NexTech Announces Audited Full Year Results For FY 2019 Company is Targeting 10X Revenue Growth in FY 2020

New York, NY – Toronto, ON ​– October 3, 2019 – ​NexTech AR Solutions Corp. (the “​Company​” or “​NexTech​”) ​(OTC: NEXCF) ​(​CSE: NTAR) (FSE:N29​) is a rapidly growing AR technology company targeting three multi-billion dollar verticals in the AR industry which all drive revenue from its omni-platform called “Aritize”. 

The Company is pleased to announce its annual year-end results for the year ending May 31, 2019. Additional information and the Company’s Management’s Discussion and Analysis and Financials may be found on the company’s website (www.nextechar.com) and on its SEDAR profile page.

All numbers are in Canadien Dollars:

Total revenue for the year ended May 31st 2019 was $2,002,365 with a

gross profit $584,007.

 

Company Highlights:

  • August 2019 Revenue was the highest in the companies history with $575,000 in revenue.
  • First quarter numbers will be reported by October 30th 2019.
  • Company is targeting 10X revenue growth for calendar year 2020 and improved margins.
  • Company is targeting to be cash flow positive in the fourth quarter of calendar year 2019.
  • Six new product launches targeted for September of 2019 and continuing quarterly into 2020, will continue to drive growth in its AR e-commerce division.

About NexTech AR Solutions Corp.

NexTech is one of the leaders in the rapidly growing AR industry, estimated to hit $120 billion by 2022, according to Statista. NexTech, the first publicly traded “pure-play” AR company, began trading on the CSE on October 31st, 2018. NexTech has a two-pronged strategy for rapid growth including growth through acquisition of eCommerce businesses and growth of its omni-channel AR SaaS platform called ARitize™. NexTech has an exclusive license to a portfolio of patents 7,054,831, 7,266,509 and patent-pending applications 15351508, 62457136, 62559487, related to interactive gaming, interactive advertising, and augmented reality (“AR”) technology.

The company is pursuing three multi-billion dollar verticals in AR.

ARitize™ For eCommerce; The company launched its technologically advanced webAR for eCommerce early in 2019 and has been rapidly signing up customers onto its SaaS platform. Customers include Walther Arms, Wright Brothers, Mr. Steak, and Budweiser. NexTech has the first ​‘full funnel’ end-to-end eCommerce solution for the AR industry including its 3D product capture, 3D ads for Facebook and Google, ‘Try it On’ technology for online apparel, 3D and 360-degree product views, and ‘one click buy’.

ARitize™ University; having launched in June 2019, the app-based solution allows companies and educational establishments to leverage all of their existing 2D assets – YouTube videos, PDF documents, PowerPoint decks, images, etc. – and then overlay immersive 3D-AR experiences on top of that content for an interactive training experience that drives productivity.

ARitize™ Hollywood Studios; expected to launch in Q4 2019, the studio has created a proprietary entertainment venue for which it is producing immersive content using augmented reality as the primary display platform.

To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

On behalf of the Board of NexTech AR Solutions Corp.
Evan Gappelberg
CEO and Director

For further information, please contact:

Evan Gappelberg

Chief Executive Officer

info@nextechar.com   

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

NexTech to Showcase Innovative AR Experiences for Online Retailers as Silver Sponsor of Magento Imagine Conference

New York, NY – Toronto, ON – May 13, 2019 – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB: NEXCF) (CSE: NTAR) )(FSE: N29) today announced that it will showcase its industry-leading augmented reality (AR) solutions for online retail as a Silver Sponsor of this year’s Magento Imagine Conference, taking place May 13-15, 2019 at the Wynn Hotel in Las Vegas, NV. COO Reuben Tozman will demonstrate NexTech’s AR eCommerce platform from booth # #614 in the event exhibit hall.

“As one of Magento’s only true AR technology partners, this year’s conference presents a tremendous opportunity to introduce our solutions to other partners and industry thought-leaders who may be seeking immersive AR experiences to enrich their consumer’s path to purchase,” said Reuben Tozman, COO of NexTech AR Solutions. “At NexTech we’re proud to offer scalable AR features that retailers can incorporate into their existing eCommerce ecosystem, effectively democratizing the AR experience and making this powerful technology available to online retailers of all sizes. I’m excited to introduce the value of our platform to other partners at Imagine this year.”

