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6 min read

Shaping the Future of the New Economy: Live Now Asia Pacific

By Nextech on Jun 28, 2021 1:26:08 PM

Emerging new technologies such as Augmented Reality or AI are paving the way for companies at the forefront of The New Economy. There’s no returning to life before COVID; the post-pandemic reality will be built upon amplifying what we’ve learnt in the past 18 months. Face-to-face events are now hybrid events - the best of two worlds. Online shopping, thanks to 3D interactive product models and AR banner ads, is now bringing the in-store shopping experience to the consumers at the comfort of their own homes. Immersive learning and human holograms are forever altering the way we consume content and learn. 

Topics: Augmented Reality Events Live NOW
4 min read

Top Tips to Reopening a New Economy Through Hybrid Events

By Nextech on Jun 17, 2021 12:03:06 PM

While the world is carefully starting to open, it isn’t likely to return to the pre-shuttered lockdown that was 2020. The past eighteen months helped us realize how much can be achieved by combining the digital and live; and the best part is, we’re only getting started. 

Topics: Blog Events hybrid events
6 min read

4 Ways Augmented Reality Increases Event Traffic and Leads

By Nextech on Jun 11, 2021 3:37:47 PM

Regardless of whether we’re talking in-person or virtual, the key event goals remain the same: attendance and qualified leads. One work without the other, so how can you attract both? 

Topics: Augmented Reality Blog Events
7 min read

5 Virtual Event Ideas to Implement in 2021

By Nextech on Mar 16, 2021 8:07:07 AM

One thing becomes crystal clear as we approach the second quarter of 2021: the chances of large conferences or trade shows taking place in-person this year are close to none. Despite our hopes, it'll take months for the vaccines to be widespread enough to turn the tide, so online events will continue to dominate the event industry. 

Topics: Blog Events Virtual Conference virtual events
7 min read

Hybrid Event Engagement Playbook

By Nextech on Jan 29, 2021 5:17:46 PM

Hybrid events are set to dominate the future of the event industry. While 2020 undoubtedly belonged to virtual events, 62% of event planners agree that the hybrid model will lead the way for B2B gatherings as soon as the threat of COVID-19 subsides. 

Topics: Blog Events virtual events hybrid events
8 min read

Virtual Event Marketing: The Ultimate Checklist

By Nextech on Jan 4, 2021 12:36:53 PM

How many ads or social media posts promoting virtual events do you see daily? With thousands of global organizations switching to online events in 2020, creating a truly compelling event marketing campaign on any given digital channel can be quite the challenge. 

Topics: Blog Events Virtual Conference virtual events
4 min read

Virtual Events Are Here To Stay, But They Must Evolve

By Nextech on Oct 15, 2020 5:01:09 PM

The event industry is undergoing a major and unexpected transformation and the reason behind it is simple: COVID-19 outbreak, which led to thousands of in-person business gatherings being postponed or even cancelled.

Topics: Augmented Reality Events Virtual Conference virtual events Virtual Trade Show
4 min read

How to Host a Virtual Trade Show

By Nextech on Sep 22, 2020 1:00:00 PM

Trade shows have long been an important staple for marketing products, services, and brands. They also serve as a unique opportunity to network and make connections with potential partners and customers.

Topics: Augmented Reality Events Virtual Conference Virtual Trade Show
3 min read

Social Distancing? Bring Products to Life for Audiences Through AR

By Nextech on May 15, 2020 12:15:00 AM

As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.

Topics: ARitize Augmented Reality Blog Consumer Research and Advice E-commerce Events Retail
3 min read

5 Tips for Successful Virtual Events

By Nextech on Apr 16, 2020 9:14:46 AM

Companies are faced with high barriers when trying to introduce audiences to a new platform or product. While investing copious amounts of time and money in their product, they are challenged by audiences used to a lot of interactivity and immediate rewards, limited attention spans, and regular distractions including mobile notifications, and much more.

Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events are a strong contender to attract audiences and showcase both the complexity and simplicity of physical products. As almost all companies worldwide are working from home, the ability to attract a global audience remotely is now a major priority. Companies are finding that this method maximizes their ROI to potential clients and attracts users to understanding the benefits of their products.

Topics: Augmented Reality Blog Events Virtual Conference virtual events