NexTech to Showcase Innovative AR Experiences for Online Retailers as Silver Sponsor of Magento Imagine Conference

New York, NY – Toronto, ON – May 13, 2019 – NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB: NEXCF) (CSE: NTAR) )(FSE: N29) today announced that it will showcase its industry-leading augmented reality (AR) solutions for online retail as a Silver Sponsor of this year’s Magento Imagine Conference, taking place May 13-15, 2019 at the Wynn Hotel in Las Vegas, NV. COO Reuben Tozman will demonstrate NexTech’s AR eCommerce platform from booth # #614 in the event exhibit hall.

“As one of Magento’s only true AR technology partners, this year’s conference presents a tremendous opportunity to introduce our solutions to other partners and industry thought-leaders who may be seeking immersive AR experiences to enrich their consumer’s path to purchase,” said Reuben Tozman, COO of NexTech AR Solutions. “At NexTech we’re proud to offer scalable AR features that retailers can incorporate into their existing eCommerce ecosystem, effectively democratizing the AR experience and making this powerful technology available to online retailers of all sizes. I’m excited to introduce the value of our platform to other partners at Imagine this year.”

Imagine is an annual eCommerce conference, which brings together industry leaders, merchants, retailers, agencies and developers for live keynote and breakout sessions, customer panels and networking events. Magento is an open-source eCommerce platform, handling over $100 billion in gross merchandising volume each year.

NexTech has built its AR and AI eCommerce platform as an affordable, scalable, customizable, and most importantly, easy solution to integrate within an existing web interface, making NexTech one of the leaders in the rapidly growing AR industry, estimated to hit $120 billion by 2022,  according to Statista.

Gartner reports 100 million consumers will shop in augmented reality online and in-store by 2020. NexTech is building out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator that can be programmed to be used for eCommerce or for education in the medical device market.

 

About NexTech AR Solutions Corp.

NexTech is bringing a next generation web enabled augmented reality (AR) platform with Artificial Intelligence (AI) and analytics to the Cannabis industry, eCommerce, education, training, healthcare and video conferencing. Having integrated with Shopify, Magento and WordPress, its technology offers eCommerce sites a universal 3D shopping solution. With just a few lines of embed code, the Company’s patent-pending platform offers the most technologically advanced 3D AR, AI technology anywhere.  Online retailers can subscribe to NexTech’s state-of-the-art, 3D AR/AI solution for $79/mo. The Company has created the AR industry’s first end-to-end affordable, intelligent, frictionless, scalable platform. To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.nextechar.com.

 

On behalf of the Board of NexTech AR Solutions Corp.
Evan Gappelberg
CEO and Director

 

For further information, please contact:

Evan Gappelberg

Chief Executive Officer

info@nextechar.com   

 

Media contact:

Erin Hadden

FischTank Marketing and PR

ehadden@fischtankpr.com

 

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, “looking forward” or variations of such words and phrases or statements that certain actions, events or results “will” occur. Forward-looking statements regarding the Company increasing investors awareness are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of NexTech to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures and other costs.  There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. NexTech will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

Top 5 2019 eCommerce Trends

eCommerce has always been a dynamic industry where change occurs often and happens quickly.

2019 promises to be no different.

If your company wants to defend its online positioning, or
better yet – improve it, you’ll need to know what trends to expect in the
coming months.

 

The 5 Most Important Trends Coming to eCommerce in 2019

While there are a number of trends that could come about in 2019, we’ve focused on those that are most likely and, if they do surface, would represent the biggest impact to most eCommerce companies.

In total, we found 5 that are worth preparing for in 2019:

 

1. The End of Free Returns

If you’ve been paying attention to the eCommerce industry over the past few years, you’ve probably heard the phrase “The End of Free Returns.” That’s because the amount of returns eCommerce companies have been processing shot up to 53% in just 3 years.

These returns account for some $400 billion, so it’s understandable that many companies are considering whether or not it’s worth it to simply no longer offer this kind of perk to their customers.

Others have already taken steps toward curbing returns like this. L.L. Bean began their 2018 by rescinding the company’s famous “lifetime return policy” on all items. While the promise had long helped them generate impressive revenues, it has also cost the company $250 million over the past 5 years.

There are rumblings that other retailers – especially eCommerce
brands – will follow suit in 2019. After all, restricting their return policy didn’t
seem to hurt
L.L Bean much
.

 

2. Influencer Marketing Will Round an Important Corner

Influencer marketing isn’t going anywhere in 2019. In fact,
it will probably grow considerably, providing big ROIs for eCommerce companies
that successfully make the most of it.