Imagine is an annual eCommerce conference, which brings together industry leaders, merchants, retailers, agencies and developers for live keynote and breakout sessions, customer panels and networking events. Magento is an open-source eCommerce platform, handling over $100 billion in gross merchandising volume each year.

NexTech has built its AR and AI eCommerce platform as an affordable, scalable, customizable, and most importantly, easy solution to integrate within an existing web interface, making NexTech one of the leaders in the rapidly growing AR industry, estimated to hit $120 billion by 2022,  according to Statista.

Gartner reports 100 million consumers will shop in augmented reality online and in-store by 2020. NexTech is building out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator that can be programmed to be used for eCommerce or for education in the medical device market.

 

About NexTech AR Solutions Corp.

NexTech is bringing a next generation web enabled augmented reality (AR) platform with Artificial Intelligence (AI) and analytics to the Cannabis industry, eCommerce, education, training, healthcare and video conferencing. Having integrated with Shopify, Magento and WordPress, its technology offers eCommerce sites a universal 3D shopping solution. With just a few lines of embed code, the Company’s patent-pending platform offers the most technologically advanced 3D AR, AI technology anywhere.  Online retailers can subscribe to NexTech’s state-of-the-art, 3D AR/AI solution for $79/mo. The Company has created the AR industry’s first end-to-end affordable, intelligent, frictionless, scalable platform. To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

 

On behalf of the Board of NexTech AR Solutions Corp.
Evan Gappelberg
CEO and Director

 

For further information, please contact:

Evan Gappelberg

Chief Executive Officer

info@nextechar.com   

 

Media contact:

Erin Hadden

FischTank Marketing and PR

ehadden@fischtankpr.com

 

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

NexTech Announces Scott Starr, Ex-Salesforce Executive to Join Advisory Board

May 10, 2019 – New York, NY – Toronto, ON – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB:NEXCF) (CSE:NTAR) (FSE:N29) is pleased to announce that it has appointed Scott Starr to its Advisory Board as it ramps up its eCommerce retail sales efforts. Starr was a retail sales pioneer at PTC, Salesforce.com and now at LivePerson, Inc. as AVP Retail. He is recognized in the retail industry as driving transformational change and customer success in enterprise retail markets. With his long term retail client relationships, perspective, and extensive industry experience, he is uniquely positioned to help guide NexTech on its growth trajectory and identify opportunities in the retail industry.

“Over the years Scott has formed extensive client relationships with major retailers having worked with the majority of the top 50 fortune 500 companies whom are all looking for AR solutions today. We look forward to utilizing his unparalleled experience and contacts within the retail industry to help guide and fuel future growth of our company. With the demand in retail for AR moving into high gear, having a resource like Scott is invaluable,” said Evan Gappelberg, CEO of NexTech. “We welcome him to the team and are looking forward to his leadership.”

“I look forward to joining the NexTech Advisory Board during a time of tremendous growth for both the company and AR in the retail industry, and to use my industry experience to help guide future growth and company initiatives,” said Starr. “NexTech has a great tech stack that I believe can disrupt the retail industry through engaging AR experiences that are easy and cost-effective to integrate. It’s an exciting time to join the team.”

As compensation for his advisory services Scott Starr was issued 39,000 options that vest over three years at an exercise price of $.72 CDN.

 

About NexTech AR Solutions Corp.

NexTech is bringing a next-generation web enabled augmented reality (AR) platform with Artificial Intelligence (AI) and analytics to the Cannabis industry, eCommerce, education, training, healthcare and video conferencing. Having integrated with Shopify, Magento and WordPress, its technology offers eCommerce sites a universal 3D shopping solution. With just a few lines of embed code, the company’s patent-pending platform offers the most technologically advanced 3D AR/AI technology anywhere.  Online retailers can subscribe to NexTech’s state-of-the-art, 3D AR/AI solution for $79/mo. The company has created the AR industry’s first end-to-end affordable, intelligent, frictionless, scalable platform.

