Genie in a Bottle is an Augmented Reality hologram experience developed by Nextech AR Solutions Corp. Triggered by a visual anchor such as a QR code placed on product packaging, in-store aisles or endcap displays. This interactive AR hologram takes smart packaging to a new level with exciting 3D objects, innovative visual effects and engaging episodic content!
Augmented Reality is a technology that overlays virtual 2D or 3D assets over physical reality, experienced through a mobile phone, head mounted displays and/or glasses.
AR is receiving significant traction in smart packaging, a category of packaging that leverages technology to provide enhanced functionality that goes beyond simply housing a product. With AR smart packaging, you’ll meet customer expectations, accelerate your brand’s eCommerce growth by connecting with consumers on a more personal level!
These terms basically designate the same thing: a type of packaging that involves technology to achieve various purposes, ranging from customer interaction, engagement and product information to facilitated logistics or storage, to security or authentication. It can be implemented as a visual element, sticker, or a REID chip.
Genie in a Bottle solutions offers a continuous relationship with consumers through ‘Episodic Function,’ meaning one visual anchor triggers multiple AR experiences consecutively. This feature creates a new and innovative marketing channel, bringing brands to life! Keep customers engaged through how-to tutorials and helpful tips to increase product usage, along with raising brand awareness, cross-promoting, sharing exciting promotional offers, and more!
Forget the expensive production costs or AR hardware! A phone on a tripod, proper lighting, and a green screen background are the minimum requirements to capture full-size footage of the subject delivering a message or demo. Then, Nextech AR Solutions applies its magic to transform the footage into a hologram along with 3D objects and visual effects and provides a unique text and QR code that can trigger the experience.
Experiencing an AR hologram requires a compatible Android or iOS smartphone, an internet connection, a QR code scanner (usually the camera app), and of course, a QR code that a brand or institution has provided on their material. Simply download the Nextech ARitize app, scan the QR code and experience the hologram!
Genie in a Bottle AR holograms can be used in a variety of cases. Brand ambassadors, product demonstrators, customer service agents, trainers, professors, musicians, chefs, mixologists, performers- the options are endless! Its telepresence taken to a whole new level!
Yes! Genie in a Bottle offers a profitable, scalable alternative to expensive in-store displays or touch screens. All that’s needed is a printed QR code!
Genie in a Bottle can also be used as a post-purchase experience to educate your consumers and demonstrate how to properly use the product. This experience can be continually updated through episodic content that your customer can follow along with, establishing a lasting relationship with your brand!
Marketers can use this technology to “anchor” a hologram to virtually any physical object. It can be used with point of sales material, endcap displays, wobblers, coupons, window dressings, even retail flyers, and catalogs as long as a QR code can be scanned by a client from a basic smartphone.