However, it’s not all good news – at least not for
influencers. If 2018 was the year that most eCommerce brands realized they
could simply leverage the audiences that social media personalities had built, it
was also the year that many realized not all influencers are created
the same
.

This was a necessary development, though, and one that will
actually go a long way toward improving what influencer marketing can do.

One major shift we expect to see is from transactional
arrangements to influencers
being treated as brand partners
. This will keep eCommerce companies from
simply “handing off” their brand to an influencer and keep influencers focused on long-term results, instead of quick
wins.

 

3. Big Names Will Set the Trend for Voice Shopping

Whenever Google and Amazon are fighting for market share,
you can probably rest assured that market is on the rise.

Such seems to be the case for the “virtual
AI assistant
” space. Amazon’s Echo has already reached 10% of the US market
with Google Home trailing at 4%. Apple’s Siri can’t support AI, but their
HomePod may soon catch up.

So, it’s no wonder that this market is expected to skyrocket
from $2 billion in 2018 to $40 billion
by 2022.

That doesn’t mean most eCommerce companies will jump on
board in 2019, but expect a good number to follow the lead of much bigger brands
that begin making this kind of technology a major priority.

After all, this year, 67
million voice-assisted devices
will be active in the U.S. Companies that
want a shot at that audience will need to adapt
to voice search
by:

  • Focusing on longtail, contextual keywords
  • Expanding their FAQs (most people search with
    questions)
  • Making content machine readable

Many SMBs could realize a major opportunity this year if
they jump on this trend before their larger competitors.

 

4. “Purchase Now, Pay Later” Will Continue to Grow in Popularity

While some have called the concept “Layaway
for Millennials
”, there’s no denying that companies like Afterpay are skyrocketing in popularity.
The Australian business launched just 4 years ago but has already hit a
$1.5-billion market value, all because it promises customers that you can, “Buy
what you want today, pay for it in four equal installments, interest-free.”

Who wouldn’t love that?

Apparently, many, many people do. In Australia, it’s estimated that more
than 10% of shoppers
have used the service. Over the last financial year,
it processed more than $2.18 billion in sales thanks to 2.2 million customers
using the service at 16,500 retailers.

Plenty more companies
like Afterpay
have launched, too. So, if your eCommerce website doesn’t
already support their services, now would be the time to change that.

 

5. Augmented Reality Is Changing the eCommerce Landscape

Finally, before January 1st, 2020, expect
augmented reality to permanently change the eCommerce landscape.

Many big names have already fallen in love with the
technology. These include Lowe’s,
Houzz,
Adidas,
L’Oreal,
and countless others.

There are a number of reasons for this, not the least of which is that augmented reality is simply a lot of fun to use. It’s a novel, unique approach that offers something different than what customers have come to expect online.

That’s far from all, though.

Over the last few years, we’ve seen a noticeable rise in the use of personalization by eCommerce companies. By personalizing their customers’ experiences, they enjoy greater engagement and conversions.

Augmented reality takes personalization to another level.
Customers can interact with products, “bring” them into their own homes, or
even modify them as they see fit.

Now that AR is a reality for all eCommerce companies,
it follows that most will begin using the technology in 2019.

 

Start Taking Advantage of One of the Biggest eCommerce Trends Right Now

Speaking of which, would you like to start offering an AR
experience to your eCommerce customers? As we said, it’s never been easier.

At NexTech AR Solutions, we’re pioneering innovating approaches for
creating custom augmented-reality experiences for companies of all sizes and
across every industry.
Contact
us today
to learn how AR can help your eCommerce company succeed in 2019.

Augmented Reality’s Impact on SEO

        “AR is here to influence how businesses are going to promote their products and services. Soon, how they optimize for search rankings.”

Technology is continuously paving the road for greater things both online and off.  With the progression of augmented reality, things are going to get far more interesting.

As more brands start to use augmented reality, there’s a good chance that it will start to affect the way that users browse the web.

In a sense, AR and SEO may eventually develop a strong symbiotic relationship. As AR uses online data to improve its offerings, SEO benefits by creating a more engaged audience.

How will these two merge successfully in the year to come?

Search Engines Will Support Visual Search and Use AR

All major search engines such as Google, Bing, and Yahoo, employ primary search results techniques. This is how web pages and other content, such as videos or local listings, are displayed and ranked, depending on what that specific search engine considers to be of most relevance to users. We are talking about organic search here, not paid search (SEM).

augmented-reality-marketing

Judging from the continuous growth of augmented reality, it’s no wonder if your website content will soon be crawled, indexed, and ranked higher in SERPs for AR-based content via visual search. Everything from digital content and activity, to offline advertising, physical locations, brand and product photos and images will someday be searched through AR.