To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

 

On behalf of the Board of NexTech AR Solutions Corp.
Evan Gappelberg
CEO and Director

For further information, please contact:

Evan Gappelberg

Chief Executive Officer

info@nextechar.com   

 

Media contact:

Erin Hadden

FischTank Marketing and PR

ehadden@fischtankpr.com

 

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

NexTech Adds to its IP Portfolio Filing A Non-Provisional Patent Application For Augmented Reality In A Retail Environment

March 26, 2019 – New York, NY – Toronto, ON – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB:NEXCF) (CSE: NTAR) (FSE:N29) is pleased to announce that it has filed with the USTPO a comprehensive non-provisional patent application titled METHODS AND DEVICES FOR AN AUGMENTED REALITY EXPERIENCE.” NexTech’s application covers proprietary approaches to displaying products in an augmented reality environment in a manner which using AR and AI enhances customer experiences in a retail environment from cannabis dispensaries to coffee shops.

“With this non-provisional patent application we are continuing to build for our shareholders a valuable portfolio of patents around augmented reality in retail,” comments Evan Gappelberg, CEO of NexTech. “Retail is a $30 trillion global industry which is ripe for disruption using AR-enhanced 3D viewing of products and digital humans.’”  

The application covers apparatuses and devices which may be employed in coffee shops or cannabis dispensaries to provide engaging advertising which, using 3D AR technology, are intended to promote, indicate, and or extol the features and advantages of any product or service being offered for sale.

A unique feature covered by the filed application includes utilizing personalized avatars or “digital humans” in AR space which may be used in dispensaries to provide an engaging educational experience for a customer.  Specifically, a unique avatar or “digital human” may be generated for each individual customer who visits a retail space, creating a one-of-a-kind personal shopping experience consumers crave. The proprietary system using both AR and AI monitors customer behavior and customer interaction and modifies the avatar to provide information in an engaging way to the customer.  For example, based on a customer’s interest in a particular cannabis strain, the avatar may be modified to illustrate a likely effect on the user by way of showing the impact.

NexTech is continuing to test and build out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator who knows an individual shopper’s style, sizes, and preferences, as well as AR holograms acting as personal shopping assistants.

 

About NexTech AR Solutions Corp.

NexTech is bringing a next generation web enabled augmented reality (AR) platform with Artificial Intelligence (AI) and analytics to the Cannabis industry, eCommerce, education, training, healthcare and video conferencing. Having integrated with Shopify, Magento and WordPress its technology offers eCommerce sites a universal 3D shopping solution. With just a few lines of embed code, the company’s patent-pending platform offers the most technologically advanced 3D-AR, AI technology anywhere.  Online retailers can subscribe to NexTechs state of the art, 3D-AR/AI solution for $79/mo. The company has created the AR industries first end-to-end affordable, intelligent, frictionless, scalable platform.

To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

 

On behalf of the Board of NexTech AR Solutions Corp.
Evan Gappelberg
CEO and Director

For further information, please contact:

Evan Gappelberg

Chief Executive Officer

info@nextechar.com   

 

Media contact:

Erin Hadden

FischTank Marketing and PR

ehadden@fischtankpr.com

 

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

 

NexTech Acquires Hoot™ A Leader In 3D and 360 Degree Photography Software to Online Retailers

Company continues its growth by acquisition strategy and further strengthens its end-to-end technology solution for online retail

New York, Toronto, ON – February 26, 2019 – NexTech AR Solutions (the “Company” or “NexTech”) (CSE: NTAR) (OTC: NEXCF)(FSE:N29) today announced it has acquired Hoot™, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite of AR technologies for online retail, further bolstering its offerings as a complete end-to-end solution to the growing eCommerce industry.

Link to Hoot: http://hootview.com

The Hoot platform offers a seamless integration across all eCommerce platforms, including Amazon, Yahoo, Bigcommerce, Magento, Shopify, and Squarespace, with no coding required. Millions of online shoppers have already used Hoot to engage with popular brands like; Reef, Biltwell, JLab Audio, Chem and many more.  Hoot’s platform offers 360-degree photogrammetry, or the ability to turn a 2D image into a 3D object that can be rotated for full product view. The Hoot platform has been proven to increase sales, decrease returns and reduce customer support time. Hoot helps brands to bridge the gap between online shopping and an in-store experience by providing an interactive 360-degree approach on how a product looks or works.

