It wasn’t until Apple introduced ARKit and Google launched ARCore, both platforms that make it easier for developers to create augmented reality apps, that companies, developers, and even the public began to see that augmented reality (AR) would become mainstream. Even though the technology for AR that overlays virtual images onto the real world had existed before, once […]
Augmented reality (AR) remains a fairly new concept for many companies, but that hasn’t stopped them from quickly realizing its potential. Big names like AMC, IKEA, and Nike have all proven that AR is more than just a fun trend. It’s a brand-new marketing technology that’s here to stay. Yet, it’s also changing in a […]
AUGMENTED REALITY ISN’T THE FUTURE OF RETAIL, IT’S THE PRESENT The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Advancements in augmented reality coupled with rapid increases in the number of smartphones, broadband connections, and innovative payment solutions are driving this […]
It wasn’t too long ago that augmented reality seemed like it would never become an actual reality, at least not on a large scale. Of course, now we know better. Currently, many of the world’s most well-known brands are using augmented reality to improve their marketing efforts beyond anything that was ever possible before. If your company has yet […]
Target Doubled Sales with AR Augmented reality (AR) continues to provide new ways for retailers to hook consumers in stores and online. Target added augmented reality (AR) technology to its mobile app to help shoppers find the perfect-sized artificial Christmas tree and to decorate their homes. The AR experience uses the smartphone camera to place […]
WHAT’S THE DIFFERENCE BETWEEN AR, VR, AND MR? AR, VR and MR are all acronyms used to describe digital experiences that allow people to feel as though they are part of a virtual world at different levels. With immersive technologies developing so fast, and thanks to the acronyms, many people are becoming confused as to how each […]
These days, every brand has some kind of ecommerce presence. It’s become unthinkable not to have one. With that being said, the digital landscape is an extremely diverse one and ecommerce has proven to be no exception. Even among competing companies, two businesses may take completely different approaches to engaging and converting shoppers online. This […]
BTV- Business Television came by the NexTech AR office to chat with our CEO Evan Gappelberg about our latest additions to the ARitized Ecomm platform. “Hi this is Evan Gappelberg CEO of NexTech AR Solutions and we’re bringing augmented reality to the masses through our AR e-commerce platform which we recently launched we also have […]
Ecommerce represents the single biggest evolution for consumers since the introduction of the mail order catalog in the 19th century. This evolutionary step has advanced especially quickly, as well. Sites like Amazon and technology like smartphones turned something as simple as shopping into the kind of experience sci-fi writers used to imagine. And yet, this progress […]
Not too long ago, augmented reality seemed like something from science fiction. Of course, in the past decade, augmented reality has become, well, a reality. Companies from a number of different industries have already discovered its benefits. More are sure to follow, which means, if you don’t already have an AR strategy in place, now […]