If there's one thing we've learnt in the past few months, it's how much we value live events. Never before have we been completely denied the opportunity for face-to-face interaction - not on this scale, anyway. And just like we're currently experiencing a COVID-related virtual events boom, no doubt there'll be one for in-person functions as soon as the threat of coronavirus subsides.
The world of Learning and Development (L&D) as we know it is changing. Over the last few years, we have seen a gradual annihilation of the traditional classroom-style learning environment while new, highly engaging training methods continue to make their way into learning and development departments.
It doesn't come as a surprise. The digital disruption has forever altered not just the way we shop or communicate but also the way we learn. And with millennials rapidly taking over the global workforce, more and more companies seek to replace the standard, cookie-cutter approach in favor of flexible lifelong learning opportunities to retain Gen Y employees.
Organizations around the world have been switching to virtual events to keep their attendees safe. But virtual events were already an important strategy for marketing and networking.