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AR WITHOUT AN APP IS THE FUTURE OF AUGMENTED REALITY

Augmented reality (AR) remains a fairly new concept for many companies, but that hasn’t stopped them from quickly realizing its potential.

Big names like AMC, IKEA, and Nike have all proven that AR is more than just a fun trend. It’s a brand-new marketing technology that’s here to stay.

Yet, it’s also changing in a big way, one that companies need to understand if they’re going to leverage its potential.

 

3 Reasons Augmented Reality Needs to Move Beyond the App

While a number of companies are following the examples of these household names and investing in AR to reach their goals, many are also making a very simple mistake: they believe augmented reality requires its own dedicated app.

Mobile apps provided a great launching pad for augmented reality, especially when the technology was extremely popular. Unfortunately, the heyday of apps is effectively over.

If your company had been considering an app to support its augmented reality strategy, it’s important that you consider its drawbacks.

 

1. Cost-Per-Installation Continues to Rise

The cost-per-installation (CPI) is an extremely important metric to consider before developing your company’s app.

In 2018, the average acquisition cost for apps was $4.58, but that doesn’t tell the whole story:

 

“While on average globally it costs marketers $4.58 to get a user to install an app, it costs significantly more to get them to take action once they’ve installed it. To get a purchase, for example, it costs marketers about 10 times the cost of an install — around $53.11. And a subscription? Nearly three times the marketing cost of a purchase at $148.01.”

Can a new and exciting technology like AR help drive CPI costs down?

Probably. Let’s continue to explore why.

 

2. Market Saturation

Apps just aren’t the attention-grabbers they once were.

With more than 5 million apps available on the App Store and Google Play, it’s become increasingly difficult for companies to make theirs stand out. Unless you have a detailed marketing plan that involves a major publicity push before launch, your new app will face a steep uphill climb.

Furthermore, even if your app is able to break through all that noise and grab your market’s attention, it then faces market saturation on your users’ actual phones.

Research shows that almost 85% of smartphone app time is spent on just the top 5 apps.

Again, is it possible that your company’s AR app will break through into that top five? Of course.

But if that doesn’t happen, your investment is left fighting over the 15% of app time that’s left over (keep in mind, that’s app time, not even screen time).

 

3. Most Apps Don’t Last Long

Despite all the work many companies put into creating their mobile apps, they don’t last very long.

 

  • 38% are uninstalled within the first 24 hours.
  • 64% will be gone by the end of the first month.
  • After 12 months, 89% of all apps have been uninstalled.

So, while new apps will probably continue to make headlines from time-to-time, it’s important to keep in mind that those are exceptions and that the “rule” is low download rates and even less impressive staying power.

 

Why Web-Based AR is the Future of Augmented Reality

In short, users don’t want to go to the trouble of finding an app and downloading it. They don’t want it taking up space on their devices, especially as they go longer and longer without even opening the app.

Fortunately, augmented reality’s future isn’t intertwined with that of mobile apps. Instead, web-based AR solutions are leading to the charge. They allow users to enjoy augmented reality experiences simply by visiting a website.

Large brands aren’t the only ones running towards AR. Mr SteakVancuumCleanerMarket.comGWN Dragon Boats  among a handful of innovative small businesses took part in the shift towards web based AR experiences During this holiday season.

These experiences can also be delivered through social media, web ads, and even emails.

 

Major Operating Systems Have Opened the Doors

One of the most compelling signs that augmented reality has really caught on is the interest tech giants have shown in making the technology available to developers.

Last year, Google made waves when their VP of business and operations for VR, Amit Singh, predicted that:

“There will be hundreds of millions of phones that will be AR ready. And the current stage is … we are helping developers … build the experiences … so that it becomes a daily habit.”

When Google predicts something will become “a daily habit” and they back that up by adding its functionality to all of their new Android devices, it’s probably a safe bet that you’ll be seeing a lot more of that technology in the future.

Underscoring this belief is Google’s introduction of the “Immersive Web”, which will make virtual- and augmented reality experiences available on any device that supports them simply through the browser.

Apple hasn’t been shy about its love for augmented reality, either. Their new range of iPhones supports the technology and, with their latest AR-friendly iOS, Apple encouraged users to, “Imagine if the line between the virtual and the real simply didn’t exist.”

Combine that with Safari’s new AR Quick Look feature and you have the recipe for millions of users enjoying augmented reality right from their devices without any need for an app, whatsoever.