“We are excited to acquire Hoot and to add another high-quality, industry-leading eCommerce solution to the NexTech suite of product offerings. Coupled with our AR eCommerce solution our AI Machine learning, and Try-It-On technology, we have built the ecommerce industries most powerful end-to-end solution positively impacting a retailer’s bottom line through increased conversions, sales and decreased cart abandonment,” said Evan Gappelberg, CEO of NexTech. “It’s

no secret consumer shopping behaviors are continuing to rapidly shift toward online retail and away from brick and mortar stores. As such, brands need to focus on providing an online shopping experience that is as personal and interactive as what a customer would get in a physical store. With this acquisition added to our technology stack retailers can do exactly that.”

This is the second acquisition by NexTech in 2019 as it continues to execute on its growth by acquisition strategy. In late January it announced the purchase of the VCM business owned by AR Ecommerce.

With the global retail eCommerce market projected to reach $4.8 trillion in 2021, (according to Statistica) technologies that can offer a more personalized online shopping experience like augmented reality are poised for rapid growth. Recent research states 74 percent of consumers expect retailers to offer an augmented reality experience, and one-third reported they would be more likely to buy a product after using AR to preview it.

NexTech’s AR platform for eCommerce provides online retailers with the tools that empower shoppers to make purchasing decisions, which ultimately drives conversions and spend, and increases ROI. To see how NexTech’s AR eCommerce platform works, view our demo site or contact us to learn more.

About NexTech AR Solutions Corp.

NexTech is bringing augmented reality (AR) to the Cannabis industry, eCommerce, education, training, and video conferencing  creating an AR ecosystem.  With just a few lines of embed code, the Company’s patent-pending technology can integrate into existing eCommerce platforms, providing retailers with a highly scalable platform that increases customer engagement and sales. To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

On behalf of the Board of NexTech AR Solutions Corp.
Evan Gappelberg
CEO and Director

For further information, please contact:

Evan Gappelberg
Chief Executive Officer
info@nextechar.com

Media contact:
Erin Hadden
FischTank Marketing and PR
ehadden@fischtankpr.com
The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

 

WHAT YOU CAN LEARN FROM TARGET’S AR CHRISTMAS TREE CAMPAIGN

Target Doubled Sales with AR

Augmented reality (AR) continues to provide new ways for retailers to hook consumers in stores and online. Target added augmented reality (AR) technology to its mobile app to help shoppers find the perfect-sized artificial Christmas tree and to decorate their homes. The AR experience uses the smartphone camera to place a number of artificial Christmas trees—and also some furniture items and rugs—in true-to-life sizes in the room being occupied by the shopper, much as furniture e-commerce sites have harnessed AR to help shoppers “place” couches and tables in their living rooms.

“Hundreds of thousands of guests” are already using the “See It In Your Space” feature, according to Target. A company spokesperson told the Minneapolis/St. Paul Business Journal that the feature “has doubled Christmas tree sales”.

Target also added six unique “holiday rooms” to its virtual, 360-degree shopping feature. The virtual rooms show how dozens of popular holiday products look at scale in living rooms, dining rooms and bedrooms.

NexTech AR Insight:

Target’s AR shopping features are designed to ease the stress of buying items such as holiday decorations. Instead of estimating the size of a tree, ordering it and possibly being disappointed when it’s unboxed, customers can get a better idea of what it will look like in an actual setting before placing an order. AR demonstrations and 360-degree views of products help to manage customer expectations, and likely lead to fewer product returns.

Retailers are offering more tech-focused shopping experiences to appeal to millennials and Gen Zers, who are comfortable mixing their in-store and online shopping. Millennials expect retailers to provide fast, convenient shopping experiences, with 47% saying they buy online and pick up in-store more than 40% of the time compared to 30% of Gen Xers and 14% of baby boomers, according to a report by Euclid. Among Gen Zers, 80% say they look forward to shopping in stores when they have time, but 75% prefer to shop online out of convenience, according to Criteo research. Retailers like IkeaHouzzArtemestMacy’sWayfair and Williams-Sonoma have added 3D and AR tech to their marketing mix to enhance the shopping experience.

Are You Ready to Follow in Target’s Footsteps?  

Retailers like IkeaHouzzArtemestMacy’sWayfair and Williams-Sonoma have added 3D and AR tech to their marketing mix to enhance the shopping experience.

While there’s probably a lot you could learn from these household names, one easy step you can take toward emulating their success is simply investing in augmented reality. Fortunately, it’s easier and more affordable than ever before. At NextTech AR Solutions Corp., we’ve developed a proprietary augmented reality advertising platform that connects shoppers with companies through a fully-immersive AR experience.

