12 min read

The End of Third-Party Cookies: A Marketer’s Survival Guide

By Nextech on Apr 5, 2021 10:46:29 AM

Google's 2020
 announcement to join Safari and Firefox and stop supporting the use of third-party cookies did not come as a surprise to anyone in the marketing world. Although the 25-year long affair empowered digital advertisers to achieve exceptional audience segmentation and attribution, it's clear the flame was about to fizzle out anyway. 

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