Businesses and forward-thinking SEO professionals will need to include the augmented reality technology into their content marketing strategies.

Augmented reality is beneficial for brands that are searching and fighting to be first and foremost both in their industry and in SERPs. Being friendly to AR only improves the impact products and services have in search results. Before long, people will specifically look for things online that they can only see in a simulated 3-D environment.

Content Connects the Dots Between AR and SEO

Content is again king. Content is king in AR, just as it is in any other medium. Augmented reality content can take various forms, such as video, social sharing, reviews, 3D objects, usually available all-in-one search engine result page or advertorial.

In order to stand out, content marketers are investing a lot in visual content such as videos, images, and infographics. But it’s time to consider Augmented Reality in your content marketing strategy.

Sporting good augmented reality technology and smartly optimized content will both please your audience and boost your content up in SERPs. This way you encourage your customers to participate in the AR experience by contributing with content in real-time. Augmented reality is where content is not only provided by the brand, but also by the customer, both online and offline, and where positive content probably has the biggest impact of them all.

Better AR User Experience Leads to Better Ranking

Creating the best user experience possible is already a vastly important aspect of boosting sales and leads. It’s all about delivering quality materials on your site that users want. The same element drives augmented reality.

Like building a website, the AR experience is going to require information-rich content. It’s this access to data that often works to improve a user’s perception of a brand or website.

What does this mean for you as a business? It means you have to put effort into delivering every bit of detail possible in terms of data, especially if you plan on creating your own AR experiences to enhance your business model.

For instance, a car dealership could show the make, model and year of a car in a random parking lot and display the information on someone’s smartphone. But why stop there? Boosting the experience would include adding the blue book value, available colors, miles per gallon and more information that may influence a person’s decision to buy it.

Of course this is going to depend on the type of business you operate. However, it’s details such as these that help boost sales and leads. And improving user experience strengthens any SEO campaign.

The Impact AR Has on SEO

Mentions, reviews, links, ratings, all in a new form – this is what AR offers to the world of SEO.

Given the novelty and hype of this AR madness, people are naturally drawn to brands who take the risk (or the opportunity) to include AR into their content marketing strategy. This is why AR triggers brand awareness, something many businesses fight for and with.

Augmented reality cultivates a wow-factor. It presents a new search and information-ready ecosystem to organic search professionals.

AR-impacted SEO agencies can get actionable data and deep insight into customer behavior, thus knowing how to launch more engaging and successful marketing strategies across search engines.

Augmented reality isn’t supposed to replace your existing SEO efforts, but to expand your audience and to engage them to an extent they’ve never experienced before.

Talking about the audience, Adobe recently published a survey made on AR app users to see how many fans are there.

The numbers are continuously growthing, so this is a clear indicator of something that triggers people’s attention and makes them walk on that digital path – use it to drive them to you – as one of your communication and content means.

Why Should Small Businesses Be Thinking Ahead?

The actual future of augmented reality in SEO is uncertain. However, many brands and developers are pushing the limits of how these two affect each other.

Perhaps some of you will have read through this article and thought ‘But I’m a small business, this isn’t really within my marketing scope.’ The reality is, if you aren’t ready for AR when AR becomes mainstream, you’re undoubtedly going to be left behind. Local SEO is more important than ever before and it’s time that local businesses start investing resources into optimizing their organic search results.

Engage Customers in Every Reality

It’s always best to be aware of how the latest technologies can revolutionize your business. By thinking of how AR will affect your business today, companies will be equipped for when augmented reality dominates the world of search tomorrow.  So, stay ahead of the curve, contact us,  get a foot up on your competitors and prepare to reap the rewards as an early adopter.

How Augmented Reality Increases Conversion Rates

Modern companies have more options for improving their bottom line than at any other time in history.

Just the number that have debuted in the past 20 years is staggering.

That trend doesn’t show any signs of reversing, either.

With the introduction of augmented reality (AR), companies aren’t getting just another conversion tool. Instead, AR represents the potential for completely brand-new ways to engage prospects and turn them into customers.

6 Ways Augmented Reality Increases Conversion Rates

Deloitte identified that almost 90 percent of companies with annual revenues of $100 million to $1 billion are now leveraging AR or VR technology. For smaller firms, a poll conducted by Purch revealed that 10 percent of marketers utilize AR, and 72 percent are planning to in the coming year.

There are countless ways your company could utilize AR to start increasing sales, even setting new conversion records.

This might seem like a tall claim, but once you understand
the six main reasons augmented reality converts customers, you should have no
problem imagining how it could do so for your unique business.