Over the summer, Shopify’s head of AR and VR, Daniel Beauchamp, tweeted out a demonstration that showed just how easy it is for shoppers to jump into augmented reality right from Safari. Of course, he also pointed out that the experience could easily end with a purchase, something many companies probably paid attention to.

 

More Companies Will Utilize Augmented Reality Than Ever Before

Without the need to download an app and then loading it every time they want to use it, expect more and more people to begin enjoying augmented reality on a regular basis (even “daily” as Google predicts).

Likewise, without the extraneous costs involved with creating and marketing an app, expect more companies to meet this demand.

Will yours be one of them?

If you’d like to offer your market an AR experience, NexTech AR Solutions is here to help. Contact us today and let’s talk about how our technology can help your organization meet its most ambitious goals.

3 ADVANTAGES OF AUGMENTED REALITY IN ECOMMERCE

AUGMENTED REALITY ISN’T THE FUTURE OF RETAIL, IT’S THE PRESENT

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Advancements in augmented reality coupled with rapid increases in the number of smartphones, broadband connections, and innovative payment solutions are driving this growth in online shopping.  With fierce competition on the horizon it is essential for organizations to prepare an augmented reality strategy that includes partnering with  a strong AR eCommerce company to maintain an edge over the competition. 

How Does AR Revolutionize eCommerce?

Tangible products make for a major portion of global e-Commerce sales. Still, e-commerce innovators across the globe are striving hard to overcome the biggest psychological barrier that consumers face while shopping for products online. An unimaginable large number of sales are lost or delayed indefinitely because of the shopper’s inability to confidently evaluate and envision the sense of using the product. Augmented reality eCommerce bridges this gap significantly. By way of helping users visualize the products they’re considering, in the context of the physical space they’re going to be used in, it is a major boost to getting e-shoppers to feel comfortable and even enthusiastic about a potential purchase. Let’s explore 3 advantages of augmented reality in e-commerce.

1. Engaging Customer Experience:

Augmented reality technology grants customers who typically shop online, the chance to view the product in the form of a model they can interact with in the same manner they would if they were visiting a physical store. This gives the customers a better feel of the product and how it fits into their lives. According to reports, 71% of consumers said they would shop with an online retailer more frequently if they offered AR. 61% said they would prefer to buy from sites that offer AR over sites that do not.

2. Customized Shopping:

Most buyers like to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colors, designs, patterns and much more can be explored with augmented reality without the use of an app. 

Preview of the Miele Complete C3 Kon vacuum in augmented reality purchased through our ARitize AR eCommerce tool.

3. Shopping Time and Testing:

Today, most online stores offer instructional video on several products in order to help the buyer understand the product. With augmented reality not only can they interact with the product, they can explore its functionalities as well. Typically an average online shopper spends roughly 2 mins online before making a purchase decision, but with an AR eCommerce experience, that dwell time increases and so does the likelihood of them completing a purchase.

As online retail seeks to improve its conversion rates and bolster more revenue, the benefits of augmented reality cannot be overstated. Augmented reality offers various businesses the chance to create a more interactive shopping experience with their customers as it offers the opportunity to virtually try the product they want to purchase.

What This Means For You

Companies across the world are quickly realising the opportunity of leveraging this new technology to enrich their brand experience and improve customer engagement. They are doing this by bridging the gap between online and in-store brand touch-points, providing a more immersive experience, which can reduce time to purchase and increase conversion rates. What this means for your brand is that if you want to get ahead of the market, using augmented reality may be the way to do so.

At NextTech AR Solutions Corp., we’ve developed a proprietary augmented reality eCommerce solutions that connects shoppers with companies through a fully-immersive AR experience. In other words, your competitive advantage is waiting. Contact us todayto learn more about this cutting-edge technology and how we’ll customize it – and its implementation – to meet your company’s unique needs.

3 REASONS THE BIGGEST BRANDS ARE RUNNING TOWARDS AR ECOMMERCE

These days, every brand has some kind of ecommerce presence. It’s become unthinkable not to have one.

With that being said, the digital landscape is an extremely diverse one and ecommerce has proven to be no exception. Even among competing companies, two businesses may take completely different approaches to engaging and converting shoppers online.

This will probably always be the case to some degree, but one channel has proven especially attractive lately across multiple industries. If the trend continues, you can expect to see even more big brands running toward augmented reality in the future.

3 Reasons Big Companies Are Adding AR to Their Ecommerce Channels

As with so many ecommerce channels, augmented reality is an extremely versatile one. That helps explain why so many big brands have been able to use it for completely different goals.

