Augmented Reality (AR) continues to offer customers a real-world shopping experience like never before. It is set to disrupt the medical field in a set of ways, including education, 3D product visualizations, and surgical visualizations. Block Scientific is one such example. The global dealer in clinical laboratory equipment and reagents has had to continually innovate to ensure complete customer satisfaction with extensive product varieties and excellent service industry.
With over 100 million consumers expected to start shopping in augmented reality online and in-store by 2020, Block Scientific’s recent commitment with NextTech, an AR E-commerce platform that offers the most technologically advanced 3D-AR technology across the world, leaves them ahead of the technological transformation happening in the healthcare industry.
Implementation of a web-enabled AR- 3D “Place It” technology into their three main laboratory products; Medical Corporation’s EasyRA, Siemens Dimension EXL 200 (a clinical chemistry and immunoassay analyzer), and Thermo Scientific™ Indiko™ Plus Clinical.
The conversion is designed to ensure customers can view the medical products in full 3D (360-degree rotation) on the company’s website. This is expected to increase conversions and boost sales as customers can place the product in their shopping cart to understand size and purpose before making a purchase.
Medical lab equipment is big, bulky, and expensive. As such it’s hard to carry them along to customers or trade shows. Similarly, shopping for medical equipment from home further seemed hard as customers faced challenges deciding the most suitable product to buy. How can they solve this and help more customers make quick and right decisions?
When Block Scientific launched the AR-3D “Place It” technology, they had no idea how the new feature would benefit shoppers who might not be decided on which product to buy. But the technology must have worked as Block saw a significant increase in overall activity including dwell time, bounce rate, CTR, and conversions across those product pages. The trend remained consistent compared to some months prior to the implementation of the AR solution.
Overall, Block Scientifics main success was the 400% conversion increase that proved the effectiveness of having an AR system in place.
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