6 min read

Boost eCommerce Conversions with Augmented Reality (AR)

By Paul Duffy on Nov 23, 2019 8:51:16 AM

Do You Know How Well Your eCommerce Website is Working?

Your eCommerce business thrives on customers. New customers and repeat customers alike drive your return on investment, including the expenses around your website. You set up your eCommerce website to highlight your products. And you want those web pages to convert customers.

Topics: Augmented Reality Blog Business Consumer Research and Advice E-commerce Retail
10 min read

Augmented Reality Development Bible

By Paul Duffy on Nov 11, 2019 4:40:38 AM

Augmented reality (AR) has evolved rapidly from a science-fiction conception to a science-based reality. As AR technology continues to develop, business directors are exploring innovative approaches to utilize its potential.

1 min read

The Surging AR Company Leading the Industry

By NexTech on Nov 4, 2019 1:10:24 PM

3D AR ads are coming to the market faster than you might think.

Topics: Blog
8 min read

9 Ways To Decrease Bounce Rate to Your eCommerce Website

By Paul Duffy on Oct 25, 2019 9:34:47 AM

Lots of businesses today face challenges around eCommerce bounce rate. After landing on your site, visitors only stay a few seconds and then exit without clicking through to another page on your site. High bounce rate leads to low conversion rates, meaning fewer sales. Here’s the essential information you need to know about bounce rate, along with tips to reduce it and keep the visitors on your eCommerce site, which is where you want them to be.

7 min read

Augmented Reality: Everything You Need to Know

By Paul Duffy on Oct 15, 2019 9:23:49 AM

What is Augmented Reality?

AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.

1 min read

Zacks Research Report - A Pure Play Augmented Reality Stock

By Dan Dwoskin on Oct 11, 2019 9:08:52 AM

Read Zacks Investment Research report for NexTech AR Solutions (NEXCF:OTC | NTAR:CSE) here - https://bit.ly/35rPZCA. "NexTech AR is a technology start-up and a unique public company pure play investment in Augmented Reality. It does not produce hardware, but rather uses AR to improve eCommerce results for customers as well as its company-owned sites. In addition, it uses hologram technology and is starting to apply its technologies to the education and entertainment spaces. As one of the first movers in a multi-billion dollar market growing at almost 300% per year, NexTech should be able to grow rapidly as this nascent market explodes." READ MORE

2 min read

Instagram's Major AR Announcement

By Dan Dwoskin on Oct 4, 2019 11:47:25 AM

In an effort to keep you informed on NexTech and the AR industry at large, we will be periodically sharing exciting new developments within the industry with you. Today, Instagram made a major announcement that its 500million users will be able to shop in AR within their app. This is very bullish for NexTech as in order for companies to offer AR shopping experiences, they will first need to ARitize their products which is exactly what our ARitize self service platform can do for E-commerce retailers.

2 min read

Subscriber Spotlight - Sand Separation Solutions

By Dan Dwoskin on Oct 1, 2019 4:32:48 PM

NexTech Signs Multi-Platform AR Deal With Sand Separation Solutions

NexTech is pleased to announce that it has landed a deal with Sand Separation Solutions, (SSS) an industry-leading heavy equipment rental company in the oil and gas industry, primarily operating in the Permian Basin in Midland, Texas. The company has signed on with NexTech AR for a multi-platform deal for both web and app based AR experiences. SSS has already invested in 3D assets but is looking to improve upon those offerings by leveraging NexTech’s AR university platform and web AR to demonstrate their mobile separator system to potential customers in much higher detail showcasing the quality of the equipment.

2 min read

Subscriber Spotlight - Gunwerks

By Dan Dwoskin on Oct 1, 2019 4:06:13 PM

How Augmented Reality Is Changing Defense Industry Sales

For more than a decade, Gunwerks has been an industry leader in delivering complete shooting systems. From bipods to ballistic turrets and everything in between, Gunwerks assembles custom systems that are ready to go. The company prides itself on delivering a rifle and accessories capable of shooting accurately to 1,000 yards right out of the box. It's a growth industry. Firearms & Ammunition manufacturing will finish 2019 with more than $17 billion in total revenue. Defence product sales and firearms sales continue to climb at a rate of 4.5% annually over the past five years. The fastestgrowing area of sales is e-Commerce. Gunwerks is taking online sales to the next level by integrating cutting-edge AR technology from NexTech AR. “The largest barrier that online retailers run into is the customer not being able to touch and feel the product,” said Evan Gappelberg, CEO of NexTech AR Solutions. NexTech’s AR solutions allow Gunwerks to offer customers as close to a retail experience as they can get without being in a physical store. When your typical price point runs around $13,000 for these high-end rifles, Gunwerks’ customers are serious sporting goods enthusiasts. “A majority of the folks that shop for these particular products do it through mobile,” said Paul Duffy, President of Nextech AR Solutions. AR for eCommerce lets customers not just see the products but experience them as they build their dream rifle right on their phone.

3 min read

Subscriber Spotlight - Walther Arms, Inc.

By Dan Dwoskin on Oct 1, 2019 3:31:45 PM

Augmented Reality With Walther Arms

Walther Arms, Inc. is one of the world’s leading manufacturers of sport, defense, and professional firearms. Most famous as the manufacturer of James Bond’s Walther PPK, the company has partnered with NexTech AR Solutions to add 3D product models and augmented reality for shoppers. High-fidelity 3D models will be featured on the company’s website, which can be viewed in augmented reality. Customers will be able to view products with a 360- degree rotation. AR technology will allow you to see the products in your current environment. “Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. Sales of small arms, such as handguns, rifles, and shotguns account for more than $8.3 billion in sales annually as part of a $17 billion-dollar guns and ammunition manufacturing industry in the U.S. Walther Arms products will literally pop out on dealer websites and show the intricacies of the quality details that go into manufacturing. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. It’s another example of a manufacturer utilizing AR tools to enhance the shopping and display experience. NexTech’s proprietary technology has brought 3D and AR imaging into the mainstream using simple copy and paste embed codes.

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