Still, there are three reasons that exemplify why AR has found so many fans so quickly among companies that are household names.

1. Augmented Reality Is a Unique Feature (for Now)

For the time being, augmented reality is a novelty. While the AR industry is projected to be worth $117 billion by 2022, the technology still remains a relatively unique marketing tool. This may seem like a simple observation, but it actually represents a massive opportunity.

Customers will always be attracted to new technology, whether as a part of the actual product or service they’re interested in, or as a means of shopping for that item. The most obvious example of this is how people shifted from in-store shopping to ecommerce, even back when it meant waiting several weeks to receive their purchases.

Shoppers have proven they don’t just like using augmented reality, though. They actually want others to see them enjoying it, too.

Many companies have already learned to leverage this. Adidas did earlier this year when it used augmented reality to power an unboxing event. The reveal of a new shoe is always an attention-grabbing occasion among “sneakerheads” who often treat it with as much anticipation as cinephiles do the premier of a much-publicized movie.

Shoe companies pull out all the stops designing packaging that will enhance the product even more, ensuring the best possible reaction from the public.

Adidas upped the ante considerably when they introduced the first ever AR-powered unboxing experience for their Deerupt line. They sent shoeboxes to major social media influencers who, upon looking inside, found a QR code. By going to the Deerupt site and then holding their camera over the code, they were shown a 3D version of the upcoming shoe.

The experience was so new and fun – novel – that, as expected, social media influencers shared it with their followers, drumming up even more anticipation for the new footwear.

The approach proved so popular, that the Adidas later used AR during ComplexCon. Once again, the novelty paid off. Attendees who wanted limited-edition shoes needed to download the ComplexConn app and wait for instructions about where to find them.

2. AR Is the Height of Personalization

One marketing methodology that has become mainstream is personalization. Companies big and small have realized that shoppers don’t want a one-size-fits-all experience. They want to feel like brands – including the biggest – look at them as individuals. Otherwise, they’ll move on to one that does.

Companies aren’t lacking for ways to implement personalization into their marketing, either. A common example is websites that “remember” shoppers (via cookies) and tailor the information they see based on established preferences.

A customer visiting a retailer that sells sports equipment may only see skis, ski boots, and poles because that’s what they were looking at last time. The same may go for the blog posts and videos that are displayed.

Aside from the aforementioned advantages, effective personalization makes it easier for a shopper to become a customer. They are given all the information they need to make a buying decision.

Well, almost all.

Augmented reality is helping to fill in gaps that no amount of personalization software could ever hope to address.

L’Oreal did something similar, so customers could bring “the makeup counter experience” into their homes. The company combined AR with actual beauty assistants whom shoppers could book for digital consultations. These assistants then used augmented reality to show shoppers what different cosmetics would look like on them – despite being separated by hundreds or even thousands of miles.

In both cases, consumers are given a one-of-a-kind experience, as personalized as it gets without actually using the products.

3.  Augmented Reality Closes the Gap Between Ecommerce and Instore Experiences

For more than a decade now, ecommerce has been posing a bigger and bigger challenge to companies that rely on instore locations.

However, there’s been one noticeable exception: clothing stores. As the Tampa Bay Times describes it:

“For many people, buying clothing online is not worth the hassle of getting a pair of pants or a shirt that does not fit. Many retailers have sought to eliminate that risk by offering free returns on clothing…”

Amazon is trying to solve the problem by allowing customers to order items – without paying for them – and send back what doesn’t fit or look right on them.

The potential for virtual fitting rooms hasn’t been lost on other big brands, either. The Gap already tested an app that would give online shoppers this type of in-store experience from the comfort of their own homes.

Is Your Company Ready to Join the Big Brands?

Would your business like to join the likes of Converse, IKEA, L’Oreal, the Gap, and Amazon?

While there’s probably a lot you could learn from these household names, one easy step you can take toward emulating their success is simply investing in augmented reality.

Fortunately, it’s easier and more affordable than ever before.

At NextTech AR Solutions Corp., we’ve developed a proprietary augmented reality advertising platform that connects shoppers with companies through a fully-immersive AR experience.

In other words, your competitive advantage is waiting.

Contact us today to learn more about this cutting-edge technology and how we’ll customize it – and its implementation – to meet your company’s unique needs.

CAN AR BREATHE NEW LIFE INTO ECOMMERCE?

Ecommerce represents the single biggest evolution for consumers since the introduction of the mail order catalog in the 19th century.

