapidly from a science-fiction conception to a science-based reality. As AR technology continues to develop, business directors are exploring innovative approaches to utilize its potential.

8 min read

9 Ways To Decrease Bounce Rate to Your eCommerce Website

By Paul Duffy on Oct 25, 2019 9:34:47 AM

Lots of businesses today face challenges around eCommerce bounce rate. After landing on your site, visitors only stay a few seconds and then exit without clicking through to another page on your site. High bounce rate leads to low conversion rates, meaning fewer sales. Here’s the essential information you need to know about bounce rate, along with tips to reduce it and keep the visitors on your eCommerce site, which is where you want them to be.

7 min read

Augmented Reality: Everything You Need to Know

By Paul Duffy on Oct 15, 2019 9:23:49 AM

What is Augmented Reality?

AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.

9 min read

5 Benefits of AR Solutions in E-Commerce

By Paul Duffy on Sep 26, 2019 12:41:38 PM

When Pokémon Go hit select countries in July 2016, it was the first time many people had ever seen AR, or augmented reality, in action. People who didn't normally play video games were trying out this one, just to see how animated creatures could "come to life" through their smartphone camera viewscreen.


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