1. Using Novelty to Drive Traffic

Without a doubt, one of the biggest reasons fueling the success of augmented reality is simply that it’s a novelty. For the time being, most people have never experienced AR and the the people who have, especially millennials, seem to really enjoy it.

In other words, AR is enough – in and of itself – to draw traffic to your site or attention to your brands.

Foot Locker’s AR scavenger hunt and mobile pop-up shops are part of the retailer’s strategy to engage mobile customers, especially younger shoppers who are more comfortable using their smartphones to discover products and make purchases.

The mobile-first strategy comes as Foot Locker, like other retailers, has scaled back its presence in shopping malls amid a shift toward online shopping. 

Nike and Foot Locker  aren’t the only big brands running towards AR. Unilever, Universal Pictures and Verizon ran similar AR treasure hunts to promote their products in recent years.

2. Slowing Down That In Store Traffic

For retail companies with physical presences, the Holy Grail of KPIs (second only to actual conversions) is dwelltime. The longer people spend in a store, the more they tend to spend at a store. Augmented reality is perfect for this KPI. By its very nature, it forces shoppers to stop what they’re doing in order to engage with it.

There are several ways to increase dwell time, but the easiest seems to be simply slowing down shoppers. Provided you’re not inconveniencing them, decelerating customers’ journeys throughout your location will inevitably lead to more conversions.

Augmented reality is perfect for this KPI. By its very nature, it forces shoppers to stop what they’re doing in order to engage with it. Unless you think an AR display will chase people away, using this technology to increase your store’s dwell time is a no-brainer.

3. Providing Critical Information That Employees Can’t

58%of consumers use their smartphones while inside of stores to research the products right in front of them.

If you’re not among them, this might come as a bit of a
surprise. Why don’t these consumers just interact with the products while
they’re in the store? Why don’t they simply ask employees if they have any
questions and get their answers right away?

The main reason is because employees can’t answer one of the most important questions customers have: “What did other customers think after purchasing this product?”

At least, their answers can’t possibly compare to those provided by online reviews.

While many retailers may see online reviews as a threat, AmericanApparel created an AR app to make them much more accessible. Their app allows consumers to scan products and immediately see how many are in stock, what colors they come in, and reviews from other customers.

The result? Shoppers find it much easier to make purchasing decisions with the help of AR.

4. Leveraging the Power of Social Media

‘”Differentiating your brand among thousands of competitors is never easy. NexTech AR delivered exactly what we needed to tell our story and get party and conference attendees to not only engage with our brand but talk about us to others.” Pranav Sood, CEO Trellis

Our clients at Trellis are among the early adopters of augmented reality. They were also one of the first companies cannabis companies to realize what a powerful combination AR and social media was. During MJ Biz Con we partnered with Trellis, so executives could be exposed to their social promotional video via AR.

From an outcome perspective, building experiences that translate into shareable moments is exactly what Trellis wanted. Conference attendees would see the Tesla on the showroom floor, stop at the booth, talk to Trellis employees and engage with the brand. Not surprisingly, many of the executives shared this content with’ friends  and colleagues via social media.

 

5. Allowing Users to Try Before They Buy

Similarly, augmented reality allows customers to “try before they buy.”

This doesn’t just apply to clothes, either. On VacuumCleanerMarket.com  Shoppers could use our AR eCommerce tool to see what their home would look like with various items from the websites inventory.

Magnolia
Market
and other furniture companies have been quick to follow suit. When
you consider the size of the purchase – both literally and in terms of cost –
it makes sense that shoppers are more likely to buy only after they get to see
what the pieces will look like in their homes.

6. Creating Instore Environments Through AR

What if you could bring your entire store right to your customer?

Not just making your entire inventory available through your webstore, but you could actually give customers the entire experience ofvisiting your physical stores?

Yihaodian, a Chinese grocery store, accomplished this by creating virtual stores,accessible across 1,000 different ARlocations. Customers could shop in AR, make their purchases, and then receive their groceries via delivery.  

More “locations” led to more sales.

Augmented Reality Will Soon Be the Only
Way to Convert

That might be a bit of an exaggeration.

However, it is probably fair to say that companies that
ignore the potential of augmented reality do so at their own risk.

Imagine two companies selling similar products. One has a
website and physical stores. The other has a website, physical stores, and AR technology capable of one or more
of the benefits listed above.

Which company do you think is going to be more successful?

How long do you think it will be before that company puts
the other out of business?

Today’s advantage is tomorrow’s insurmountable competitive
edge.

Want to start wielding it before any of your competitors do?

At NexTech AR Solutions Corp., we’ve pioneered a fast and
affordable process that makes augmented reality an option for every company.

Contact us today and let’s talk about how our technology can drive more conversions for your business.