This evolutionary step has advanced especially quickly, as well. Sites like Amazon and technology like smartphones turned something as simple as shopping into the kind of experience sci-fi writers used to imagine.

And yet, this progress shows no signs of plateauing anytime soon. Actually, just the opposite is happening. The introduction of augmented reality (AR) technology is ushering in a completely new era of ecommerce.

Those companies that are fastest to embrace  why they need an AR strategy, will enjoy a major edge over competitors who struggle to adapt.

3 REASONS AUGMENTED REALITY IS THE FUTURE OF ECOMMERCE

There are a number of reasons more and more companies are adopting augmented reality as part of their marketing and sales approaches. Many of these reasons are industry-specific.

However, no matter what industry you’re in, if ecommerce plays a role in contributing to your revenues, there are three very important reasons you should pay attention to the growing popularity of augmented reality.

1. Smartphones Are the Dominant Method for Accessing the Web

Far too many companies are relying on ecommerce strategies designed for a time when people only used traditional computers to access the web.

That’s changed.

Today, 77% of U.S. consumers own a smartphone, so it should come as no surprise that these devices now surpass traditional computers as the most popular way people go online.

Augmented reality generally relies on mobile devices to provide users with the experiences companies want to offer them. The unprecedented success of Pokemon Go already proved how quickly the market would take to AR. Manufacturers took notice of this, too.

Mobile devices and AR are a perfect fit for one another. Manufacturers understand this and are now designing devices that better support this technology. Devices that are unable to do so will soon be considered outdated. The same will go for ecommerce sites that deny mobile-users the experience of augmented reality that they want.

2. Ecommerce Takes Personalization to Another Level

The future of ecommerce belongs to companies that get personal with their marketing. Specifically, this means leveraging personalization to offer each and every website visitor a completely unique experience based on their preferences – similar to how an employee would treat them in a physical store.

In short, the days of one-size-fits-all content are coming to an end. The same goes for ecommerce companies that expect consumers to decide whether or not a product is right for them by using their imaginations.

Augmented reality is taking personalization to a whole new level in a very interesting way, too.

For example, our ARitized AR Ecommerce tool allows a user to take objects from cyberspace and see what it would look like in their actual living space. No more measuring for dimensions and then imagining what a piece will look like before spending the money to purchase it and the time to set it up. Now, users can decide whether or not the products right for their home before ever spending a dime or even leaving their homes.

Converse is another company that understands the importance of augmented reality and clearly has for some time. Back in 2010, a lot of companies still weren’t sure about what ecommerce was. Meanwhile, Converse debuted The Sampler, an app which allowed customers to see what different shoes would look like on their actual feet.

In the very near future, it will be a no-brainer for customers to do their shopping on ecommerce sites that support this level of interaction and personalization. Why use your imagination when you can literally see the results? It doesn’t get much more personal than that.

3. Still Represent Real Potential

Though smartphones may currently reign as the consumer’s favorite tool for enjoying augmented reality, a new king of the hill may be on the horizon.

While the fanfare surrounding Google Glass died quickly, that’s hardly uncommon for brand-new forms of technology. In fact, Snap Inc., the company behind Snapchat, is already promoting their third version of camera-outfitted glasses. One of the main selling points of these spectacles is the AR experience they can support.

What’s most interesting is that, despite wearable technologies like Oculus (which Facebook bought for $2 billion) and Magic Leap (which Google has invested $542 million in) that support virtual reality, augmented reality clearly represents the much bigger business opportunity.

By 2020, virtual and augmented reality companies will be worth $150 billion. However, only $30 billion of that will be for virtual reality (VR). Many companies understand the opportunity this technology represents for entertainment. The reason 80% of that total is going to augmented reality is because far morebusinesses will leverage AR simply to engage their markets and make sales. It’s becoming as essential as having a website.

With the likes of Amazon and Google getting in on the action, AR-outfitted glasses clearly have a major role to play. By looking through glasses, instead of a phone, consumers have both hands free to interact with any augmented reality that’s helping with their shopping experiences.

What many are finding surprising is that this type of AR technology is also finding a home in the fulfillment-side of ecommerce. Once again, fulfillment professionals can use both hands to do their jobs, which has proven to increase efficiency as much as 15%.

IS YOUR COMPANY READY FOR THE FUTURE OF ECOMMERCE?

Consumers will always use the Internet to research products and make their purchases. That said, how they use the Internet to do so will continue to evolve.

