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Genie in a Bottle
Smart packaging solutions


Genie in a Bottle is an
Augmented Reality hologram experience developed by Nextech AR Solutions Corp. Triggered by a visual anchor such as a QR code placed on product packaging, in-store aisles or endcap displays. This interactive AR hologram takes smart packaging to a new level with exciting 3D objects, innovative visual effects and engaging episodic content!
 

 

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Are you ready to take your packaging to the next level?

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Launch your AR hologram and impress your consumers!

What is AR smart packaging?

Augmented Reality is a technology that overlays virtual 2D or 3D assets over physical reality, experienced through a mobile phone, head mounted displays and/or glasses 

AR is receiving significant traction in smart packaging, a category of packaging that leverages technology to provide enhanced functionality that goes beyond simply housing a product. With AR smart packaging, you’ll meet customer expectations, accelerate your brand’s eCommerce growth by connecting with consumers on a more personal level! 

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What’s the difference between smart packaging, interactive packaging, and augmented reality packaging?

These terms basically designate the same thing: a type of packaging that involves technology to achieve various purposes, ranging from customer interaction, engagement and product information to facilitated logistics or storage, to security or authentication. It can be implemented as a visual element, sticker, or a REID chip. 

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What are the advantages of ‘Genie in a Bottle’ AR smart packaging? 

Genie in a Bottle solutions offers a continuous relationship with consumers through ‘Episodic Function,’ meaning one visual anchor triggers multiple AR experiences consecutively. This feature creates a new and innovative marketing channel, bringing brands to life! Keep customers engaged through how-to tutorials and helpful tips to increase product usage, along with raising brand awareness, cross-promoting, sharing exciting promotional offers, and more! 

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How does ‘Genie in a Bottle’ AR smart packaging solution benefit your brand? 

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Enhances product packaging 

Wow your customers with an innovative packaging experience.
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Activates, engages, and retains

Develop a unique communication channel with episodic content.

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Improves brand loyalty and trust 

Continuously engage with your customers, solidifying the relationship.

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Enable direct path to purchase and increase sales

Up-sell and cross-sell relevant products within the experience. 

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Reduces return rates

Reassure your customers of their purchase by providing transparent, and accessible information.
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Makes your brand stand out

With only a handful of e-shops offering AR experiences, surpass your competitors. 

What are the requirements to produce an AR hologram on my packaging?

Forget the expensive production costs or AR hardware! A phone on a tripod, proper lighting, and green screen background are the minimum requirements to capture full-size footage of the subject delivering a message or demo. Then, Nextech AR Solutions applies its magic to transform the footage into a hologram along with 3D objects and visual effects and provides a unique text and QR code that can trigger the experience. 

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How do my customers launch ‘Genie in a Bottle’ AR hologram experience?

Experiencing an AR hologram requires a compatible Android or iOS smartphone, an internet connection, a QR code scanner (usually the camera app), and of course, a QR code that a brand or institution has provided on their material. Simply download the Nextech ARitize app, scan the QR code and experience the hologram! 

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What are the use cases for ‘Genie in a Bottle’ AR holograms?

Genie in a Bottle AR holograms can be used in a variety of cases. Brand ambassadors, product demonstrators, customer service agents, trainers, professors, musicians, chefs, mixologists, performers- the options are endless! Its telepresence taken to a whole new level!

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Can I use ‘Genie in a Bottle’ AR holograms in all points of sale? 

Yes! Genie in a Bottle offers a profitable, scalable alternative to expensive in-store displays or touch screens. All that’s needed is a printed QR code! 

Genie in a Bottle can also be used as a post-purchase experience to educate your consumers and demonstrate how to properly use the product. This experience can be continually updated through episodic content that your customer can follow along with, establishing a lasting relationship with your brand!

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Can I use it only for packaging?

Marketers can use this technology to “anchor” a hologram to virtually any physical object. It can be used with point of sales material, endcap displays, wobblers, coupons, window dressings, even retail flyers, and catalogs as long as a QR code can be scanned by a client from a basic smartphone. 

Learn More >

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