Contact us today to learn more about this cutting-edge technology and how we’ll customize it – and its implementation – to meet your company’s unique needs.

ENHANCING SHOPPING EXPERIENCES WITH THE USE OF AUGMENTED REALITY IN ECOMMERCE

Ecommerce industry has experienced a massive tide of good fortunes by leveraging the potential of Augmented Reality (AR) technology. This move has succeeded to overcome the shortcomings of online shopping by bridging the gap between offline and online shopping experiences.

The major concern of online shoppers is ‘uncertainty’. They are usually unsure of whether a particular product is right for them or perfectly meets their specifications. Not all customers have the imagination power to correlate the products available online with the real-world space.

This is where Augmented Reality technology helps! With AR-based ecommerce app, customers are more confident in their purchases and feel that they are making the right choice. Customers like the idea of being able to virtually try different options before making the purchase decision. AR-based ecommerce app makes this possible by transforming user’s smartphone into a useful and ubiquitous AR platform.

eBay – AR App for B2C and C2C Sales
eBay – a multinational ecommerce corporation has recently come up with an AR based app for Android users. Developed using ARCore, this app enhances the buying and selling experience of customers by offering the next level of convenience to customers through ‘AR box picker’ feature.

This feature of eBay allows users to get the right estimate of the size of box for packaging the selected item.  AR powered eBay app superimposes a packaging box from its collection of standard box sizes — small, medium top loading, medium side loading, large top loading and many more. This allows users to know what type and size of box perfectly fits the item and helps in purchasing the right box.

Banana Flame – AR App for Fashion Industry
Online fashion retailer Banana Flame associated with software company Zugara to build an Augmented Reality shopping app that allows people to virtually ‘try on’ clothes while they shop online. This step is taken after analysing the situation that majority of customers drop the idea of purchasing clothes because they are not able to actually try it.

‘How good would a particular item look like when I actually wear it?’ is the major issue faced by online shoppers.  Banana Flame resolved this problem by integrating AR feature that adds a virtual fitting room for customers to try out clothes using webcam of computer. This app uses virtual controls to adjust dresses’ position, size, colour and even allow users to capture a photograph for sharing with friends and get their reviews before purchase.

This AR-based shopping app of Banana Flame increased the conversion rate of visitors to customers by 182 per cent in a year.

Sephora – AR App for Beauty Industry
Several beauty brands have started leveraging the power of this emerging technology for improving overall sales figures. Sephora virtual artist is one such example that allows customers to virtually see how makeup looks on face before purchasing the beauty product.

Shoppers can take a picture of their face and upload it to the website or mobile app. This allows shoppers to virtually try different makeup products on their face and get an idea of whether it suits them or not. This app also offers tutorials on how to apply eyeliner or lipstick uniquely, all of which are portrayed on your face. Such personalized experiences instill a factor of trust and results in improved conversion rates.

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Amazon – AR App for Retail Industry
Amazon, an electronic commerce and cloud computing company has added ‘AR View’ feature in its application for ease of shopping. As of now, Amazon offers AR view feature for selected number of products. However, company has plans to keep adding more and more products in this list so that shoppers can test the look and feel of it.

Product can be rotated to know how large it is and how it looks like when placed in the actual location. AR view feature of Amazon app has improved shopping experience by giving customers a sense of satisfaction and winning their confidence while placing the order.

Artificial Intelligence
The role of Artificial Intelligence becomes more impactful when combined with AR and VR to deliver personalized customer experiences. In the presence of AI technology, virtual environment becomes more intelligent and personal and customers in making informed purchasing decisions. Ecommerce marketers can take off with AI-driven salespersons that understand the needs and preferences of customers and shows relevant suggestions.

This is just the beginning…

AR is the future of omnichannel experience. This technology leverages the perk of online shopping, such as convenience, and overcomes the challenge of ‘uncertainty’ to deliver impactful results for ecommerce business. AR allows customers to interact with the product in real time and deliver ‘touch-and-feel’ experience similar to that of in-store shopping.

By eliminating the guesswork from online shopping, AR technology has reduced company losses resulting from return requests of customers. These pain points are addressed with innovation in ecommerce. AR is truly a market differentiator and several ecommerce brands are betting big on ‘Extended Reality’ and ‘Augmented Commerce’.