Augmented reality is the perfect example. Consumers want a three-dimensional experience akin to the one they would enjoy in a physical store.

Are you able to give it to them?

If not, there’s still time to harness AR as a competitive edge before the rest of your industry invests in it.

At NexTech AR Solutions Corp., we’ve turned AR adoption into an effortless and affordable process. Contact us today and we’ll walk you through each step of our proven approach.

ENHANCING SHOPPING EXPERIENCES WITH THE USE OF AUGMENTED REALITY IN ECOMMERCE

Ecommerce industry has experienced a massive tide of good fortunes by leveraging the potential of Augmented Reality (AR) technology. This move has succeeded to overcome the shortcomings of online shopping by bridging the gap between offline and online shopping experiences.

The major concern of online shoppers is ‘uncertainty’. They are usually unsure of whether a particular product is right for them or perfectly meets their specifications. Not all customers have the imagination power to correlate the products available online with the real-world space.

This is where Augmented Reality technology helps! With AR-based ecommerce app, customers are more confident in their purchases and feel that they are making the right choice. Customers like the idea of being able to virtually try different options before making the purchase decision. AR-based ecommerce app makes this possible by transforming user’s smartphone into a useful and ubiquitous AR platform.

eBay – AR App for B2C and C2C Sales
eBay – a multinational ecommerce corporation has recently come up with an AR based app for Android users. Developed using ARCore, this app enhances the buying and selling experience of customers by offering the next level of convenience to customers through ‘AR box picker’ feature.

This feature of eBay allows users to get the right estimate of the size of box for packaging the selected item.  AR powered eBay app superimposes a packaging box from its collection of standard box sizes — small, medium top loading, medium side loading, large top loading and many more. This allows users to know what type and size of box perfectly fits the item and helps in purchasing the right box.

Banana Flame – AR App for Fashion Industry
Online fashion retailer Banana Flame associated with software company Zugara to build an Augmented Reality shopping app that allows people to virtually ‘try on’ clothes while they shop online. This step is taken after analysing the situation that majority of customers drop the idea of purchasing clothes because they are not able to actually try it.

‘How good would a particular item look like when I actually wear it?’ is the major issue faced by online shoppers.  Banana Flame resolved this problem by integrating AR feature that adds a virtual fitting room for customers to try out clothes using webcam of computer. This app uses virtual controls to adjust dresses’ position, size, colour and even allow users to capture a photograph for sharing with friends and get their reviews before purchase.

This AR-based shopping app of Banana Flame increased the conversion rate of visitors to customers by 182 per cent in a year.

Sephora – AR App for Beauty Industry
Several beauty brands have started leveraging the power of this emerging technology for improving overall sales figures. Sephora virtual artist is one such example that allows customers to virtually see how makeup looks on face before purchasing the beauty product.

Shoppers can take a picture of their face and upload it to the website or mobile app. This allows shoppers to virtually try different makeup products on their face and get an idea of whether it suits them or not. This app also offers tutorials on how to apply eyeliner or lipstick uniquely, all of which are portrayed on your face. Such personalized experiences instill a factor of trust and results in improved conversion rates.

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Amazon – AR App for Retail Industry
Amazon, an electronic commerce and cloud computing company has added ‘AR View’ feature in its application for ease of shopping. As of now, Amazon offers AR view feature for selected number of products. However, company has plans to keep adding more and more products in this list so that shoppers can test the look and feel of it.

Product can be rotated to know how large it is and how it looks like when placed in the actual location. AR view feature of Amazon app has improved shopping experience by giving customers a sense of satisfaction and winning their confidence while placing the order.

Artificial Intelligence
The role of Artificial Intelligence becomes more impactful when combined with AR and VR to deliver personalized customer experiences. In the presence of AI technology, virtual environment becomes more intelligent and personal and customers in making informed purchasing decisions. Ecommerce marketers can take off with AI-driven salespersons that understand the needs and preferences of customers and shows relevant suggestions.

This is just the beginning…

AR is the future of omnichannel experience. This technology leverages the perk of online shopping, such as convenience, and overcomes the challenge of ‘uncertainty’ to deliver impactful results for ecommerce business. AR allows customers to interact with the product in real time and deliver ‘touch-and-feel’ experience similar to that of in-store shopping.

By eliminating the guesswork from online shopping, AR technology has reduced company losses resulting from return requests of customers. These pain points are addressed with innovation in ecommerce. AR is truly a market differentiator and several ecommerce brands are betting big on ‘Extended Reality’ and ‘Augmented Commerce’.